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CITY · 2020 ACS

River Road

North Carolina · 4,048 residents · 7.089 sq mi
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The short version

River Road has notably lower household income than the US average, with a median household income of $41,845. Population has held roughly steady since 2000. Median home value has more than doubled since 2000, reaching $172,100. With a median age of 45.5, the population is older than the US median of 38.8. The poverty rate of 22.6% is well above the national figure. Households here earn about 26% less than the North Carolina median.

At a glance
Lower income
below the US median
US median: $66,278
Older
median age 45.5
US median: 38.8
Average education
30% hold a bachelor's degree
US average: 33%
Less affordable
home values up 30%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
4,048
−1%since 2000
from 4,094 in 2000
1990 – 2024
Population density
571 / sq mi
−1%since 2000
from 578 / sq mi in 2000
US average: 280
Median age
45.5
+17%since 2000
from 38.8 in 2000
US average: 38.8
Population, 1990 – 2024
3K4K4K4K5K1990201020202024River Road
20243K
1990201020202024
Section 02

Income & economy

Median household income
$41,845
−29%inflation adjusted, since 2000
from $39,178 in 2000
US average: $66,278
1990 – 2024
Per capita income
$34,879
+81%since 2000
from $19,316 in 2000
US average: $35,364
Households earning $100K+
27.6%
−15.0 ptssince 2009
from 42.7% in 2009
US average: 43.9%
Poverty rate
22.6%
+0.2 ptssince 2000
from 22.3% in 2000
US average: 12.8%
Workforce by industry, 2020
Information11.6%
US avg: 11.1%
Wholesale trade7.8%
US avg: 6.7%
Retail trade3.1%
US avg: 10%
Other services2.1%
US avg: 6.6%
Finance & insurance1.2%
US avg: 5.5%
Professional, scientific, technical1.2%
US avg: 4.7%
Agriculture, forestry, fishing0.9%
US avg: 1.7%
Manufacturing0.9%
US avg: 0.5%
Transportation & warehousing0.7%
US avg: 2.5%
Construction0%
US avg: 1.2%
Education & health services0%
US avg: 0.8%
Arts, entertainment, food0%
US avg: 2%
Public administration0%
US avg: 4.7%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$172,100
+30%inflation adjusted, since 2000
from $88,200 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$662
+8%inflation adjusted, since 2000
from $406 in 2000
US average: $1,124
Owner-occupied
78.1%
+0.3 ptssince 2000
from 77.8% in 2000
21.9% rent
Afford Score
4.1
+83%since 2000
from 2.3 in 2000
1990 – 2024
RELATED:See current rent listings in River Road on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic62.9%(2,574)
Black26.1%(1,070)
Hispanic / Latino9.8%(402)
Asian0.2%(9)
Other0%
Diversity Score64.7%(2,649)
2020
White, non-Hispanic61.9%(2,506)
Black17.7%(716)
Hispanic / Latino17.3%(701)
Asian0.1%(6)
Other1.3%(54)
Diversity Score67.6%(2,736)
Diversity Score
68
+4%since 2000
from 65 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
29.8%
+5.4 ptssince 2000
from 24.5% in 2000
US average: 32.9%
High school or higher
83.7%
+2.3 ptssince 2000
from 81.4% in 2000
US average: 88.5%
Graduate degree
16.3%
+9.4 ptssince 2000
from 6.9% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
17.8 min
+19%since 2000
from 15.0 min in 2000
US average: 26.9
Drive alone to work
91.5%
+13.2 ptssince 2009
from 78.3% in 2009
US average: 75.1%
No vehicle available
1.4%
−5.0 ptssince 2009
from 6.5% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
9.0%
+0.5 ptssince 2011
from 8.5% in 2011
US average: 5.4%
Labor force participation
61.5%
−6.1 ptssince 2011
from 67.5% in 2011
US average: 63.4%
Management & professional
36.0%
−27.7 ptssince 2009
from 63.7% in 2009
US average: 39.3%
Section 08

People & community

Male
44.9%
−4.1 ptssince 2009
from 49.0% in 2009
Female
55.1%
+4.1 ptssince 2009
from 51.0% in 2009
Foreign born
2.7%
−8.1 ptssince 2009
from 10.8% in 2009
US average: 13.5%
Uninsured
17.6%
−60.0 ptssince 2013
from 77.6% in 2013
US average: 8.8%
Drill deeper

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Head to head

Compare River Road to nearby cities

RIVER ROAD VS
Washington
Income$40,186−4%
Home value$206,800+20%
Population9,910+194%
SEE FULL COMPARISON →
RIVER ROAD VS
Greenville
Income$49,748+19%
Home value$233,500+36%
Population96,443+2765%
SEE FULL COMPARISON →
RIVER ROAD VS
Winterville
Income$83,193+99%
Home value$245,100+42%
Population10,973+226%
SEE FULL COMPARISON →
RIVER ROAD VS
New Bern
Income$61,031+46%
Home value$240,100+40%
Population34,724+932%
SEE FULL COMPARISON →
Frequently asked

How many people live in River Road, North Carolina?

River Road, North Carolina has about 4,048 residents according to the 2020 American Community Survey.

What is the median household income in River Road, North Carolina?

The typical household in River Road, North Carolina earns about $41,845 a year. Half of households make more than that, and half make less.

Is River Road, North Carolina expensive?

In River Road, North Carolina, the median home is worth about $172,100, and the typical rent is about $662 a month.

How educated are people in River Road, North Carolina?

About 29.8% of adults age 25 and over in River Road, North Carolina hold a bachelor's degree or higher.

What is the poverty rate in River Road, North Carolina?

About 22.6% of people in River Road, North Carolina live below the federal poverty line.

Has River Road, North Carolina grown since 1990?

Yes, River Road, North Carolina has grown since 1990. The population has added about 163 residents, a change of about 4 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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