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COUNTY

Custer County

South Dakota · 9,431 residents (2025 est.) · 1,557 sq mi
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The short version

Custer County is home to 8,892 people in South Dakota. The median age is 57.6, about 19 years above the US median. Owners hold 86% of the housing stock. That puts it in the top 4% of US counties for household income. There are 6 people per square mile. 3% of locals were born outside the United States.

At a glance
Average income
near the US median
US median: $82,259
Older
median age 57.6
US median: 38.9
Average education
32% hold a bachelor's degree
US average: 36%
Less affordable
home values up 149%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

8,892
+22%since 2000
from 7,275 in 2000
9,431 in 2025 (Census Bureau estimate)
1990 – 2025
6 / sq mi
+13%since 2009
from 5 / sq mi in 2009
US average: 281
57.6
+33%since 2000
from 43.2 in 2000
US average: 38.9
Land area
1,557 sq mi
Population, 19902024
6K7K8K8K9K19902000201020202024Custer County
20249K
1990201020202024
Age distribution, 2024
Under 53.6%(324)
US avg: 5.6%
5 to 93.7%(325)
US avg: 6%
10 to 143.6%(322)
US avg: 6.4%
15 to 193.1%(275)
US avg: 6.6%
20 to 243.6%(323)
US avg: 6.5%
25 to 347.3%(651)
US avg: 13.7%
35 to 4410.8%(962)
US avg: 13.2%
45 to 5411.6%(1,031)
US avg: 12.2%
55 to 6418.9%(1,682)
US avg: 12.7%
65 to 7422%(1,958)
US avg: 10.2%
75 to 849.7%(863)
US avg: 5.1%
85 and over2%(176)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

$84,112
+27%inflation adjusted, since 2000
from $36,303 in 2000
US average: $82,259
1990 – 2024
$52,898
+195%since 2000
from $17,945 in 2000
US average: $44,673
Households earning $100K+
56.1%
+32.9 ptssince 2009
from 23.2% in 2009
US average: 53.3%
9.0%
−0.5 ptssince 2000
from 9.4% in 2000
US average: 12.5%
0.471
+21%since 2010
from 0.389 in 2010
US average: 0.476
Workforce by industry, 2024
Agriculture, forestry, fishing12.6%
US avg: 1.6%
Construction9.8%
US avg: 1.2%
Wholesale trade7.4%
US avg: 6.9%
Information6.8%
US avg: 10.8%
Finance & insurance6%
US avg: 5.9%
Other services5%
US avg: 6.7%
Professional, scientific, technical4.1%
US avg: 5.1%
Retail trade3.7%
US avg: 9.9%
Manufacturing2.9%
US avg: 0.4%
Transportation & warehousing1.9%
US avg: 2.2%
Education & health services1.9%
US avg: 0.9%
Arts, entertainment, food1.7%
US avg: 1.9%
Public administration0.9%
US avg: 4.8%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

$372,100
+149%inflation adjusted, since 2000
from $81,900 in 2000
US average: $376,019
1990 – 2024
$1,112
+75%inflation adjusted, since 2000
from $349 in 2000
US average: $1,442
85.6%
+8.5 ptssince 2000
from 77.0% in 2000
14.4% rent
15.9%
−1.7 ptssince 2009
from 17.6% in 2009
US average: 10.0%
1.95 people
−7%since 2009
from 2.09 people in 2009
US average: 2.54
33.3%
+10.1 ptssince 2009
from 23.2% in 2009
US average: 22.9%
19.5%
−6.0 ptssince 2009
from 25.4% in 2009
US average: 47.4%
4.4
+30%since 2009
from 3.4 in 2009
2009 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
69
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
Section 04

Race & ethnicity

2000
White, non-Hispanic93.4%(6,794)
Black0.2%(17)
Hispanic / Latino1.5%(110)
Asian0.2%(13)
Other0%
2024
White, non-Hispanic87.7%(7,801)
Black0.3%(29)
Hispanic / Latino3.1%(274)
Asian0.4%(39)
Other8.4%(749)
28
+52%since 2009
from 18 in 2009
2009 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
9
−16%since 2020
from 10 in 2020
Our index, 0 to 100. Higher means White and non-White residents are more separated across neighborhoods.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican2.1%(188)
Spaniard0.2%(20)
Argentine0.2%(16)
Puerto Rican0.1%(12)
Salvadoran0.1%(5)
Asian origin
Filipino0.2%(20)
Korean0.1%(10)
Chinese0.1%(5)
Ancestry
German31.7%(2,821)
Irish16.8%(1,498)
English10.1%(900)
Norwegian6.6%(591)
American5.3%(470)
Scottish3.6%(320)
Swedish3.2%(283)
Italian3.1%(276)
Czech2.6%(232)
French2.5%(223)
Russian2%(179)
Danish2%(177)
+ 22 more ancestry groups with data
Polish1.5%(132)
Ukrainian1.4%(121)
Swiss1.3%(116)
Finnish1.2%(111)
Dutch1%(91)
Welsh0.6%(52)
Scotch-Irish0.6%(49)
British0.5%(46)
Hungarian0.5%(43)
Canadian0.4%(33)
Slovak0.3%(27)
Lithuanian0.3%(25)
Portuguese0.3%(25)
Romanian0.3%(24)
Austrian0.3%(23)
Arab0.1%(11)
Egyptian0.1%(11)
Jamaican0.1%(9)
Belgian0%(1)
Section 05

Education

31.6%
+7.2 ptssince 2000
from 24.4% in 2000
US average: 35.6%
High school or higher
94.7%
+5.9 ptssince 2000
from 88.9% in 2000
US average: 89.6%
12.6%
+5.6 ptssince 2000
from 7.0% in 2000
US average: 14.0%
Section 06

Commute & transportation

29.5 min
+75%since 2000
from 16.9 min in 2000
US average: 26.5
74.0%
−0.1 ptssince 2009
from 74.1% in 2009
US average: 68.9%
9.2%
−2.8 ptssince 2009
from 12.0% in 2009
US average: 8.5%
0.0%
−0.1 ptssince 2009
from 0.2% in 2009
US average: 3.2%
12.0%
+3.2 ptssince 2009
from 8.8% in 2009
US average: 15.0%
2.8%
−0.3 ptssince 2009
from 3.1% in 2009
US average: 2.4%
0.6%
+0.6 ptssince 2009
from 0.0% in 2009
US average: 0.4%
0.7%
−0.7 ptssince 2009
from 1.4% in 2009
US average: 8.3%
Section 07

Work & employment

2.3%
−0.4 ptssince 2011
from 2.6% in 2011
US average: 5.2%
55.2%
−3.5 ptssince 2011
from 58.7% in 2011
US average: 63.5%
Women 20-64 in the labor force
73.5%
+5.3 ptssince 2020
from 68.2% in 2020
US average: 74.6%
10.4%
−11.0 ptssince 2009
from 21.4% in 2009
US average: 13.1%
39.3%
−5.3 ptssince 2009
from 44.6% in 2009
US average: 42.5%
Section 08

People & community

49.2%
−4.3 ptssince 2009
from 53.5% in 2009
50.8%
+4.3 ptssince 2009
from 46.5% in 2009
2.7%
+1.8 ptssince 2009
from 0.9% in 2009
US average: 14.1%
13.0%
−6.3 ptssince 2009
from 19.3% in 2009
US average: 6.2%
18.9%
+5.7 ptssince 2012
from 13.2% in 2012
US average: 13.3%
10.8%
+1.5 ptssince 2013
from 9.3% in 2013
US average: 8.4%
87.8%
+13.6 ptssince 2017
from 74.2% in 2017
US average: 91.0%
Computer in household
93.6%
+4.7 ptssince 2020
from 88.9% in 2020
US average: 95.5%
92.2%
+3.0 ptssince 2020
from 89.2% in 2020
US average: 87.7%
94.4%
−0.7 ptssince 2016
from 95.1% in 2016
US average: 77.7%
1.6%
−1.1 ptssince 2016
from 2.6% in 2016
US average: 13.6%
Marital status
Men 15+
Never married14%(549)
Married70.6%(2,768)
Widowed5.6%(219)
Divorced9.7%(382)
Women 15+
Never married11.2%(449)
Married70.9%(2,838)
Widowed10.6%(425)
Divorced7.3%(291)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

10.8%
+1.5 ptssince 2013
from 9.3% in 2013
US average: 8.4%
48.7%
−5.4 ptssince 2020
from 54.1% in 2020
US average: 54.8%
Direct-purchase
22.7%
−1.1 ptssince 2020
from 23.8% in 2020
US average: 13.8%
35.5%
+3.8 ptssince 2020
from 31.7% in 2020
US average: 18.4%
9.6%
−1.1 ptssince 2020
from 10.7% in 2020
US average: 20.9%
VA health care
8.2%
−0.6 ptssince 2020
from 8.8% in 2020
US average: 2.2%
Any private
72.4%
−2.4 ptssince 2020
from 74.8% in 2020
US average: 67.1%
Any public
42.4%
+0.8 ptssince 2020
from 41.6% in 2020
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)26.8%(267)
US avg: 26.4%
Gulf War (1990s)29.8%(297)
US avg: 24.3%
Vietnam era50.5%(502)
US avg: 33.1%
Korean War1.8%(18)
US avg: 4.5%
World War II0%(0)
US avg: 1%

Share of the 995 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
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Frequently asked

How many people live in Custer County, South Dakota?

Custer County, South Dakota has about 8,892 residents according to the 2024 American Community Survey.

What is the median household income in Custer County, South Dakota?

The typical household in Custer County, South Dakota earns about $84,112 a year. Half of households make more than that, and half make less.

Is Custer County, South Dakota expensive?

In Custer County, South Dakota, the median home is worth about $372,100, and the typical rent is about $1,112 a month.

How educated are people in Custer County, South Dakota?

About 31.6% of adults age 25 and over in Custer County, South Dakota hold a bachelor's degree or higher.

What is the poverty rate in Custer County, South Dakota?

About 9.0% of people in Custer County, South Dakota live below the federal poverty line.

Has Custer County, South Dakota grown since 1990?

Yes, Custer County, South Dakota has grown since 1990. The population has added about 2,713 residents, a change of about 44 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →