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CITY · 2000 CENSUS

Willits

California · 5,073 residents · 2.827 sq mi
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Part of the Ukiah micropolitan area
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The short version

Willits has notably lower household income than the US average, with a median household income of $26,283. Population has held roughly steady since 1990. 13% of adults hold a bachelor's degree or higher, below the national rate of 24%. Median home value has risen by half since 1990, reaching $123,800. Households here earn about 45% less than the California median.

At a glance
Lower income
below the US median
US median: $42,589
Mid-age
median age 35.8
US median: 35.2
Less educated
13% hold a bachelor's degree
US average: 24%
Stable housing
home values roughly flat, inflation adjusted
US median home: $120,530
Section 01

Population & growth

Total population
5,073
+1%since 1990
from 5,027 in 1990
1990 – 2025
Median age
35.8
+11%since 1990
from 32.1 in 1990
US average: 35.2
Population, 1990 – 2024
5K5K5K5K5K1990201020202024Willits
20245K
1990201020202024
Age distribution, 2000
Under 57.4%(373)
US avg: 6.8%
5 to 98.7%(439)
US avg: 7.3%
10 to 148.1%(413)
US avg: 7.3%
15 to 198.3%(421)
US avg: 7.2%
20 to 245.2%(262)
US avg: 6.7%
25 to 3411.5%(585)
US avg: 14.2%
35 to 4414.3%(727)
US avg: 16%
45 to 5413.9%(705)
US avg: 13.4%
55 to 648.7%(439)
US avg: 8.6%
65 to 745.8%(292)
US avg: 6.5%
75 to 845.9%(299)
US avg: 4.4%
85 and over2.3%(118)
US avg: 1.5%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

Median household income
$26,283
−12%inflation adjusted, since 1990
from $22,711 in 1990
US average: $42,589
1990 – 2024
Per capita income
$16,642
+56%since 1990
from $10,689 in 1990
US average: $21,522
Poverty rate
14.5%
−2.4 ptssince 1990
from 16.9% in 1990
US average: 12.4%
Section 03

Housing

Median home value
$123,800
+18%inflation adjusted, since 1990
from $79,800 in 1990
US average: $120,530
1990 – 2024
Median gross rent
$552
−2%inflation adjusted, since 1990
from $426 in 1990
US average: $602
Owner-occupied
46.3%
−1.7 ptssince 1990
from 48.0% in 1990
53.7% rent
RELATED:See current rent listings in Willits on RentDataNow
Section 04

Race & ethnicity

1990
White, non-Hispanic89.8%(4,516)
Black0.6%(28)
Hispanic / Latino12.3%(618)
Asian0.7%(37)
2000
White, non-Hispanic78.1%(3,964)
Black0.5%(24)
Hispanic / Latino14.7%(745)
Asian1.1%(57)

No data for the years selected.

Section 04 · Origins

Detailed origins & ancestry

Detailed origin tables are available for 2024; showing 2024 data.

Hispanic origin
Mexican26%(1,280)
Venezuelan4.7%(230)
Nicaraguan2.6%(126)
Spaniard1.2%(60)
Asian origin
Cambodian0.7%(34)
Vietnamese0.4%(21)
Chinese0.1%(7)
Hmong0.1%(7)
Pacific Islander origin
Ancestry
German15.8%(777)
Irish9.7%(478)
English9.1%(450)
Russian4.1%(200)
Scottish3.9%(193)
French3.7%(184)
Welsh2.5%(122)
Swiss2.3%(113)
American2.3%(111)
Portuguese1.4%(70)
Swedish1.4%(69)
Scotch-Irish1.2%(59)
+ 6 more ancestry groups with data
Italian1.1%(55)
Norwegian0.7%(36)
Greek0.5%(23)
Polish0.4%(21)
Czech0.4%(18)
Dutch0.1%(7)
RANKED:Largest Mexican population · Largest German population · Largest Irish population · Largest English population · Largest South American population
Section 05

Education

Bachelor's degree or higher
13.0%
+2.3 ptssince 1990
from 10.7% in 1990
US average: 24.4%
High school or higher
75.4%
+3.4 ptssince 1990
from 72.0% in 1990
US average: 80.3%
Graduate degree
5.5%
+2.9 ptssince 1990
from 2.6% in 1990
US average: 8.8%
Section 06

Commute & transportation

Average commute
16.3 min
+12%since 1990
from 14.5 min in 1990
US average: 17.6
Section 07

Work & employment

No data for the years selected.

Section 08

People & community

No data for the years selected.

Marital status
Men 15+
Never married32.9%(590)
Married53%(952)
Widowed4.6%(82)
Divorced9.5%(171)
Women 15+
Never married24.6%(533)
Married46%(996)
Widowed11%(238)
Divorced18.3%(396)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2000
Drill deeper

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Head to head

Compare Willits to nearby cities

WILLITS VS
Ukiah
Income$66,160+152%
Home value$458,400+270%
Population16,068+238%
SEE FULL COMPARISON →
WILLITS VS
Cloverdale
Income$117,177+346%
Home value$619,400+400%
Population8,701+83%
SEE FULL COMPARISON →
WILLITS VS
Clearlake
Income$41,867+59%
Home value$214,200+73%
Population16,893+255%
SEE FULL COMPARISON →
WILLITS VS
Healdsburg
Income$103,554+294%
Home value$950,100+667%
Population11,172+135%
SEE FULL COMPARISON →
Frequently asked

How many people live in Willits, California?

Willits, California has about 5,073 residents according to the 2000 Census.

What is the median household income in Willits, California?

The typical household in Willits, California earns about $26,283 a year. Half of households make more than that, and half make less.

Is Willits, California expensive?

In Willits, California, the median home is worth about $123,800, and the typical rent is about $552 a month.

How educated are people in Willits, California?

About 13.0% of adults age 25 and over in Willits, California hold a bachelor's degree or higher.

What is the poverty rate in Willits, California?

About 14.5% of people in Willits, California live below the federal poverty line.

Has Willits, California grown since 1990?

Yes, Willits, California has grown since 1990. The population has added about 46 residents, a change of about 1 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →