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CITY · 2010 ACS

River Road

North Carolina · 4,394 residents · 7.089 sq mi
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The short version

River Road has lower-than-average household income, with a median household income of $41,631. Population has held roughly steady since 2000. Median home value has risen by half since 2000, reaching $147,600. The poverty rate of 23.0% is well above the national figure.

At a glance
Lower income
below the US median
US median: $52,703
Older
median age 40.5
US median: 37.2
More educated
31% hold a bachelor's degree
US average: 28%
Less affordable
home values up 32%, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
4,394
+7%since 2000
from 4,094 in 2000
1990 – 2024
Population density
620 / sq mi
+7%since 2000
from 578 / sq mi in 2000
US average: 261
Median age
40.5
+4%since 2000
from 38.8 in 2000
US average: 37.2
Population, 1990 – 2024
3K4K4K4K5K1990201020202024River Road
20243K
1990201020202024
Section 02

Income & economy

Median household income
$41,631
−16%inflation adjusted, since 2000
from $39,178 in 2000
US average: $52,703
1990 – 2024
Per capita income
$25,319
+31%since 2000
from $19,316 in 2000
US average: $27,286
Households earning $100K+
29.1%
−13.5 ptssince 2009
from 42.7% in 2009
US average: 33.3%
Poverty rate
23.0%
+0.7 ptssince 2000
from 22.3% in 2000
US average: 13.8%
Income inequality (Gini)
0.485
US average: 0.461
Workforce by industry, 2010
Retail trade15.5%
US avg: 10.9%
Wholesale trade12.9%
US avg: 7.2%
Information7.1%
US avg: 11.5%
Agriculture, forestry, fishing5.6%
US avg: 1.9%
Construction4.6%
US avg: 1.4%
Other services3.7%
US avg: 7%
Finance & insurance3.1%
US avg: 5.1%
Professional, scientific, technical2.5%
US avg: 4.2%
Transportation & warehousing2.5%
US avg: 3.1%
Public administration2.3%
US avg: 4.9%
Arts, entertainment, food1.3%
US avg: 2.4%
Manufacturing1%
US avg: 0.5%
Education & health services0.5%
US avg: 0.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$147,600
+32%inflation adjusted, since 2000
from $88,200 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$667
+30%inflation adjusted, since 2000
from $406 in 2000
US average: $853
Owner-occupied
42.3%
−35.5 ptssince 2000
from 77.8% in 2000
25.3% rent
Vacancy rate
8.1%
−0.4 ptssince 2009
from 8.5% in 2009
US average: 12.1%
Owner cost-burdened
30.7%
+7.1 ptssince 2009
from 23.6% in 2009
US average: 30.9%
Renter cost-burdened
51.9%
+15.6 ptssince 2009
from 36.3% in 2009
US average: 46.8%
Afford Score
3.5
+57%since 2000
from 2.3 in 2000
1990 – 2024
RELATED:See current rent listings in River Road on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic62.9%(2,574)
Black26.1%(1,070)
Hispanic / Latino9.8%(402)
Asian0.2%(9)
Other0%
Diversity Score64.7%(2,649)
2010
White, non-Hispanic57%(2,506)
Black22.2%(974)
Hispanic / Latino19.9%(875)
Asian0.1%(6)
Other0%(0)
Diversity Score72.5%(3,184)
Diversity Score
72
+12%since 2000
from 65 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
30.8%
+6.4 ptssince 2000
from 24.5% in 2000
US average: 27.9%
High school or higher
82.6%
+1.2 ptssince 2000
from 81.4% in 2000
US average: 84.9%
Graduate degree
8.5%
+1.6 ptssince 2000
from 6.9% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
27.1 min
+81%since 2000
from 15.0 min in 2000
US average: 25.2
Drive alone to work
76.5%
−1.7 ptssince 2009
from 78.3% in 2009
US average: 76.2%
Carpooled to work
16.9%
+2.9 ptssince 2009
from 14.0% in 2009
US average: 10.4%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 4.7%
Worked from home
5.8%
−0.8 ptssince 2009
from 6.5% in 2009
US average: 4.1%
Walked to work
0.0%
−0.6 ptssince 2009
from 0.6% in 2009
US average: 2.8%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.5%
No vehicle available
9.5%
+3.0 ptssince 2009
from 6.5% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
14.5%
−3.6 ptssince 2009
from 18.0% in 2009
US average: 12.9%
Management & professional
37.1%
−26.6 ptssince 2009
from 63.7% in 2009
US average: 35.2%
Section 08

People & community

Male
49.9%
+0.9 ptssince 2009
from 49.0% in 2009
Female
50.1%
−0.9 ptssince 2009
from 51.0% in 2009
Foreign born
18.6%
+7.8 ptssince 2009
from 10.8% in 2009
US average: 12.8%
Veterans
12.2%
−36.2 ptssince 2009
from 48.4% in 2009
US average: 9.9%
Drill deeper

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Places similar to River Road
Head to head

Compare River Road to nearby cities

RIVER ROAD VS
Washington
Income$40,186−3%
Home value$206,800+40%
Population9,910+194%
SEE FULL COMPARISON →
RIVER ROAD VS
Greenville
Income$49,748+19%
Home value$233,500+58%
Population96,443+2765%
SEE FULL COMPARISON →
RIVER ROAD VS
Winterville
Income$83,193+100%
Home value$245,100+66%
Population10,973+226%
SEE FULL COMPARISON →
RIVER ROAD VS
New Bern
Income$61,031+47%
Home value$240,100+63%
Population34,724+932%
SEE FULL COMPARISON →
Frequently asked

How many people live in River Road, North Carolina?

River Road, North Carolina has about 4,394 residents according to the 2010 American Community Survey.

What is the median household income in River Road, North Carolina?

The typical household in River Road, North Carolina earns about $41,631 a year. Half of households make more than that, and half make less.

Is River Road, North Carolina expensive?

In River Road, North Carolina, the median home is worth about $147,600, and the typical rent is about $667 a month.

How educated are people in River Road, North Carolina?

About 30.8% of adults age 25 and over in River Road, North Carolina hold a bachelor's degree or higher.

What is the poverty rate in River Road, North Carolina?

About 23.0% of people in River Road, North Carolina live below the federal poverty line.

Has River Road, North Carolina grown since 1990?

Yes, River Road, North Carolina has grown since 1990. The population has added about 509 residents, a change of about 13 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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