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CITY · 2020 ACS

Willits

California · 4,988 residents · 2.827 sq mi
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Part of the Ukiah micropolitan area
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The short version

Willits has notably lower household income than the US average, with a median household income of $33,007. Population has held roughly steady since 2000. 20% of adults hold a bachelor's degree or higher, below the national rate of 33%. Median home value has more than doubled since 2000, reaching $269,700. The poverty rate of 22.9% is well above the national figure. Households here earn about 58% less than the California median.

At a glance
Lower income
below the US median
US median: $66,278
Mid-age
median age 40.2
US median: 38.8
Less educated
20% hold a bachelor's degree
US average: 33%
Less affordable
home values up 45%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
4,988
−2%since 2000
from 5,073 in 2000
1990 – 2025
Population density
1,764 / sq mi
−2%since 2000
from 1,794 / sq mi in 2000
US average: 280
Median age
40.2
+12%since 2000
from 35.8 in 2000
US average: 38.8
Population, 1990 – 2024
5K5K5K5K5K1990201020202024Willits
20245K
1990201020202024
Section 02

Income & economy

Median household income
$33,007
−16%inflation adjusted, since 2000
from $26,283 in 2000
US average: $66,278
1990 – 2024
Per capita income
$26,339
+58%since 2000
from $16,642 in 2000
US average: $35,364
Households earning $100K+
25.6%
+2.2 ptssince 2009
from 23.4% in 2009
US average: 43.9%
Poverty rate
22.9%
+8.4 ptssince 2000
from 14.5% in 2000
US average: 12.8%
Workforce by industry, 2020
Information13.6%
US avg: 11.1%
Finance & insurance6.7%
US avg: 5.5%
Retail trade5.5%
US avg: 10%
Agriculture, forestry, fishing4.9%
US avg: 1.7%
Construction4.9%
US avg: 1.2%
Wholesale trade4.1%
US avg: 6.7%
Professional, scientific, technical4%
US avg: 4.7%
Other services3.8%
US avg: 6.6%
Arts, entertainment, food3.4%
US avg: 2%
Education & health services2.7%
US avg: 0.8%
Public administration0.9%
US avg: 4.7%
Transportation & warehousing0.7%
US avg: 2.5%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$269,700
+45%inflation adjusted, since 2000
from $123,800 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$894
+8%inflation adjusted, since 2000
from $552 in 2000
US average: $1,124
Owner-occupied
42.9%
−3.4 ptssince 2000
from 46.3% in 2000
57.1% rent
Afford Score
8.2
+73%since 2000
from 4.7 in 2000
1990 – 2024
RELATED:See current rent listings in Willits on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic78.1%(3,964)
Black0.5%(24)
Hispanic / Latino14.7%(745)
Asian1.1%(57)
Other0%
Diversity Score36.3%(1,844)
2020
White, non-Hispanic62.3%(3,110)
Black0.8%(40)
Hispanic / Latino24.4%(1,218)
Asian1.8%(90)
Other6.8%(339)
Diversity Score63.7%(3,179)
Diversity Score
64
+75%since 2000
from 36 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
20.1%
+7.0 ptssince 2000
from 13.0% in 2000
US average: 32.9%
High school or higher
85.1%
+9.6 ptssince 2000
from 75.4% in 2000
US average: 88.5%
Graduate degree
7.7%
+2.2 ptssince 2000
from 5.5% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
15.8 min
−3%since 2000
from 16.3 min in 2000
US average: 26.9
Drive alone to work
71.5%
+0.3 ptssince 2009
from 71.2% in 2009
US average: 75.1%
No vehicle available
19.2%
+6.9 ptssince 2009
from 12.4% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
10.4%
−1.6 ptssince 2011
from 12.0% in 2011
US average: 5.4%
Labor force participation
53.6%
−13.3 ptssince 2011
from 66.9% in 2011
US average: 63.4%
Management & professional
28.9%
−27.1 ptssince 2009
from 56.0% in 2009
US average: 39.3%
Section 08

People & community

Male
46.5%
−2.2 ptssince 2009
from 48.7% in 2009
Female
53.5%
+2.2 ptssince 2009
from 51.3% in 2009
Foreign born
6.9%
+2.0 ptssince 2009
from 4.9% in 2009
US average: 13.5%
Uninsured
5.5%
−69.6 ptssince 2013
from 75.1% in 2013
US average: 8.8%
Drill deeper

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Head to head

Compare Willits to nearby cities

WILLITS VS
Ukiah
Income$66,160+100%
Home value$458,400+70%
Population16,068+238%
SEE FULL COMPARISON →
WILLITS VS
Cloverdale
Income$117,177+255%
Home value$619,400+130%
Population8,701+83%
SEE FULL COMPARISON →
WILLITS VS
Clearlake
Income$41,867+27%
Home value$214,200−21%
Population16,893+255%
SEE FULL COMPARISON →
WILLITS VS
Healdsburg
Income$103,554+214%
Home value$950,100+252%
Population11,172+135%
SEE FULL COMPARISON →
Frequently asked

How many people live in Willits, California?

Willits, California has about 4,988 residents according to the 2020 American Community Survey.

What is the median household income in Willits, California?

The typical household in Willits, California earns about $33,007 a year. Half of households make more than that, and half make less.

Is Willits, California expensive?

In Willits, California, the median home is worth about $269,700, and the typical rent is about $894 a month.

How educated are people in Willits, California?

About 20.1% of adults age 25 and over in Willits, California hold a bachelor's degree or higher.

What is the poverty rate in Willits, California?

About 22.9% of people in Willits, California live below the federal poverty line.

Has Willits, California grown since 1990?

Yes, Willits, California has shrunk since 1990. The population has lost about 39 residents, a change of about -1 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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