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CITY · 2020 ACS

Holbrook

Massachusetts · 11,405 residents · 7.255 sq mi
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The short version

Holbrook is wealthier than most US places, with a median household income of $79,718. Population has held roughly steady since 2000. Median home value has more than doubled since 2000, reaching $335,700.

At a glance
Wealthier
above the US median
US median: $66,278
Older
median age 41.7
US median: 38.8
Average education
30% hold a bachelor's degree
US average: 33%
Less affordable
home values up 50%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
11,405
+6%since 2000
from 10,785 in 2000
1990 – 2024
Population density
1,572 / sq mi
+6%since 2000
from 1,487 / sq mi in 2000
US average: 280
Median age
41.7
+9%since 2000
from 38.4 in 2000
US average: 38.8
Population, 1990 – 2024
11K11K11K11K11K1990201020202024Holbrook
202411K
1990201020202024
Section 02

Income & economy

Median household income
$79,718
−3%inflation adjusted, since 2000
from $54,419 in 2000
US average: $66,278
1990 – 2024
Per capita income
$38,855
+66%since 2000
from $23,379 in 2000
US average: $35,364
Households earning $100K+
54.1%
+11.6 ptssince 2009
from 42.4% in 2009
US average: 43.9%
Poverty rate
6.5%
+0.1 ptssince 2000
from 6.4% in 2000
US average: 12.8%
Workforce by industry, 2020
Other services12.4%
US avg: 6.6%
Wholesale trade9.8%
US avg: 6.7%
Public administration8.6%
US avg: 4.7%
Information6.6%
US avg: 11.1%
Finance & insurance5.2%
US avg: 5.5%
Professional, scientific, technical4.3%
US avg: 4.7%
Retail trade2.8%
US avg: 10%
Agriculture, forestry, fishing2.3%
US avg: 1.7%
Construction2%
US avg: 1.2%
Transportation & warehousing1.3%
US avg: 2.5%
Education & health services0.9%
US avg: 0.8%
Arts, entertainment, food0.7%
US avg: 2%
Manufacturing0.3%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$335,700
+50%inflation adjusted, since 2000
from $148,700 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$944
−11%inflation adjusted, since 2000
from $703 in 2000
US average: $1,124
Owner-occupied
76.3%
+0.1 ptssince 2000
from 76.2% in 2000
23.7% rent
Afford Score
4.2
+54%since 2000
from 2.7 in 2000
1990 – 2024
RELATED:See current rent listings in Holbrook on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic90.4%(9,754)
Black3.9%(420)
Hispanic / Latino2.4%(257)
Asian1.5%(160)
Other0%
Diversity Score18.7%(2,014)
2020
White, non-Hispanic65.6%(7,484)
Black14.6%(1,660)
Hispanic / Latino7.2%(823)
Asian4.6%(529)
Other5.2%(590)
Diversity Score63.9%(7,288)
Diversity Score
64
+242%since 2000
from 19 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
29.6%
+11.3 ptssince 2000
from 18.2% in 2000
US average: 32.9%
High school or higher
93.0%
+5.1 ptssince 2000
from 87.9% in 2000
US average: 88.5%
Graduate degree
9.4%
+3.4 ptssince 2000
from 6.1% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
35.1 min
+61%since 2000
from 21.9 min in 2000
US average: 26.9
Drive alone to work
73.6%
−8.4 ptssince 2009
from 82.0% in 2009
US average: 75.1%
No vehicle available
4.7%
−1.5 ptssince 2009
from 6.2% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
2.4%
−5.0 ptssince 2011
from 7.4% in 2011
US average: 5.4%
Labor force participation
63.2%
−5.8 ptssince 2011
from 68.9% in 2011
US average: 63.4%
Management & professional
44.1%
−14.0 ptssince 2009
from 58.2% in 2009
US average: 39.3%
Section 08

People & community

Male
48.8%
−0.5 ptssince 2009
from 49.3% in 2009
Female
51.2%
+0.5 ptssince 2009
from 50.7% in 2009
Foreign born
10.6%
+0.9 ptssince 2009
from 9.7% in 2009
US average: 13.5%
Uninsured
2.7%
−94.5 ptssince 2013
from 97.2% in 2013
US average: 8.8%
Drill deeper

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HOLBROOK VS
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HOLBROOK VS
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HOLBROOK VS
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Frequently asked

How many people live in Holbrook, Massachusetts?

Holbrook, Massachusetts has about 11,405 residents according to the 2020 American Community Survey.

What is the median household income in Holbrook, Massachusetts?

The typical household in Holbrook, Massachusetts earns about $79,718 a year. Half of households make more than that, and half make less.

Is Holbrook, Massachusetts expensive?

In Holbrook, Massachusetts, the median home is worth about $335,700, and the typical rent is about $944 a month.

How educated are people in Holbrook, Massachusetts?

About 29.6% of adults age 25 and over in Holbrook, Massachusetts hold a bachelor's degree or higher.

What is the poverty rate in Holbrook, Massachusetts?

About 6.5% of people in Holbrook, Massachusetts live below the federal poverty line.

Has Holbrook, Massachusetts grown since 1990?

Yes, Holbrook, Massachusetts has grown since 1990. The population has added about 364 residents, a change of about 3 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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