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CITY

Rowland

North Carolina · 906 residents (2025 est.) · 1.052 sq mi
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The short version

Rowland has notably lower household income than the US average, with a median household income of $32,500. Population has fallen 17% since 2000, a loss of 200 residents. 11% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has roughly tripled since 2000, reaching $118,000. The poverty rate of 33.7% is well above the national figure. Households here earn about 55% less than the North Carolina median.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 43.6
US median: 38.9
Less educated
11% hold a bachelor's degree
US average: 36%
Less affordable
home values up 60%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
946
−17%since 2000
from 1,146 in 2000
1990 – 2025
Population density
899 / sq mi
−17%since 2000
from 1,089 / sq mi in 2000
US average: 281
Median age
43.6
+14%since 2000
from 38.1 in 2000
US average: 38.9

PEP 2025 EST:906 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
8469631K1K1K1990201020202024Rowland
2024946
1990201020202024
Section 02

Income & economy

Median household income
$32,500
−1%inflation adjusted, since 2000
from $18,021 in 2000
US average: $82,259
1990 – 2024
Per capita income
$19,793
+37%since 2000
from $14,411 in 2000
US average: $44,673
Households earning $100K+
11.9%
+4.3 ptssince 2009
from 7.6% in 2009
US average: 53.3%
Poverty rate
33.7%
+2.5 ptssince 2000
from 31.3% in 2000
US average: 12.5%
Income inequality (Gini)
0.471
−10%since 2010
from 0.525 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade16.7%
US avg: 9.9%
Information7.9%
US avg: 10.8%
Other services7.5%
US avg: 6.7%
Agriculture, forestry, fishing6.3%
US avg: 1.6%
Construction6.3%
US avg: 1.2%
Finance & insurance5%
US avg: 5.9%
Professional, scientific, technical5%
US avg: 5.1%
Public administration5%
US avg: 4.8%
Wholesale trade1.7%
US avg: 6.9%
Transportation & warehousing0.8%
US avg: 2.2%
Manufacturing0%
US avg: 0.4%
Education & health services0%
US avg: 0.9%
Arts, entertainment, food0%
US avg: 1.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$118,000
+60%inflation adjusted, since 2000
from $40,400 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$733
+30%inflation adjusted, since 2000
from $310 in 2000
US average: $1,442
Owner-occupied
58.3%
−3.3 ptssince 2000
from 61.6% in 2000
41.7% rent
Vacancy rate
14.5%
+1.2 ptssince 2009
from 13.4% in 2009
US average: 10.0%
Owner cost-burdened
44.2%
+3.1 ptssince 2009
from 41.0% in 2009
US average: 22.9%
Renter cost-burdened
43.4%
−2.7 ptssince 2009
from 46.1% in 2009
US average: 47.4%
Afford Score
3.6
+62%since 2000
from 2.2 in 2000
1990 – 2024
Gentrification Score
60
RELATED:See current rent listings in Rowland on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic26.7%(306)
Black67.8%(777)
Hispanic / Latino0.3%(4)
Asian0%(0)
Other0%
Diversity Score51.2%(587)
2024
White, non-Hispanic16.9%(160)
Black64%(605)
Hispanic / Latino0%(0)
Asian0.6%(6)
Other18.5%(175)
Diversity Score66%(625)
Diversity Score
66
+29%since 2000
from 51 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
11.4%
−4.5 ptssince 2000
from 15.8% in 2000
US average: 35.6%
High school or higher
85.8%
+16.9 ptssince 2000
from 68.9% in 2000
US average: 89.6%
Graduate degree
2.0%
−3.1 ptssince 2000
from 5.1% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
23.5 min
+28%since 2000
from 18.4 min in 2000
US average: 26.5
Drive alone to work
81.2%
−0.4 ptssince 2009
from 81.6% in 2009
US average: 68.9%
Carpooled to work
2.5%
−9.9 ptssince 2009
from 12.4% in 2009
US average: 8.5%
Public transit
1.7%
+1.7 ptssince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
0.0%
−2.0 ptssince 2009
from 2.0% in 2009
US average: 15.0%
Walked to work
0.0%
−2.9 ptssince 2009
from 2.9% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
16.0%
−7.6 ptssince 2009
from 23.5% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
10.5%
−2.0 ptssince 2011
from 12.5% in 2011
US average: 5.2%
Labor force participation
35.6%
−10.5 ptssince 2011
from 46.1% in 2011
US average: 63.5%
Self-employed
10.9%
−1.3 ptssince 2009
from 12.2% in 2009
US average: 13.1%
Management & professional
18.8%
−43.8 ptssince 2009
from 62.6% in 2009
US average: 42.5%
Section 08

People & community

Male
51.1%
−0.4 ptssince 2009
from 51.5% in 2009
Female
48.9%
+0.4 ptssince 2009
from 48.5% in 2009
Foreign born
1.0%
+0.6 ptssince 2009
from 0.3% in 2009
US average: 14.1%
Veterans
19.4%
−26.1 ptssince 2009
from 45.5% in 2009
US average: 6.2%
With a disability
30.7%
+4.2 ptssince 2012
from 26.5% in 2012
US average: 13.3%
Uninsured
11.2%
−69.3 ptssince 2013
from 80.5% in 2013
US average: 8.4%
Broadband at home
69.8%
+32.8 ptssince 2017
from 37.0% in 2017
US average: 91.0%
English only at home
98.9%
Unchangedsince 2016
from 98.9% in 2016
US average: 77.7%
Spanish at home
0.0%
−0.9 ptssince 2016
from 0.9% in 2016
US average: 13.6%
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Compare Rowland to nearby cities

ROWLAND VS
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Income$42,877+32%
Home value$152,600+29%
Population18,955+1992%
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ROWLAND VS
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ROWLAND VS
Hope Mills
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ROWLAND VS
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Home value$211,400+79%
Population41,231+4451%
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Frequently asked

How many people live in Rowland, North Carolina?

Rowland, North Carolina has about 946 residents according to the 2024 American Community Survey.

What is the median household income in Rowland, North Carolina?

The typical household in Rowland, North Carolina earns about $32,500 a year. Half of households make more than that, and half make less.

Is Rowland, North Carolina expensive?

In Rowland, North Carolina, the median home is worth about $118,000, and the typical rent is about $733 a month.

How educated are people in Rowland, North Carolina?

About 11.4% of adults age 25 and over in Rowland, North Carolina hold a bachelor's degree or higher.

What is the poverty rate in Rowland, North Carolina?

About 33.7% of people in Rowland, North Carolina live below the federal poverty line.

Has Rowland, North Carolina grown since 1990?

Yes, Rowland, North Carolina has shrunk since 1990. The population has lost about 201 residents, a change of about -18 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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