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CITY · 2020 ACS

Capitola

California · 9,938 residents · 1.59 sq mi
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The short version

Capitola is home to 9,938 people in California. The typical home is worth $712,000, having more than doubled since 2000. The median age is 46.8, about 8 years above the US median. 48% of homes are owner-occupied. Renters pay $1,932 a month at the median. About 40% of adults have finished a four-year degree.

At a glance
Wealthier
above the US median
US median: $66,278
Older
median age 46.8
US median: 38.8
More educated
40% hold a bachelor's degree
US average: 33%
Less affordable
home values up 44%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

9,938
−1%since 2000
from 10,033 in 2000
1990 – 2025
46.8
+22%since 2000
from 38.4 in 2000
US average: 38.8
Land area
1.59 sq mi
Population, 19902024
10K10K10K10K10K19902000201020202024Capitola
202410K
1990201020202024
Age distribution, 2020
Under 53.7%(366)
US avg: 5.6%
5 to 93.9%(386)
US avg: 6.1%
10 to 144.4%(440)
US avg: 6.5%
15 to 194.5%(452)
US avg: 6.6%
20 to 244.9%(491)
US avg: 6.7%
25 to 3413%(1,289)
US avg: 13.5%
35 to 4413.6%(1,352)
US avg: 12.7%
45 to 5412.8%(1,269)
US avg: 12.3%
55 to 6415.3%(1,517)
US avg: 13.1%
65 to 7414.9%(1,477)
US avg: 10%
75 to 846.2%(619)
US avg: 4.9%
85 and over2.8%(280)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

$81,617
+18%inflation adjusted, since 2000
from $46,048 in 2000
US average: $66,278
1990 – 2024
$48,060
+74%since 2000
from $27,609 in 2000
US average: $35,364
Households earning $100K+
54.6%
+19.3 ptssince 2009
from 35.3% in 2009
US average: 43.9%
13.0%
+6.0 ptssince 2000
from 7.0% in 2000
US average: 12.8%
Workforce by industry, 2020
Information13.8%
US avg: 11.1%
Retail trade11.9%
US avg: 10%
Other services6.6%
US avg: 6.6%
Wholesale trade5%
US avg: 6.7%
Public administration2.3%
US avg: 4.7%
Finance & insurance2.1%
US avg: 5.5%
Professional, scientific, technical2.1%
US avg: 4.7%
Transportation & warehousing1.9%
US avg: 2.5%
Arts, entertainment, food1.5%
US avg: 2%
Agriculture, forestry, fishing0.3%
US avg: 1.7%
Construction0.3%
US avg: 1.2%
Manufacturing0%
US avg: 0.5%
Education & health services0%
US avg: 0.8%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

$712,000
+44%inflation adjusted, since 2000
from $330,000 in 2000
US average: $265,253
1990 – 2024
$1,932
+32%inflation adjusted, since 2000
from $973 in 2000
US average: $1,124
48.1%
+1.3 ptssince 2000
from 46.8% in 2000
51.9% rent
2.12 people
+5%since 2009
from 2.02 people in 2009
US average: 2.61
8.7
−22%since 2009
from 11.2 in 2009
2009 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Section 04

Race & ethnicity

2000
White, non-Hispanic78.4%(7,870)
Black1.1%(109)
Hispanic / Latino12.6%(1,267)
Asian3.9%(387)
Other0%
2020
White, non-Hispanic65%(6,455)
Black1%(103)
Hispanic / Latino22.4%(2,227)
Asian4.8%(477)
Other3.7%(364)

No data for the years selected.

Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican16.5%(1,663)
Salvadoran2.2%(218)
Panamanian0.9%(92)
Colombian0.9%(88)
Spaniard0.7%(68)
Cuban0.2%(18)
Chilean0%(3)
Asian origin
Filipino1.8%(177)
Japanese1.1%(109)
Chinese0.5%(52)
Thai0.4%(44)
Asian Indian0.4%(40)
Pacific Islander origin
Ancestry
German13.9%(1,406)
Irish12.3%(1,244)
English10.4%(1,046)
Italian9.4%(945)
Polish6.2%(626)
French2.7%(273)
American2.5%(257)
Norwegian2.1%(213)
British2.1%(210)
Portuguese2%(206)
Swedish2%(197)
Czech1.7%(172)
+ 19 more ancestry groups with data
Slovak1.4%(142)
Welsh1.3%(128)
Scotch-Irish1.3%(127)
Dutch1.1%(112)
Scottish1%(102)
Greek0.9%(93)
Russian0.8%(81)
Austrian0.7%(69)
Danish0.6%(61)
Finnish0.6%(59)
Hungarian0.3%(26)
Romanian0.2%(19)
Croatian0.2%(16)
Ukrainian0.2%(16)
Armenian0.1%(14)
Canadian0.1%(10)
Lebanese0.1%(7)
Section 05

Education

39.6%
+4.9 ptssince 2000
from 34.6% in 2000
US average: 32.9%
High school or higher
93.0%
+1.7 ptssince 2000
from 91.3% in 2000
US average: 88.5%
13.5%
+1.2 ptssince 2000
from 12.3% in 2000
US average: 12.7%
Section 06

Commute & transportation

22.9 min
+4%since 2000
from 22.0 min in 2000
US average: 26.9
66.0%
−8.4 ptssince 2009
from 74.4% in 2009
US average: 75.1%
3.0%
−4.7 ptssince 2009
from 7.8% in 2009
US average: 8.4%
Section 07

Work & employment

1.6%
−8.0 ptssince 2011
from 9.6% in 2011
US average: 5.4%
66.9%
+0.8 ptssince 2011
from 66.1% in 2011
US average: 63.4%
Women 20-64 in the labor force
81.5%
US average: 73.3%
45.7%
+2.9 ptssince 2009
from 42.8% in 2009
US average: 39.3%
Section 08

People & community

45.2%
−2.4 ptssince 2009
from 47.6% in 2009
54.8%
+2.4 ptssince 2009
from 52.4% in 2009
13.1%
+2.6 ptssince 2009
from 10.5% in 2009
US average: 13.5%
4.8%
−14.6 ptssince 2013
from 19.4% in 2013
US average: 8.8%
Computer in household
95.3%
US average: 91.9%
86.9%
US average: 86.2%
Marital status (2024)
Men 15+
Never married42.3%(1,828)
Married39.6%(1,714)
Widowed1.3%(56)
Divorced16.8%(728)
Women 15+
Never married30.5%(1,265)
Married38.5%(1,597)
Widowed8.9%(369)
Divorced22.1%(917)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

4.8%
−14.6 ptssince 2013
from 19.4% in 2013
US average: 8.8%
53.6%
US average: 55.4%
Direct-purchase
20.7%
US average: 13.7%
22.4%
US average: 17.6%
19.1%
US average: 20.0%
VA health care
0.6%
US average: 2.3%
Any private
72.2%
US average: 68.1%
Any public
37.7%
US average: 35.2%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2020
Gulf War (2001 or later)19.1%(67)
US avg: 20.6%
Gulf War (1990s)23.1%(81)
US avg: 21.4%
Vietnam era34.9%(122)
US avg: 35.2%
Korean War0.9%(3)
US avg: 7.6%
World War II0%(0)
US avg: 2.9%

Share of the 350 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
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Frequently asked

How many people live in Capitola, California?

Capitola, California has about 9,938 residents according to the 2020 American Community Survey.

What is the median household income in Capitola, California?

The typical household in Capitola, California earns about $81,617 a year. Half of households make more than that, and half make less.

Is Capitola, California expensive?

In Capitola, California, the median home is worth about $712,000, and the typical rent is about $1,932 a month.

How educated are people in Capitola, California?

About 39.6% of adults age 25 and over in Capitola, California hold a bachelor's degree or higher.

What is the poverty rate in Capitola, California?

About 13.0% of people in Capitola, California live below the federal poverty line.

Has Capitola, California grown since 1990?

Yes, Capitola, California has shrunk since 1990. The population has lost about 233 residents, a change of about -2 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →