CensusEasy
CITY · 2020 ACS

Rowland

North Carolina · 885 residents · 1.052 sq mi
Time machine
COMPARE TO
Part of the Lumberton micropolitan area
Compare
The short version

Rowland has notably lower household income than the US average, with a median household income of $23,000. Population has fallen 23% since 2000, a loss of 261 residents. 14% of adults hold a bachelor's degree or higher, below the national rate of 33%. Median home value has risen by half since 2000, reaching $69,100. With a median age of 44.1, the population is older than the US median of 38.8. Households here earn about 59% less than the North Carolina median.

At a glance
Lower income
below the US median
US median: $66,278
Older
median age 44.1
US median: 38.8
Less educated
14% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
885
−23%since 2000
from 1,146 in 2000
1990 – 2025
Population density
841 / sq mi
−23%since 2000
from 1,089 / sq mi in 2000
US average: 280
Median age
44.1
+16%since 2000
from 38.1 in 2000
US average: 38.8
Population, 1990 – 2024
8469631K1K1K1990201020202024Rowland
2024946
1990201020202024
Section 02

Income & economy

Median household income
$23,000
−15%inflation adjusted, since 2000
from $18,021 in 2000
US average: $66,278
1990 – 2024
Per capita income
$15,292
+6%since 2000
from $14,411 in 2000
US average: $35,364
Households earning $100K+
9.7%
+2.1 ptssince 2009
from 7.6% in 2009
US average: 43.9%
Poverty rate
24.3%
−6.9 ptssince 2000
from 31.3% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade38.4%
US avg: 10%
Information7.8%
US avg: 11.1%
Transportation & warehousing5.3%
US avg: 2.5%
Wholesale trade2.8%
US avg: 6.7%
Agriculture, forestry, fishing1.8%
US avg: 1.7%
Construction1.8%
US avg: 1.2%
Other services1.4%
US avg: 6.6%
Public administration1.4%
US avg: 4.7%
Manufacturing0%
US avg: 0.5%
Finance & insurance0%
US avg: 5.5%
Professional, scientific, technical0%
US avg: 4.7%
Education & health services0%
US avg: 0.8%
Arts, entertainment, food0%
US avg: 2%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$69,100
+14%inflation adjusted, since 2000
from $40,400 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$584
+25%inflation adjusted, since 2000
from $310 in 2000
US average: $1,124
Owner-occupied
53.4%
−8.2 ptssince 2000
from 61.6% in 2000
46.6% rent
Afford Score
3.0
+34%since 2000
from 2.2 in 2000
1990 – 2024
RELATED:See current rent listings in Rowland on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic26.7%(306)
Black67.8%(777)
Hispanic / Latino0.3%(4)
Asian0%(0)
Other0%
Diversity Score51.2%(587)
2020
White, non-Hispanic19.1%(169)
Black65.1%(576)
Hispanic / Latino1.6%(14)
Asian0.3%(3)
Other12.8%(114)
Diversity Score64.1%(567)
Diversity Score
64
+25%since 2000
from 51 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
14.0%
−1.8 ptssince 2000
from 15.8% in 2000
US average: 32.9%
High school or higher
84.4%
+15.5 ptssince 2000
from 68.9% in 2000
US average: 88.5%
Graduate degree
5.2%
+0.2 ptssince 2000
from 5.1% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
29.3 min
+59%since 2000
from 18.4 min in 2000
US average: 26.9
Drive alone to work
92.9%
+11.3 ptssince 2009
from 81.6% in 2009
US average: 75.1%
No vehicle available
13.5%
−10.0 ptssince 2009
from 23.5% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
13.3%
+0.8 ptssince 2011
from 12.5% in 2011
US average: 5.4%
Labor force participation
34.0%
−12.2 ptssince 2011
from 46.1% in 2011
US average: 63.4%
Management & professional
23.5%
−39.1 ptssince 2009
from 62.6% in 2009
US average: 39.3%
Section 08

People & community

Male
43.8%
−7.7 ptssince 2009
from 51.5% in 2009
Female
56.2%
+7.7 ptssince 2009
from 48.5% in 2009
Foreign born
0.0%
−0.3 ptssince 2009
from 0.3% in 2009
US average: 13.5%
Uninsured
13.4%
−67.1 ptssince 2013
from 80.5% in 2013
US average: 8.8%
Drill deeper

Places similar to Rowland

Southport
Pop 873
Solana
Pop 948
Waldo
Pop 814
Cottondale
Pop 879
Places similar to Rowland
Head to head

Compare Rowland to nearby cities

ROWLAND VS
Lumberton
Income$42,877+86%
Home value$152,600+121%
Population18,955+1992%
SEE FULL COMPARISON →
ROWLAND VS
Laurinburg
Income$42,170+83%
Home value$134,200+94%
Population14,582+1509%
SEE FULL COMPARISON →
ROWLAND VS
Hope Mills
Income$65,774+186%
Home value$190,600+176%
Population18,324+1923%
SEE FULL COMPARISON →
ROWLAND VS
Florence
Income$56,143+144%
Home value$211,400+206%
Population41,231+4451%
SEE FULL COMPARISON →
Frequently asked

How many people live in Rowland, North Carolina?

Rowland, North Carolina has about 885 residents according to the 2020 American Community Survey.

What is the median household income in Rowland, North Carolina?

The typical household in Rowland, North Carolina earns about $23,000 a year. Half of households make more than that, and half make less.

Is Rowland, North Carolina expensive?

In Rowland, North Carolina, the median home is worth about $69,100, and the typical rent is about $584 a month.

How educated are people in Rowland, North Carolina?

About 14.0% of adults age 25 and over in Rowland, North Carolina hold a bachelor's degree or higher.

What is the poverty rate in Rowland, North Carolina?

About 24.3% of people in Rowland, North Carolina live below the federal poverty line.

Has Rowland, North Carolina grown since 1990?

Yes, Rowland, North Carolina has shrunk since 1990. The population has lost about 262 residents, a change of about -23 percent over that period.

Keep going

Explore from here

Up the hierarchy
North Carolina
Rankings
Highest income citiesFastest growing citiesMost educated cities
Compare
Compare Rowland with another place

DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →