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CITY

Grover Beach

California · 12,456 residents (2025 est.) · 2.312 sq mi
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The short version

Grover Beach has roughly average household income, with a median household income of $86,458. Population has declined 4% since 2000. Median home value has more than tripled since 2000, reaching $727,500.

At a glance
Wealthier
above the US median
US median: $82,259
Mid-age
median age 40.5
US median: 38.9
Less educated
29% hold a bachelor's degree
US average: 36%
Less affordable
home values up 122%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
12,604
−4%since 2000
from 13,067 in 2000
2000 – 2025
Population density
5,452 / sq mi
−4%since 2000
from 5,652 / sq mi in 2000
US average: 281
Median age
40.5
+15%since 2000
from 35.2 in 2000
US average: 38.9

PEP 2025 EST:12,456 residents (Census Bureau Vintage 2025, released March 2026)

Population, 2000 – 2024
13K13K13K13K14K2000201020202024Grover Beach
202413K
2000201020202024
Section 02

Income & economy

Median household income
$86,458
+25%inflation adjusted, since 2000
from $38,087 in 2000
US average: $82,259
2000 – 2024
Per capita income
$43,487
+131%since 2000
from $18,812 in 2000
US average: $44,673
Households earning $100K+
55.5%
+27.4 ptssince 2009
from 28.1% in 2009
US average: 53.3%
Poverty rate
11.8%
+0.4 ptssince 2000
from 11.3% in 2000
US average: 12.5%
Income inequality (Gini)
0.430
+3%since 2010
from 0.418 in 2010
US average: 0.476
Workforce by industry, 2024
Wholesale trade15.5%
US avg: 6.9%
Information11%
US avg: 10.8%
Finance & insurance5.8%
US avg: 5.9%
Retail trade4.6%
US avg: 9.9%
Other services4.6%
US avg: 6.7%
Professional, scientific, technical4.1%
US avg: 5.1%
Agriculture, forestry, fishing3.3%
US avg: 1.6%
Construction3.3%
US avg: 1.2%
Arts, entertainment, food3.2%
US avg: 1.9%
Education & health services1.7%
US avg: 0.9%
Public administration1.4%
US avg: 4.8%
Transportation & warehousing0.8%
US avg: 2.2%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$727,500
+122%inflation adjusted, since 2000
from $179,700 in 2000
US average: $376,019
2000 – 2024
Median gross rent
$2,061
+51%inflation adjusted, since 2000
from $747 in 2000
US average: $1,442
Owner-occupied
50.5%
−0.2 ptssince 2000
from 50.7% in 2000
49.5% rent
Vacancy rate
15.8%
+9.2 ptssince 2009
from 6.5% in 2009
US average: 10.0%
Owner cost-burdened
41.2%
−1.8 ptssince 2009
from 43.0% in 2009
US average: 22.9%
Renter cost-burdened
49.5%
−1.2 ptssince 2009
from 50.7% in 2009
US average: 47.4%
Afford Score
8.4
+78%since 2000
from 4.7 in 2000
2000 – 2024
Gentrification Score
57
RELATED:See current rent listings in Grover Beach on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic69.1%(9,023)
Black0.8%(99)
Hispanic / Latino22.5%(2,941)
Asian3.6%(472)
Other0%
Diversity Score53.2%(6,947)
2024
White, non-Hispanic53.7%(6,773)
Black1.4%(174)
Hispanic / Latino38.1%(4,801)
Asian2.9%(370)
Other3.9%(486)
Diversity Score70.5%(8,880)
Diversity Score
70
+33%since 2000
from 53 in 2000
2000 – 2024
Section 05

Education

Bachelor's degree or higher
28.7%
+9.2 ptssince 2000
from 19.5% in 2000
US average: 35.6%
High school or higher
83.7%
+0.9 ptssince 2000
from 82.8% in 2000
US average: 89.6%
Graduate degree
12.0%
+5.6 ptssince 2000
from 6.5% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
20.2 min
+62%since 2000
from 12.4 min in 2000
US average: 26.5
Drive alone to work
73.4%
−3.6 ptssince 2009
from 77.0% in 2009
US average: 68.9%
Carpooled to work
8.3%
−1.8 ptssince 2009
from 10.1% in 2009
US average: 8.5%
Public transit
0.6%
Unchangedsince 2009
from 0.6% in 2009
US average: 3.2%
Worked from home
14.7%
+8.7 ptssince 2009
from 6.0% in 2009
US average: 15.0%
Walked to work
2.8%
+0.1 ptssince 2009
from 2.7% in 2009
US average: 2.4%
Biked to work
0.0%
−2.2 ptssince 2009
from 2.2% in 2009
US average: 0.4%
No vehicle available
2.6%
−1.6 ptssince 2009
from 4.2% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
4.3%
−4.7 ptssince 2011
from 9.0% in 2011
US average: 5.2%
Labor force participation
63.7%
−2.3 ptssince 2011
from 66.0% in 2011
US average: 63.5%
Self-employed
14.1%
+2.6 ptssince 2009
from 11.5% in 2009
US average: 13.1%
Management & professional
34.6%
−21.6 ptssince 2009
from 56.2% in 2009
US average: 42.5%
Section 08

People & community

Male
51.3%
+1.6 ptssince 2009
from 49.7% in 2009
Female
48.7%
−1.6 ptssince 2009
from 50.3% in 2009
Foreign born
14.9%
+2.4 ptssince 2009
from 12.5% in 2009
US average: 14.1%
Veterans
8.5%
−42.1 ptssince 2009
from 50.6% in 2009
US average: 6.2%
With a disability
20.1%
+6.1 ptssince 2012
from 14.0% in 2012
US average: 13.3%
Uninsured
10.0%
−70.4 ptssince 2013
from 80.4% in 2013
US average: 8.4%
Broadband at home
94.3%
+11.0 ptssince 2017
from 83.3% in 2017
US average: 91.0%
English only at home
71.5%
−5.7 ptssince 2016
from 77.2% in 2016
US average: 77.7%
Spanish at home
25.1%
+9.7 ptssince 2016
from 15.4% in 2016
US average: 13.6%
Drill deeper

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Compare Grover Beach to nearby cities

GROVER BEACH VS
Arroyo Grande
Income$102,553+19%
Home value$814,200+12%
Population18,123+45%
SEE FULL COMPARISON →
GROVER BEACH VS
Nipomo
Income$110,022+27%
Home value$723,700−1%
Population17,516+41%
SEE FULL COMPARISON →
GROVER BEACH VS
San Luis Obispo
Income$73,685−15%
Home value$935,100+29%
Population50,636+307%
SEE FULL COMPARISON →
GROVER BEACH VS
Guadalupe
Income$66,930−23%
Home value$495,600−32%
Population8,846−29%
SEE FULL COMPARISON →
Frequently asked

How many people live in Grover Beach, California?

Grover Beach, California has about 12,604 residents according to the 2024 American Community Survey.

What is the median household income in Grover Beach, California?

The typical household in Grover Beach, California earns about $86,458 a year. Half of households make more than that, and half make less.

Is Grover Beach, California expensive?

In Grover Beach, California, the median home is worth about $727,500, and the typical rent is about $2,061 a month.

How educated are people in Grover Beach, California?

About 28.7% of adults age 25 and over in Grover Beach, California hold a bachelor's degree or higher.

What is the poverty rate in Grover Beach, California?

About 11.8% of people in Grover Beach, California live below the federal poverty line.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →