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COUNTY · 2020 ACS

Price County

Wisconsin · 14,054 residents · 1,254.057 sq mi
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The short version

Price County has lower-than-average household income, with a median household income of $49,749. Population has declined 11% since 2000. 17% of adults hold a bachelor's degree or higher, below the national rate of 33%. Median home value has risen by half since 2000, reaching $119,800. With a median age of 52.8, the population is older than the US median of 38.8.

At a glance
Lower income
below the US median
US median: $66,278
Older
median age 52.8
US median: 38.8
Less educated
17% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
14,054
−11%since 2000
from 15,822 in 2000
1990 – 2025
Population density
11 / sq mi
−11%since 2000
from 13 / sq mi in 2000
US average: 280
Median age
52.8
+27%since 2000
from 41.7 in 2000
US average: 38.8
Population, 1990 – 2024
13K14K15K15K16K1990201020202024Price County
202414K
1990201020202024
Section 02

Income & economy

Median household income
$49,749
−6%inflation adjusted, since 2000
from $35,249 in 2000
US average: $66,278
1990 – 2024
Per capita income
$29,812
+67%since 2000
from $17,837 in 2000
US average: $35,364
Households earning $100K+
26.8%
+7.7 ptssince 2009
from 19.1% in 2009
US average: 43.9%
Poverty rate
13.0%
+4.1 ptssince 2000
from 8.9% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade29.9%
US avg: 10%
Information9.8%
US avg: 11.1%
Wholesale trade7%
US avg: 6.7%
Agriculture, forestry, fishing6.2%
US avg: 1.7%
Construction5.8%
US avg: 1.2%
Finance & insurance4.4%
US avg: 5.5%
Other services4.4%
US avg: 6.6%
Professional, scientific, technical3.2%
US avg: 4.7%
Public administration3.2%
US avg: 4.7%
Transportation & warehousing1.9%
US avg: 2.5%
Education & health services1.1%
US avg: 0.8%
Arts, entertainment, food0.9%
US avg: 2%
Manufacturing0.4%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$119,800
+10%inflation adjusted, since 2000
from $72,500 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$711
+17%inflation adjusted, since 2000
from $404 in 2000
US average: $1,124
Owner-occupied
79.6%
−1.1 ptssince 2000
from 80.7% in 2000
20.4% rent
Afford Score
2.4
+17%since 2000
from 2.1 in 2000
1990 – 2024
RELATED:See current rent listings in Price County on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic97.7%(15,462)
Black0.1%(16)
Hispanic / Latino0.7%(116)
Asian0.3%(47)
Other0%
Diversity Score2.8%(449)
Segregation Score0%
2020
White, non-Hispanic93.6%(13,157)
Black0.2%(31)
Hispanic / Latino1.3%(180)
Asian0.5%(67)
Other3.1%(432)
Diversity Score12.3%(1,731)
Segregation Score24.6%(3,453)
Diversity Score
12
+334%since 2000
from 3 in 2000
1990 – 2024
Segregation Score
25
Section 05

Education

Bachelor's degree or higher
16.9%
+3.9 ptssince 2000
from 13.0% in 2000
US average: 32.9%
High school or higher
92.0%
+9.6 ptssince 2000
from 82.4% in 2000
US average: 88.5%
Graduate degree
4.5%
+1.2 ptssince 2000
from 3.3% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
20.9 min
+52%since 2000
from 13.8 min in 2000
US average: 26.9
Drive alone to work
81.7%
+6.2 ptssince 2009
from 75.4% in 2009
US average: 75.1%
No vehicle available
5.1%
+0.7 ptssince 2009
from 4.4% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
1.8%
−5.2 ptssince 2011
from 7.0% in 2011
US average: 5.4%
Labor force participation
57.0%
−6.8 ptssince 2011
from 63.8% in 2011
US average: 63.4%
Management & professional
27.9%
−30.4 ptssince 2009
from 58.3% in 2009
US average: 39.3%
Section 08

People & community

Male
51.5%
+0.3 ptssince 2009
from 51.2% in 2009
Female
48.5%
−0.3 ptssince 2009
from 48.8% in 2009
Foreign born
1.9%
+0.8 ptssince 2009
from 1.0% in 2009
US average: 13.5%
Uninsured
5.5%
−87.3 ptssince 2013
from 92.8% in 2013
US average: 8.8%
Drill deeper

Places similar to Price County

Washington County
Pop 14,822
Charlton County
Pop 13,121
Clay County
Pop 12,793
Towns County
Pop 13,285
Places similar to Price County
Head to head

Compare Price County to nearby counties

PRICE COUNTY VS
Taylor County
Income$69,350+39%
Home value$197,100+65%
Population20,118+44%
SEE FULL COMPARISON →
PRICE COUNTY VS
Lincoln County
Income$68,164+37%
Home value$192,700+61%
Population28,403+103%
SEE FULL COMPARISON →
PRICE COUNTY VS
Oneida County
Income$69,371+39%
Home value$238,400+99%
Population38,131+173%
SEE FULL COMPARISON →
PRICE COUNTY VS
Sawyer County
Income$60,801+22%
Home value$236,200+97%
Population18,846+35%
SEE FULL COMPARISON →
Frequently asked

How many people live in Price County, Wisconsin?

Price County, Wisconsin has about 14,054 residents according to the 2020 American Community Survey.

What is the median household income in Price County, Wisconsin?

The typical household in Price County, Wisconsin earns about $49,749 a year. Half of households make more than that, and half make less.

Is Price County, Wisconsin expensive?

In Price County, Wisconsin, the median home is worth about $119,800, and the typical rent is about $711 a month.

How educated are people in Price County, Wisconsin?

About 16.9% of adults age 25 and over in Price County, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Price County, Wisconsin?

About 13.0% of people in Price County, Wisconsin live below the federal poverty line.

Has Price County, Wisconsin grown since 1990?

Yes, Price County, Wisconsin has shrunk since 1990. The population has lost about 1,546 residents, a change of about -10 percent over that period.

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Explore from here

6 census tracts
Census Tract 9707Census Tract 9701Census Tract 9702Census Tract 9706Census Tract 9705Census Tract 9704
8 ZIP codes
ZIP 54555ZIP 54552ZIP 54459ZIP 54556ZIP 54524ZIP 54515ZIP 54537ZIP 54513
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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

Price County, Wisconsin (2020): demographics, income & housing data · CensusEasy