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CITY · 2010 ACS

Rowland

North Carolina · 1,037 residents · 1.052 sq mi
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The short version

Rowland has notably lower household income than the US average, with a median household income of $18,651. Population has declined 10% since 2000. 7% of adults hold a bachelor's degree or higher, below the national rate of 28%. Median home value has risen by half since 2000, reaching $68,600. With a median age of 44.8, the population is older than the US median of 37.2. Households here earn about 59% less than the North Carolina median.

At a glance
Lower income
below the US median
US median: $52,703
Older
median age 44.8
US median: 37.2
Less educated
7% hold a bachelor's degree
US average: 28%
Less affordable
home values up 34%, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
1,037
−10%since 2000
from 1,146 in 2000
1990 – 2025
Population density
986 / sq mi
−10%since 2000
from 1,089 / sq mi in 2000
US average: 261
Median age
44.8
+18%since 2000
from 38.1 in 2000
US average: 37.2
Population, 1990 – 2024
8469631K1K1K1990201020202024Rowland
2024946
1990201020202024
Section 02

Income & economy

Median household income
$18,651
−18%inflation adjusted, since 2000
from $18,021 in 2000
US average: $52,703
1990 – 2024
Per capita income
$12,683
−12%since 2000
from $14,411 in 2000
US average: $27,286
Households earning $100K+
9.6%
+2.0 ptssince 2009
from 7.6% in 2009
US average: 33.3%
Poverty rate
37.6%
+6.3 ptssince 2000
from 31.3% in 2000
US average: 13.8%
Income inequality (Gini)
0.525
US average: 0.461
Workforce by industry, 2010
Retail trade22.3%
US avg: 10.9%
Information11.8%
US avg: 11.5%
Wholesale trade5.9%
US avg: 7.2%
Finance & insurance5.1%
US avg: 5.1%
Professional, scientific, technical4%
US avg: 4.2%
Agriculture, forestry, fishing1.9%
US avg: 1.9%
Construction1.9%
US avg: 1.4%
Transportation & warehousing1.6%
US avg: 3.1%
Education & health services1.1%
US avg: 0.9%
Other services0.8%
US avg: 7%
Public administration0.8%
US avg: 4.9%
Manufacturing0%
US avg: 0.5%
Arts, entertainment, food0%
US avg: 2.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$68,600
+34%inflation adjusted, since 2000
from $40,400 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$495
+26%inflation adjusted, since 2000
from $310 in 2000
US average: $853
Owner-occupied
24.6%
−37.0 ptssince 2000
from 61.6% in 2000
43.2% rent
Vacancy rate
13.8%
+0.4 ptssince 2009
from 13.4% in 2009
US average: 12.1%
Owner cost-burdened
43.3%
+2.3 ptssince 2009
from 41.0% in 2009
US average: 30.9%
Renter cost-burdened
51.2%
+5.2 ptssince 2009
from 46.1% in 2009
US average: 46.8%
Afford Score
3.7
+64%since 2000
from 2.2 in 2000
1990 – 2024
RELATED:See current rent listings in Rowland on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic26.7%(306)
Black67.8%(777)
Hispanic / Latino0.3%(4)
Asian0%(0)
Other0%
Diversity Score51.2%(587)
2010
White, non-Hispanic20.7%(215)
Black70.2%(728)
Hispanic / Latino1.6%(17)
Asian0%(0)
Other8.2%(85)
Diversity Score58.2%(603)
Diversity Score
58
+14%since 2000
from 51 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
7.0%
−8.9 ptssince 2000
from 15.8% in 2000
US average: 27.9%
High school or higher
65.2%
−3.7 ptssince 2000
from 68.9% in 2000
US average: 84.9%
Graduate degree
1.8%
−3.3 ptssince 2000
from 5.1% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
21.1 min
+15%since 2000
from 18.4 min in 2000
US average: 25.2
Drive alone to work
79.0%
−2.5 ptssince 2009
from 81.6% in 2009
US average: 76.2%
Carpooled to work
17.2%
+4.8 ptssince 2009
from 12.4% in 2009
US average: 10.4%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 4.7%
Worked from home
3.0%
+1.0 ptssince 2009
from 2.0% in 2009
US average: 4.1%
Walked to work
0.8%
−2.1 ptssince 2009
from 2.9% in 2009
US average: 2.8%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.5%
No vehicle available
26.9%
+3.3 ptssince 2009
from 23.5% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
12.4%
+0.2 ptssince 2009
from 12.2% in 2009
US average: 12.9%
Management & professional
24.5%
−38.1 ptssince 2009
from 62.6% in 2009
US average: 35.2%
Section 08

People & community

Male
54.9%
+3.4 ptssince 2009
from 51.5% in 2009
Female
45.1%
−3.4 ptssince 2009
from 48.5% in 2009
Foreign born
0.4%
+0.1 ptssince 2009
from 0.3% in 2009
US average: 12.8%
Veterans
9.0%
−36.5 ptssince 2009
from 45.5% in 2009
US average: 9.9%
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Compare Rowland to nearby cities

ROWLAND VS
Lumberton
Income$42,877+130%
Home value$152,600+122%
Population18,955+1992%
SEE FULL COMPARISON →
ROWLAND VS
Laurinburg
Income$42,170+126%
Home value$134,200+96%
Population14,582+1509%
SEE FULL COMPARISON →
ROWLAND VS
Hope Mills
Income$65,774+253%
Home value$190,600+178%
Population18,324+1923%
SEE FULL COMPARISON →
ROWLAND VS
Florence
Income$56,143+201%
Home value$211,400+208%
Population41,231+4451%
SEE FULL COMPARISON →
Frequently asked

How many people live in Rowland, North Carolina?

Rowland, North Carolina has about 1,037 residents according to the 2010 American Community Survey.

What is the median household income in Rowland, North Carolina?

The typical household in Rowland, North Carolina earns about $18,651 a year. Half of households make more than that, and half make less.

Is Rowland, North Carolina expensive?

In Rowland, North Carolina, the median home is worth about $68,600, and the typical rent is about $495 a month.

How educated are people in Rowland, North Carolina?

About 7.0% of adults age 25 and over in Rowland, North Carolina hold a bachelor's degree or higher.

What is the poverty rate in Rowland, North Carolina?

About 37.6% of people in Rowland, North Carolina live below the federal poverty line.

Has Rowland, North Carolina grown since 1990?

Yes, Rowland, North Carolina has shrunk since 1990. The population has lost about 110 residents, a change of about -10 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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