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CITY · 2020 ACS

Willits

California · 4,988 residents · 2.83 sq mi
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The short version

With 4,988 people, Willits is a city in California. That trails the California median by roughly 58%. 43% of homes are owner-occupied. 20% of adults hold a bachelor's degree, below the 33% national rate. The poverty rate is 22.9%, above the 12.8% national rate. The median household earns $33,007, about 50% below the national median.

At a glance
Lower income
below the US median
US median: $66,278
Mid-age
median age 40.2
US median: 38.8
Less educated
20% hold a bachelor's degree
US average: 33%
Less affordable
home values up 45%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

4,988
−2%since 2000
from 5,073 in 2000
1990 – 2025
40.2
+12%since 2000
from 35.8 in 2000
US average: 38.8
Land area
2.83 sq mi
Population, 19902024
5K5K5K5K5K19902000201020202024Willits
20245K
1990201020202024
Age distribution, 2020
Under 55.4%(271)
US avg: 5.6%
5 to 96.4%(319)
US avg: 6.1%
10 to 146.3%(316)
US avg: 6.5%
15 to 196.9%(344)
US avg: 6.6%
20 to 245.3%(262)
US avg: 6.7%
25 to 3412.9%(643)
US avg: 13.5%
35 to 4412.4%(618)
US avg: 12.7%
45 to 5412%(597)
US avg: 12.3%
55 to 6412.8%(636)
US avg: 13.1%
65 to 7411.6%(579)
US avg: 10%
75 to 846.1%(304)
US avg: 4.9%
85 and over2%(99)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

$33,007
−16%inflation adjusted, since 2000
from $26,283 in 2000
US average: $66,278
1990 – 2024
$26,339
+58%since 2000
from $16,642 in 2000
US average: $35,364
Households earning $100K+
25.6%
+2.2 ptssince 2009
from 23.4% in 2009
US average: 43.9%
22.9%
+8.4 ptssince 2000
from 14.5% in 2000
US average: 12.8%
Workforce by industry, 2020
Information13.6%
US avg: 11.1%
Finance & insurance6.7%
US avg: 5.5%
Retail trade5.5%
US avg: 10%
Agriculture, forestry, fishing4.9%
US avg: 1.7%
Construction4.9%
US avg: 1.2%
Wholesale trade4.1%
US avg: 6.7%
Professional, scientific, technical4%
US avg: 4.7%
Other services3.8%
US avg: 6.6%
Arts, entertainment, food3.4%
US avg: 2%
Education & health services2.7%
US avg: 0.8%
Public administration0.9%
US avg: 4.7%
Transportation & warehousing0.7%
US avg: 2.5%
Manufacturing0%
US avg: 0.5%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

$269,700
+45%inflation adjusted, since 2000
from $123,800 in 2000
US average: $265,253
1990 – 2024
$894
+8%inflation adjusted, since 2000
from $552 in 2000
US average: $1,124
42.9%
−3.4 ptssince 2000
from 46.3% in 2000
57.1% rent
2.12 people
−21%since 2009
from 2.68 people in 2009
US average: 2.61
8.2
+24%since 2009
from 6.6 in 2009
2009 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Section 04

Race & ethnicity

2000
White, non-Hispanic78.1%(3,964)
Black0.5%(24)
Hispanic / Latino14.7%(745)
Asian1.1%(57)
Other0%
2020
White, non-Hispanic62.3%(3,110)
Black0.8%(40)
Hispanic / Latino24.4%(1,218)
Asian1.8%(90)
Other6.8%(339)

No data for the years selected.

Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican16.7%(816)
Puerto Rican2.6%(127)
Spaniard0.7%(33)
Chilean0.4%(21)
Asian origin
Filipino0.2%(11)
Laotian0.1%(4)
Hmong0.1%(3)
Chinese0%(1)
Pacific Islander origin
Samoan0.4%(21)
Ancestry
Irish15.6%(762)
English12.1%(592)
German11.1%(541)
Norwegian4.3%(210)
Scottish4%(195)
Russian3.6%(178)
Italian3.1%(153)
American2.9%(143)
French2.6%(126)
Swedish2.6%(126)
Polish2.5%(123)
Dutch2.1%(105)
+ 6 more ancestry groups with data
Scotch-Irish1.1%(52)
Slovak0.8%(38)
Portuguese0.7%(36)
Croatian0.4%(20)
Czech0.4%(18)
Welsh0.4%(18)
Section 05

Education

20.1%
+7.0 ptssince 2000
from 13.0% in 2000
US average: 32.9%
High school or higher
85.1%
+9.6 ptssince 2000
from 75.4% in 2000
US average: 88.5%
7.7%
+2.2 ptssince 2000
from 5.5% in 2000
US average: 12.7%
Section 06

Commute & transportation

15.8 min
−3%since 2000
from 16.3 min in 2000
US average: 26.9
71.5%
+0.3 ptssince 2009
from 71.2% in 2009
US average: 75.1%
19.2%
+6.9 ptssince 2009
from 12.4% in 2009
US average: 8.4%
Section 07

Work & employment

10.4%
−1.6 ptssince 2011
from 12.0% in 2011
US average: 5.4%
53.6%
−13.3 ptssince 2011
from 66.9% in 2011
US average: 63.4%
Women 20-64 in the labor force
67.6%
US average: 73.3%
28.9%
+4.4 ptssince 2009
from 24.6% in 2009
US average: 39.3%
Section 08

People & community

46.5%
−2.2 ptssince 2009
from 48.7% in 2009
53.5%
+2.2 ptssince 2009
from 51.3% in 2009
6.9%
+2.0 ptssince 2009
from 4.9% in 2009
US average: 13.5%
5.5%
−19.4 ptssince 2013
from 24.9% in 2013
US average: 8.8%
Computer in household
80.0%
US average: 91.9%
78.4%
US average: 86.2%
Marital status (2024)
Men 15+
Never married30.1%(531)
Married36.5%(644)
Widowed9.8%(172)
Divorced23.6%(416)
Women 15+
Never married32.6%(766)
Married28.9%(680)
Widowed17.8%(419)
Divorced20.7%(488)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

5.5%
−19.4 ptssince 2013
from 24.9% in 2013
US average: 8.8%
29.5%
US average: 55.4%
Direct-purchase
11.6%
US average: 13.7%
27.5%
US average: 17.6%
53.5%
US average: 20.0%
VA health care
2.8%
US average: 2.3%
Any private
38.0%
US average: 68.1%
Any public
73.4%
US average: 35.2%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2020
Gulf War (2001 or later)24%(76)
US avg: 20.6%
Gulf War (1990s)6.9%(22)
US avg: 21.4%
Vietnam era65.9%(209)
US avg: 35.2%
Korean War0%(0)
US avg: 7.6%
World War II2.5%(8)
US avg: 2.9%

Share of the 317 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
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Frequently asked

How many people live in Willits, California?

Willits, California has about 4,988 residents according to the 2020 American Community Survey.

What is the median household income in Willits, California?

The typical household in Willits, California earns about $33,007 a year. Half of households make more than that, and half make less.

Is Willits, California expensive?

In Willits, California, the median home is worth about $269,700, and the typical rent is about $894 a month.

How educated are people in Willits, California?

About 20.1% of adults age 25 and over in Willits, California hold a bachelor's degree or higher.

What is the poverty rate in Willits, California?

About 22.9% of people in Willits, California live below the federal poverty line.

Has Willits, California grown since 1990?

Yes, Willits, California has shrunk since 1990. The population has lost about 39 residents, a change of about -1 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →