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CITY · 1990 CENSUS

Willits

California · 5,027 residents · 2.827 sq mi
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The short version

Willits has lower-than-average household income, with a median household income of $22,711. Population has held roughly steady since 2000. 11% of adults hold a bachelor's degree or higher, below the national rate of 20%. Median home value is $79,800. Households here earn about 37% less than the California median.

At a glance
Lower income
below the US median
US median: $30,130
Mid-age
median age 32.1
US median: 33.0
Less educated
11% hold a bachelor's degree
US average: 20%
More affordable
home values down 15%, inflation adjusted
US median home: $93,722
Section 01

Population & growth

5,027
−1%vs 2000
vs 5,073 in 2000
1990 – 2025
1,778 / sq mi
−1%vs 2000
vs 1,794 / sq mi in 2000
US average: 221
32.1
−10%vs 2000
vs 35.8 in 2000
US average: 33.0
Population, 19902024
5K5K5K5K5K1990201020202024Willits
20245K
1990201020202024
Section 02

Income & economy

$22,711
+14%inflation adjusted, since 2000
vs $26,283 in 2000
US average: $30,130
1990 – 2024
$10,689
−36%vs 2000
vs $16,642 in 2000
US average: $14,340
16.9%
+2.4 ptsvs 2000
vs 14.5% in 2000
US average: 13.2%
Section 03

Housing

$79,800
−15%inflation adjusted, since 2000
vs $123,800 in 2000
US average: $93,722
1990 – 2024
$426
+2%inflation adjusted, since 2000
vs $552 in 2000
US average: $450
48.0%
+1.7 ptsvs 2000
vs 46.3% in 2000
52.0% rent
3.5
−25%vs 2000
vs 4.7 in 2000
1990 – 2024
RELATED:See current rent listings in Willits on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic78.1%(3,964)
Black0.5%(24)
Hispanic / Latino14.7%(745)
Asian1.1%(57)
Other0%
Diversity Score36.3%(1,844)
1990
White, non-Hispanic89.8%(4,516)
Black0.6%(28)
Hispanic / Latino12.3%(618)
Asian0.7%(37)
Other8.9%(446)
Diversity Score42.7%(2,147)
43
+18%vs 2000
vs 36 in 2000
1990 – 2024
Section 05

Education

10.7%
−2.3 ptsvs 2000
vs 13.0% in 2000
US average: 20.3%
High school or higher
72.0%
−3.4 ptsvs 2000
vs 75.4% in 2000
US average: 75.2%
2.6%
−2.9 ptsvs 2000
vs 5.5% in 2000
US average: 7.1%
Section 06

Commute & transportation

14.5 min
−11%vs 2000
vs 16.3 min in 2000
US average: 21.9
Section 07

Work & employment

No data for the years selected.

Section 08

People & community

No data for the years selected.

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Frequently asked

How many people live in Willits, California?

Willits, California has about 5,027 residents according to the 1990 Census.

What is the median household income in Willits, California?

The typical household in Willits, California earns about $22,711 a year. Half of households make more than that, and half make less.

Is Willits, California expensive?

In Willits, California, the median home is worth about $79,800, and the typical rent is about $426 a month.

How educated are people in Willits, California?

About 10.7% of adults age 25 and over in Willits, California hold a bachelor's degree or higher.

What is the poverty rate in Willits, California?

About 16.9% of people in Willits, California live below the federal poverty line.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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