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CITY · 2010 ACS

Capitola

California · 9,918 residents · 1.594 sq mi
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The short version

Capitola has roughly average household income, with a median household income of $52,389. Population has held roughly steady since 2000. Median home value has risen by half since 2000, reaching $531,900.

At a glance
Average income
near the US median
US median: $52,703
Older
median age 41.9
US median: 37.2
More educated
37% hold a bachelor's degree
US average: 28%
Less affordable
home values up 27%, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
9,918
−1%since 2000
from 10,033 in 2000
1990 – 2025
Population density
6,222 / sq mi
−1%since 2000
from 6,294 / sq mi in 2000
US average: 261
Median age
41.9
+9%since 2000
from 38.4 in 2000
US average: 37.2
Population, 1990 – 2024
10K10K10K10K10K1990201020202024Capitola
202410K
1990201020202024
Section 02

Income & economy

Median household income
$52,389
−10%inflation adjusted, since 2000
from $46,048 in 2000
US average: $52,703
1990 – 2024
Per capita income
$33,698
+22%since 2000
from $27,609 in 2000
US average: $27,286
Households earning $100K+
35.7%
+0.4 ptssince 2009
from 35.3% in 2009
US average: 33.3%
Poverty rate
9.4%
+2.4 ptssince 2000
from 7.0% in 2000
US average: 13.8%
Income inequality (Gini)
0.438
US average: 0.461
Workforce by industry, 2010
Information13.2%
US avg: 11.5%
Retail trade11.1%
US avg: 10.9%
Other services6.6%
US avg: 7%
Wholesale trade5.6%
US avg: 7.2%
Arts, entertainment, food4.2%
US avg: 2.4%
Public administration3.8%
US avg: 4.9%
Transportation & warehousing2.5%
US avg: 3.1%
Finance & insurance1.2%
US avg: 5.1%
Professional, scientific, technical1%
US avg: 4.2%
Agriculture, forestry, fishing0.9%
US avg: 1.9%
Construction0.7%
US avg: 1.4%
Manufacturing0.2%
US avg: 0.5%
Education & health services0.2%
US avg: 0.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$531,900
+27%inflation adjusted, since 2000
from $330,000 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$1,372
+11%inflation adjusted, since 2000
from $973 in 2000
US average: $853
Owner-occupied
32.2%
−14.6 ptssince 2000
from 46.8% in 2000
53.5% rent
Vacancy rate
16.6%
+3.2 ptssince 2009
from 13.4% in 2009
US average: 12.1%
Owner cost-burdened
49.6%
+0.8 ptssince 2009
from 48.8% in 2009
US average: 30.9%
Renter cost-burdened
47.2%
−4.2 ptssince 2009
from 51.4% in 2009
US average: 46.8%
Afford Score
10.2
+42%since 2000
from 7.2 in 2000
1990 – 2024
RELATED:See current rent listings in Capitola on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic78.4%(7,870)
Black1.1%(109)
Hispanic / Latino12.6%(1,267)
Asian3.9%(387)
Other0%
Diversity Score39.2%(3,932)
2010
White, non-Hispanic71.3%(7,075)
Black1.1%(109)
Hispanic / Latino19.7%(1,957)
Asian4.1%(407)
Other3.7%(365)
Diversity Score56.1%(5,560)
Diversity Score
56
+43%since 2000
from 39 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
37.0%
+2.4 ptssince 2000
from 34.6% in 2000
US average: 27.9%
High school or higher
92.4%
+1.1 ptssince 2000
from 91.3% in 2000
US average: 84.9%
Graduate degree
14.0%
+1.7 ptssince 2000
from 12.3% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
26.0 min
+18%since 2000
from 22.0 min in 2000
US average: 25.2
Drive alone to work
72.7%
−1.7 ptssince 2009
from 74.4% in 2009
US average: 76.2%
Carpooled to work
9.5%
−1.0 ptssince 2009
from 10.5% in 2009
US average: 10.4%
Public transit
3.2%
+0.5 ptssince 2009
from 2.7% in 2009
US average: 4.7%
Worked from home
5.9%
−1.5 ptssince 2009
from 7.4% in 2009
US average: 4.1%
Walked to work
3.9%
+1.8 ptssince 2009
from 2.1% in 2009
US average: 2.8%
Biked to work
4.7%
+2.3 ptssince 2009
from 2.4% in 2009
US average: 0.5%
No vehicle available
9.1%
+1.4 ptssince 2009
from 7.8% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
13.1%
−4.6 ptssince 2009
from 17.7% in 2009
US average: 12.9%
Management & professional
43.0%
−27.6 ptssince 2009
from 70.5% in 2009
US average: 35.2%
Section 08

People & community

Male
46.7%
−0.9 ptssince 2009
from 47.6% in 2009
Female
53.3%
+0.9 ptssince 2009
from 52.4% in 2009
Foreign born
10.6%
+0.1 ptssince 2009
from 10.5% in 2009
US average: 12.8%
Veterans
9.6%
−35.5 ptssince 2009
from 45.1% in 2009
US average: 9.9%
Drill deeper

Places similar to Capitola

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Pop 8,902
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Pop 9,025
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Pop 8,258
McGregor
Pop 8,490
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Head to head

Compare Capitola to nearby cities

CAPITOLA VS
Soquel
Income$118,777+127%
Home value$957,300+80%
Population10,679+14%
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CAPITOLA VS
Live Oak
Income$103,674+98%
Home value$1,015,200+91%
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CAPITOLA VS
Rio del Mar
Income$159,929+205%
Home value$1,338,100+152%
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CAPITOLA VS
Santa Cruz
Income$115,475+120%
Home value$1,209,000+127%
Population61,797+562%
SEE FULL COMPARISON →
Frequently asked

How many people live in Capitola, California?

Capitola, California has about 9,918 residents according to the 2010 American Community Survey.

What is the median household income in Capitola, California?

The typical household in Capitola, California earns about $52,389 a year. Half of households make more than that, and half make less.

Is Capitola, California expensive?

In Capitola, California, the median home is worth about $531,900, and the typical rent is about $1,372 a month.

How educated are people in Capitola, California?

About 37.0% of adults age 25 and over in Capitola, California hold a bachelor's degree or higher.

What is the poverty rate in Capitola, California?

About 9.4% of people in Capitola, California live below the federal poverty line.

Has Capitola, California grown since 1990?

Yes, Capitola, California has shrunk since 1990. The population has lost about 253 residents, a change of about -2 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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