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MICROPOLITAN AREA · 2020 ACS

Marshalltown Micro

Marshalltown, IA · 1 counties · 40,105 residents · 572.503 sq mi
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The short version

Marshalltown has lower-than-average household income, with a median household income of $58,735. Population has held roughly steady since 2000. 21% of adults hold a bachelor's degree or higher, below the national rate of 33%. Median home value is $104,400.

At a glance
Lower income
below the US median
US median: $66,278
Mid-age
median age 39.2
US median: 38.8
Less educated
21% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
40,105
+2%since 2000
from 39,311 in 2000
1990 – 2025
Population density
70 / sq mi
+2%since 2000
from 69 / sq mi in 2000
US average: 280
Median age
39.2
+2%since 2000
from 38.6 in 2000
US average: 38.8
Population, 1990 – 2024
38K39K40K40K41K1990201020202024Marshalltown
202440K
1990201020202024
Section 02

Income & economy

Median household income
$58,735
+2%inflation adjusted, since 2000
from $38,268 in 2000
US average: $66,278
1990 – 2024
Per capita income
$28,152
+47%since 2000
from $19,176 in 2000
US average: $35,364
Households earning $100K+
37.0%
+15.1 ptssince 2009
from 21.9% in 2009
US average: 43.9%
Poverty rate
11.6%
+1.4 ptssince 2000
from 10.2% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade24.4%
US avg: 10%
Information13%
US avg: 11.1%
Wholesale trade6.7%
US avg: 6.7%
Agriculture, forestry, fishing4%
US avg: 1.7%
Other services3.9%
US avg: 6.6%
Finance & insurance3.6%
US avg: 5.5%
Construction3.4%
US avg: 1.2%
Professional, scientific, technical2.8%
US avg: 4.7%
Public administration2.8%
US avg: 4.7%
Transportation & warehousing2.4%
US avg: 2.5%
Arts, entertainment, food1%
US avg: 2%
Education & health services0.8%
US avg: 0.8%
Manufacturing0.6%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$104,400
−2%inflation adjusted, since 2000
from $70,900 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$725
+5%inflation adjusted, since 2000
from $458 in 2000
US average: $1,124
Owner-occupied
72.3%
−1.4 ptssince 2000
from 73.7% in 2000
27.7% rent
Afford Score
1.8
−4%since 2000
from 1.9 in 2000
1990 – 2024
RELATED:See current rent listings in Marshalltown on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic88.1%(34,640)
Black0.9%(348)
Hispanic / Latino9%(3,523)
Asian0.8%(307)
Other0%
Diversity Score24.4%(9,597)
Segregation Score0%
2020
White, non-Hispanic68.4%(27,438)
Black2%(785)
Hispanic / Latino22.8%(9,140)
Asian3.8%(1,514)
Other3%(1,205)
Diversity Score59.6%(23,897)
Segregation Score37%(14,822)
Diversity Score
60
+144%since 2000
from 24 in 2000
1990 – 2024
Segregation Score
37
Section 05

Education

Bachelor's degree or higher
20.8%
+3.8 ptssince 2000
from 17.0% in 2000
US average: 32.9%
High school or higher
85.2%
+2.9 ptssince 2000
from 82.3% in 2000
US average: 88.5%
Graduate degree
6.3%
+1.8 ptssince 2000
from 4.5% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
18.3 min
+45%since 2000
from 12.6 min in 2000
US average: 26.9
Drive alone to work
78.1%
−0.8 ptssince 2009
from 78.8% in 2009
US average: 75.1%
No vehicle available
6.8%
+0.8 ptssince 2009
from 6.0% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
5.2%
−1.9 ptssince 2011
from 7.1% in 2011
US average: 5.4%
Labor force participation
64.3%
+0.2 ptssince 2011
from 64.2% in 2011
US average: 63.4%
Management & professional
29.7%
−29.5 ptssince 2009
from 59.2% in 2009
US average: 39.3%
Section 08

People & community

Male
50.0%
+0.4 ptssince 2009
from 49.6% in 2009
Female
50.0%
−0.4 ptssince 2009
from 50.4% in 2009
Foreign born
12.7%
+4.5 ptssince 2009
from 8.3% in 2009
US average: 13.5%
Uninsured
5.5%
−85.3 ptssince 2013
from 90.8% in 2013
US average: 8.8%
In this metro

Principal cities

MarshalltownCENTRAL27,536
What's inside

1 component county

Marshall CountyCENTRAL39,890
Drill deeper

Metros similar to Marshalltown

Austin
Pop 40,971
Bonham
Pop 39,265
Defiance
Pop 38,292
Astoria
Pop 40,926
Places similar to Marshalltown
Head to head

Compare Marshalltown side by side

MARSHALLTOWN VS
Austin
Income$73,074+24%
Home value$185,200+77%
Population40,971+3%
SEE FULL COMPARISON →
MARSHALLTOWN VS
Bonham
Income$72,295+23%
Home value$233,700+124%
Population39,265−2%
SEE FULL COMPARISON →
MARSHALLTOWN VS
Defiance
Income$73,064+24%
Home value$163,200+56%
Population38,292−4%
SEE FULL COMPARISON →
MARSHALLTOWN VS
Astoria
Income$71,822+22%
Home value$468,300+349%
Population40,926+3%
SEE FULL COMPARISON →
Frequently asked

How many people live in Marshalltown, IA?

Marshalltown, IA has about 40,105 residents according to the 2020 American Community Survey.

What is the median household income in Marshalltown, IA?

The typical household in Marshalltown, IA earns about $58,735 a year. Half of households make more than that, and half make less.

Is Marshalltown, IA expensive?

In Marshalltown, IA, the median home is worth about $104,400, and the typical rent is about $725 a month.

How educated are people in Marshalltown, IA?

About 20.8% of adults age 25 and over in Marshalltown, IA hold a bachelor's degree or higher.

What is the poverty rate in Marshalltown, IA?

About 11.6% of people in Marshalltown, IA live below the federal poverty line.

Has Marshalltown, IA grown since 1990?

Yes, Marshalltown, IA has grown since 1990. The population has added about 1,829 residents, a change of about 5 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · METRO ROLLUP OF COMPONENT COUNTIES · UPDATED 2024

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