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CITY · 2000 CENSUS

Willits

California · 5,073 residents · 2.827 sq mi
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The short version

Willits has notably lower household income than the US average, with a median household income of $26,283. Population has held roughly steady since 1990. 13% of adults hold a bachelor's degree or higher, below the national rate of 24%. Median home value has risen by half since 1990, reaching $123,800. Households here earn about 45% less than the California median.

At a glance
Lower income
below the US median
US median: $42,589
Mid-age
median age 35.8
US median: 35.2
Less educated
13% hold a bachelor's degree
US average: 24%
Stable housing
home values roughly flat, inflation adjusted
US median home: $120,530
Section 01

Population & growth

5,073
+1%since 1990
from 5,027 in 1990
1990 – 2025
1,794 / sq mi
+1%since 1990
from 1,778 / sq mi in 1990
US average: 242
35.8
+11%since 1990
from 32.1 in 1990
US average: 35.2
Population, 19902024
5K5K5K5K5K1990201020202024Willits
20245K
1990201020202024
Section 02

Income & economy

$26,283
−12%inflation adjusted, since 1990
from $22,711 in 1990
US average: $42,589
1990 – 2024
$16,642
+56%since 1990
from $10,689 in 1990
US average: $21,522
14.5%
−2.4 ptssince 1990
from 16.9% in 1990
US average: 12.4%
Section 03

Housing

$123,800
+18%inflation adjusted, since 1990
from $79,800 in 1990
US average: $120,530
1990 – 2024
$552
−2%inflation adjusted, since 1990
from $426 in 1990
US average: $602
46.3%
−1.7 ptssince 1990
from 48.0% in 1990
53.7% rent
4.7
+34%since 1990
from 3.5 in 1990
1990 – 2024
RELATED:See current rent listings in Willits on RentDataNow
Section 04

Race & ethnicity

1990
White, non-Hispanic89.8%(4,516)
Black0.6%(28)
Hispanic / Latino12.3%(618)
Asian0.7%(37)
Diversity Score42.7%(2,147)
2000
White, non-Hispanic78.1%(3,964)
Black0.5%(24)
Hispanic / Latino14.7%(745)
Asian1.1%(57)
Diversity Score36.3%(1,844)
36
−15%since 1990
from 43 in 1990
1990 – 2024
Section 05

Education

13.0%
+2.3 ptssince 1990
from 10.7% in 1990
US average: 24.4%
High school or higher
75.4%
+3.4 ptssince 1990
from 72.0% in 1990
US average: 80.3%
5.5%
+2.9 ptssince 1990
from 2.6% in 1990
US average: 8.8%
Section 06

Commute & transportation

16.3 min
+12%since 1990
from 14.5 min in 1990
US average: 17.6
Section 07

Work & employment

No data for the years selected.

Section 08

People & community

No data for the years selected.

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Frequently asked

How many people live in Willits, California?

Willits, California has about 5,073 residents according to the 2000 Census.

What is the median household income in Willits, California?

The typical household in Willits, California earns about $26,283 a year. Half of households make more than that, and half make less.

Is Willits, California expensive?

In Willits, California, the median home is worth about $123,800, and the typical rent is about $552 a month.

How educated are people in Willits, California?

About 13.0% of adults age 25 and over in Willits, California hold a bachelor's degree or higher.

What is the poverty rate in Willits, California?

About 14.5% of people in Willits, California live below the federal poverty line.

Has Willits, California grown since 1990?

Yes, Willits, California has grown since 1990. The population has added about 46 residents, a change of about 1 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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