United States › North Carolina › River Road CITY
River Road North Carolina · 3,366 residents · 7.09 sq mi
Time machine
COMPARE TO 1990 Census 2000 Census 2009 ACS 2010 ACS 2011 ACS 2012 ACS 2013 ACS 2014 ACS 2015 ACS 2016 ACS 2017 ACS 2018 ACS 2019 ACS 2020 ACS 2021 ACS 2022 ACS 2023 ACS
The short version
River Road is a city of 3,366 people in North Carolina. At a median age of 47.0, this is an older place than the country as a whole. Households here earn about 36% less than in North Carolina as a whole. 22.3% of people here live below the federal poverty line. 26% of adults hold a bachelor's degree or higher. Households take in $46,352 at the median, 44% less than the US figure.
At a glance
Lower income
below the US median
US median: $82,259
Older
median age 47.0
US median: 38.9
Less educated
26% hold a bachelor's degree
US average: 36%
Less affordable
home values up 45%, inflation adjusted
US median home: $376,019
Section 01
Population & growth 475 / sq mi
−25%since 2009
from 630 / sq mi in 2009
US average: 281
from 38.8 in 2000
US average: 38.9
Population, 1990 – 2024
3K 4K 4K 4K 5K 1990 2000 2010 2020 2024 River Road Age distribution, 2024
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02
Income & economy $46,352
−35%inflation adjusted, since 2000
from $39,178 in 2000
US average: $82,259
from $19,316 in 2000
US average: $44,673
Households earning $100K+
from 42.7% in 2009
US average: 53.3%
from 22.3% in 2000
US average: 12.5%
from 0.485 in 2010
US average: 0.476
Workforce by industry, 2024
Professional, scientific, technical 2.5%
Arts, entertainment, food 1.8%
Agriculture, forestry, fishing 0.8%
Education & health services 0.6%
Transportation & warehousing 0%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
$232,800
+45%inflation adjusted, since 2000
from $88,200 in 2000
US average: $376,019
$817
+10%inflation adjusted, since 2000
from $406 in 2000
US average: $1,442
from 77.8% in 2000
31.7% rent
from 8.5% in 2009
US average: 10.0%
2.01 people
−26%since 2009
from 2.73 people in 2009
US average: 2.54
from 23.6% in 2009
US average: 22.9%
from 36.3% in 2009
US average: 47.4%
from 2.6 in 2009
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
Section 04
Race & ethnicity 2000
White, non-Hispanic 62.9%(2,574)
Hispanic / Latino 9.8%(402)
2024
White, non-Hispanic 63.3%(2,130)
Hispanic / Latino 13.6%(457)
from 65 in 2009
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Section 04 · Origins
Detailed origins & ancestry Ancestry
+ 2 more ancestry groups with data from 24.5% in 2000
US average: 35.6%
High school or higher
from 81.4% in 2000
US average: 89.6%
from 6.9% in 2000
US average: 14.0%
Section 06
Commute & transportation from 15.0 min in 2000
US average: 26.5
from 78.3% in 2009
US average: 68.9%
from 14.0% in 2009
US average: 8.5%
from 0.0% in 2009
US average: 3.2%
from 6.5% in 2009
US average: 15.0%
from 0.6% in 2009
US average: 2.4%
from 0.0% in 2009
US average: 0.4%
from 6.5% in 2009
US average: 8.3%
Section 07
Work & employment from 8.5% in 2011
US average: 5.2%
from 67.5% in 2011
US average: 63.5%
Women 20-64 in the labor force
from 72.7% in 2020
US average: 74.6%
from 18.0% in 2009
US average: 13.1%
from 42.1% in 2009
US average: 42.5%
Section 08
People & community from 10.8% in 2009
US average: 14.1%
from 14.1% in 2009
US average: 6.2%
from 12.8% in 2012
US average: 13.3%
from 22.4% in 2013
US average: 8.4%
from 75.2% in 2017
US average: 91.0%
Computer in household
from 92.1% in 2020
US average: 95.5%
from 97.9% in 2020
US average: 87.7%
from 83.4% in 2016
US average: 77.7%
from 14.4% in 2016
US average: 13.6%
Marital status
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09
Health coverage from 22.4% in 2013
US average: 8.4%
from 40.7% in 2020
US average: 54.8%
Direct-purchase
from 18.8% in 2020
US average: 13.8%
from 23.3% in 2020
US average: 18.4%
from 22.0% in 2020
US average: 20.9%
VA health care
from 2.6% in 2020
US average: 2.2%
Any private
from 56.9% in 2020
US average: 67.1%
Any public
from 42.0% in 2020
US average: 36.7%
Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.
Section 09 · Service history
Veterans Veterans by period of service, 2024
Gulf War (2001 or later) 37%(130)
Gulf War (1990s) 31.9%(112)
Share of the 351 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Drill deeper
Places similar to River Road Head to head
Compare River Road to nearby cities RIVER ROAD VS
Washington
Income $40,186 −13%
Home value $206,800 −11%
Population 9,910 +194%
SEE FULL COMPARISON →
RIVER ROAD VS
Greenville
Income $49,748 +7%
Home value $233,500 same
Population 96,443 +2765%
SEE FULL COMPARISON →
RIVER ROAD VS
Winterville
Income $83,193 +79%
Home value $245,100 +5%
Population 10,973 +226%
SEE FULL COMPARISON →
RIVER ROAD VS
New Bern
Income $61,031 +32%
Home value $240,100 +3%
Population 34,724 +932%
SEE FULL COMPARISON →
Frequently asked
How many people live in River Road, North Carolina? River Road, North Carolina has about 3,366 residents according to the 2024 American Community Survey.
What is the median household income in River Road, North Carolina? The typical household in River Road, North Carolina earns about $46,352 a year. Half of households make more than that, and half make less.
Is River Road, North Carolina expensive? In River Road, North Carolina, the median home is worth about $232,800, and the typical rent is about $817 a month.
How educated are people in River Road, North Carolina? About 26.5% of adults age 25 and over in River Road, North Carolina hold a bachelor's degree or higher.
What is the poverty rate in River Road, North Carolina? About 22.3% of people in River Road, North Carolina live below the federal poverty line.
Has River Road, North Carolina grown since 1990? Yes, River Road, North Carolina has shrunk since 1990. The population has lost about 519 residents, a change of about -13 percent over that period.
Keep going
Explore from here 