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CITY

Willits

California · 4,760 residents (2025 est.) · 2.827 sq mi
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The short version

Willits has lower-than-average household income, with a median household income of $63,447. Population has declined 3% since 2000. 17% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has roughly tripled since 2000, reaching $371,100. Households here earn about 36% less than the California median.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 42.9
US median: 38.9
Less educated
17% hold a bachelor's degree
US average: 36%
Less affordable
home values up 65%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
4,920
−3%since 2000
from 5,073 in 2000
1990 – 2025
Population density
1,740 / sq mi
−3%since 2000
from 1,794 / sq mi in 2000
US average: 281
Median age
42.9
+20%since 2000
from 35.8 in 2000
US average: 38.9

PEP 2025 EST:4,760 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
5K5K5K5K5K1990201020202024Willits
20245K
1990201020202024
Section 02

Income & economy

Median household income
$63,447
+33%inflation adjusted, since 2000
from $26,283 in 2000
US average: $82,259
1990 – 2024
Per capita income
$39,516
+137%since 2000
from $16,642 in 2000
US average: $44,673
Households earning $100K+
42.0%
+18.6 ptssince 2009
from 23.4% in 2009
US average: 53.3%
Poverty rate
9.9%
−4.6 ptssince 2000
from 14.5% in 2000
US average: 12.5%
Income inequality (Gini)
0.440
−11%since 2010
from 0.495 in 2010
US average: 0.476
Workforce by industry, 2024
Information14.6%
US avg: 10.8%
Agriculture, forestry, fishing6.1%
US avg: 1.6%
Construction6.1%
US avg: 1.2%
Retail trade5.7%
US avg: 9.9%
Wholesale trade4.1%
US avg: 6.9%
Finance & insurance3.1%
US avg: 5.9%
Professional, scientific, technical3.1%
US avg: 5.1%
Other services2.4%
US avg: 6.7%
Transportation & warehousing1.6%
US avg: 2.2%
Manufacturing0%
US avg: 0.4%
Education & health services0%
US avg: 0.9%
Arts, entertainment, food0%
US avg: 1.9%
Public administration0%
US avg: 4.8%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$371,100
+65%inflation adjusted, since 2000
from $123,800 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,197
+19%inflation adjusted, since 2000
from $552 in 2000
US average: $1,442
Owner-occupied
40.9%
−5.3 ptssince 2000
from 46.3% in 2000
59.1% rent
Vacancy rate
6.8%
+4.5 ptssince 2009
from 2.2% in 2009
US average: 10.0%
Owner cost-burdened
49.7%
+3.1 ptssince 2009
from 46.7% in 2009
US average: 22.9%
Renter cost-burdened
46.4%
−7.3 ptssince 2009
from 53.7% in 2009
US average: 47.4%
Afford Score
5.8
+24%since 2000
from 4.7 in 2000
1990 – 2024
Gentrification Score
42
RELATED:See current rent listings in Willits on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic78.1%(3,964)
Black0.5%(24)
Hispanic / Latino14.7%(745)
Asian1.1%(57)
Other0%
Diversity Score36.3%(1,844)
2024
White, non-Hispanic53.3%(2,623)
Black0%(0)
Hispanic / Latino37.2%(1,832)
Asian1.4%(69)
Other8%(396)
Diversity Score71.3%(3,508)
Diversity Score
71
+96%since 2000
from 36 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
16.7%
+3.7 ptssince 2000
from 13.0% in 2000
US average: 35.6%
High school or higher
82.9%
+7.4 ptssince 2000
from 75.4% in 2000
US average: 89.6%
Graduate degree
6.0%
+0.6 ptssince 2000
from 5.5% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
14.0 min
−14%since 2000
from 16.3 min in 2000
US average: 26.5
Drive alone to work
72.8%
+1.6 ptssince 2009
from 71.2% in 2009
US average: 68.9%
Carpooled to work
7.3%
−6.2 ptssince 2009
from 13.5% in 2009
US average: 8.5%
Public transit
0.0%
−1.1 ptssince 2009
from 1.1% in 2009
US average: 3.2%
Worked from home
6.8%
+0.4 ptssince 2009
from 6.4% in 2009
US average: 15.0%
Walked to work
13.1%
+8.8 ptssince 2009
from 4.2% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
13.9%
+1.5 ptssince 2009
from 12.4% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
10.3%
−1.7 ptssince 2011
from 12.0% in 2011
US average: 5.2%
Labor force participation
53.8%
−13.1 ptssince 2011
from 66.9% in 2011
US average: 63.5%
Self-employed
11.4%
−2.1 ptssince 2009
from 13.5% in 2009
US average: 13.1%
Management & professional
30.4%
−25.6 ptssince 2009
from 56.0% in 2009
US average: 42.5%
Section 08

People & community

Male
45.4%
−3.4 ptssince 2009
from 48.7% in 2009
Female
54.6%
+3.4 ptssince 2009
from 51.3% in 2009
Foreign born
14.6%
+9.7 ptssince 2009
from 4.9% in 2009
US average: 14.1%
Veterans
4.4%
−43.7 ptssince 2009
from 48.1% in 2009
US average: 6.2%
With a disability
24.1%
+5.3 ptssince 2012
from 18.8% in 2012
US average: 13.3%
Uninsured
4.7%
−70.4 ptssince 2013
from 75.1% in 2013
US average: 8.4%
Broadband at home
82.8%
+12.4 ptssince 2017
from 70.4% in 2017
US average: 91.0%
English only at home
76.1%
−6.3 ptssince 2016
from 82.4% in 2016
US average: 77.7%
Spanish at home
20.8%
+6.1 ptssince 2016
from 14.8% in 2016
US average: 13.6%
Drill deeper

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Head to head

Compare Willits to nearby cities

WILLITS VS
Ukiah
Income$66,160+4%
Home value$458,400+24%
Population16,068+238%
SEE FULL COMPARISON →
WILLITS VS
Cloverdale
Income$117,177+85%
Home value$619,400+67%
Population8,701+83%
SEE FULL COMPARISON →
WILLITS VS
Clearlake
Income$41,867−34%
Home value$214,200−42%
Population16,893+255%
SEE FULL COMPARISON →
WILLITS VS
Healdsburg
Income$103,554+63%
Home value$950,100+156%
Population11,172+135%
SEE FULL COMPARISON →
Frequently asked

How many people live in Willits, California?

Willits, California has about 4,920 residents according to the 2024 American Community Survey.

What is the median household income in Willits, California?

The typical household in Willits, California earns about $63,447 a year. Half of households make more than that, and half make less.

Is Willits, California expensive?

In Willits, California, the median home is worth about $371,100, and the typical rent is about $1,197 a month.

How educated are people in Willits, California?

About 16.7% of adults age 25 and over in Willits, California hold a bachelor's degree or higher.

What is the poverty rate in Willits, California?

About 9.9% of people in Willits, California live below the federal poverty line.

Has Willits, California grown since 1990?

Yes, Willits, California has shrunk since 1990. The population has lost about 107 residents, a change of about -2 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

Willits, California: demographics, income & housing data · CensusEasy