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CITY · 2020 ACS

Wausau

Wisconsin · 39,994 residents · 19.2 sq mi
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The short version

Wausau is a city of 39,994 people in Wisconsin. Median home value sits at $121,100. The average commute runs 15 minutes. Households here earn about 25% less than in Wisconsin as a whole. 7% of locals were born outside the United States. Owners hold 57% of the housing stock.

At a glance
Lower income
below the US median
US median: $66,278
Mid-age
median age 38.1
US median: 38.8
Average education
28% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

39,994
+4%since 2000
from 38,426 in 2000
1990 – 2025
38.1
+4%since 2000
from 36.5 in 2000
US average: 38.8
Land area
19.2 sq mi
Population, 19902024
37K38K39K39K40K19902000201020202024Wausau
202440K
1990201020202024
Age distribution, 2020
Under 56%(2,408)
US avg: 5.6%
5 to 96%(2,404)
US avg: 6.1%
10 to 146.3%(2,527)
US avg: 6.5%
15 to 195.8%(2,304)
US avg: 6.6%
20 to 246.3%(2,539)
US avg: 6.7%
25 to 3415.3%(6,112)
US avg: 13.5%
35 to 4412.7%(5,062)
US avg: 12.7%
45 to 5410.7%(4,265)
US avg: 12.3%
55 to 6412.8%(5,130)
US avg: 13.1%
65 to 749.8%(3,919)
US avg: 10%
75 to 845.3%(2,117)
US avg: 4.9%
85 and over3%(1,207)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

$47,438
−14%inflation adjusted, since 2000
from $36,831 in 2000
US average: $66,278
1990 – 2024
$29,131
+44%since 2000
from $20,227 in 2000
US average: $35,364
Households earning $100K+
30.1%
+8.1 ptssince 2009
from 22.0% in 2009
US average: 43.9%
15.8%
+4.4 ptssince 2000
from 11.4% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade18.5%
US avg: 10%
Information14.5%
US avg: 11.1%
Other services8.1%
US avg: 6.6%
Public administration7.1%
US avg: 4.7%
Finance & insurance3.3%
US avg: 5.5%
Professional, scientific, technical3%
US avg: 4.7%
Transportation & warehousing2.9%
US avg: 2.5%
Wholesale trade2.6%
US avg: 6.7%
Arts, entertainment, food1.2%
US avg: 2%
Agriculture, forestry, fishing0.6%
US avg: 1.7%
Construction0.6%
US avg: 1.2%
Education & health services0.3%
US avg: 0.8%
Manufacturing0%
US avg: 0.5%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

$121,100
−5%inflation adjusted, since 2000
from $84,700 in 2000
US average: $265,253
1990 – 2024
$767
+8%inflation adjusted, since 2000
from $473 in 2000
US average: $1,124
56.6%
−5.2 ptssince 2000
from 61.7% in 2000
43.4% rent
2.18 people
−1%since 2009
from 2.21 people in 2009
US average: 2.61
2.6
−2%since 2009
from 2.6 in 2009
2009 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Section 04

Race & ethnicity

2000
White, non-Hispanic85.4%(32,802)
Black0.5%(205)
Hispanic / Latino1%(398)
Asian11.4%(4,373)
Other0%
2020
White, non-Hispanic77.2%(30,857)
Black1.6%(652)
Hispanic / Latino4.1%(1,650)
Asian11.8%(4,722)
Other4%(1,614)

No data for the years selected.

Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican3.1%(1,199)
Puerto Rican0.3%(114)
Spaniard0.2%(60)
Nicaraguan0.1%(24)
Cuban0%(4)
Asian origin
Hmong10.1%(3,919)
Asian Indian0.6%(237)
Vietnamese0.2%(86)
Laotian0.2%(63)
Filipino0.1%(50)
Chinese0.1%(40)
Cambodian0.1%(31)
Korean0.1%(23)
Pacific Islander origin
Samoan0%(6)
Ancestry
German43.4%(16,786)
Polish12.2%(4,716)
Irish7.9%(3,073)
English6.2%(2,385)
Norwegian5.1%(1,961)
French4.3%(1,648)
Swedish2.6%(1,006)
Italian2.4%(926)
Dutch1.6%(631)
Czech1.6%(628)
American1.6%(617)
+ 27 more ancestry groups with data
Scottish0.7%(279)
Russian0.6%(250)
Finnish0.6%(236)
Danish0.5%(198)
British0.4%(154)
Hungarian0.4%(148)
Austrian0.4%(144)
Belgian0.4%(139)
Swiss0.4%(138)
Scotch-Irish0.3%(114)
Welsh0.3%(114)
Latvian0.2%(85)
Greek0.2%(74)
Ukrainian0.2%(59)
Croatian0.1%(47)
Canadian0.1%(46)
Slovene0.1%(43)
Lithuanian0.1%(42)
Slovak0.1%(27)
Jamaican0%(17)
Romanian0%(13)
Section 05

Education

28.4%
+6.8 ptssince 2000
from 21.5% in 2000
US average: 32.9%
High school or higher
90.8%
+10.1 ptssince 2000
from 80.8% in 2000
US average: 88.5%
8.7%
+1.4 ptssince 2000
from 7.3% in 2000
US average: 12.7%
Section 06

Commute & transportation

15.2 min
+53%since 2000
from 9.9 min in 2000
US average: 26.9
77.4%
−3.4 ptssince 2009
from 80.9% in 2009
US average: 75.1%
9.8%
+0.1 ptssince 2009
from 9.7% in 2009
US average: 8.4%
Section 07

Work & employment

4.2%
−5.7 ptssince 2011
from 9.9% in 2011
US average: 5.4%
64.3%
−3.3 ptssince 2011
from 67.6% in 2011
US average: 63.4%
Women 20-64 in the labor force
79.3%
US average: 73.3%
32.9%
+1.7 ptssince 2009
from 31.1% in 2009
US average: 39.3%
Section 08

People & community

48.4%
−0.5 ptssince 2009
from 48.9% in 2009
51.6%
+0.5 ptssince 2009
from 51.1% in 2009
6.8%
−0.6 ptssince 2009
from 7.4% in 2009
US average: 13.5%
6.9%
−3.9 ptssince 2013
from 10.8% in 2013
US average: 8.8%
Computer in household
90.9%
US average: 91.9%
84.2%
US average: 86.2%
Marital status (2024)
Men 15+
Never married43%(6,846)
Married44.1%(7,029)
Widowed2.7%(429)
Divorced10.2%(1,626)
Women 15+
Never married32.5%(5,449)
Married42.6%(7,140)
Widowed10%(1,669)
Divorced14.9%(2,499)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

6.9%
−3.9 ptssince 2013
from 10.8% in 2013
US average: 8.8%
51.5%
US average: 55.4%
Direct-purchase
16.1%
US average: 13.7%
19.8%
US average: 17.6%
26.4%
US average: 20.0%
VA health care
2.4%
US average: 2.3%
Any private
66.0%
US average: 68.1%
Any public
41.7%
US average: 35.2%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2020
Gulf War (2001 or later)13.9%(300)
US avg: 20.6%
Gulf War (1990s)21%(453)
US avg: 21.4%
Vietnam era36.5%(790)
US avg: 35.2%
Korean War9.7%(210)
US avg: 7.6%
World War II3.9%(85)
US avg: 2.9%

Share of the 2,162 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
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Frequently asked

How many people live in Wausau, Wisconsin?

Wausau, Wisconsin has about 39,994 residents according to the 2020 American Community Survey.

What is the median household income in Wausau, Wisconsin?

The typical household in Wausau, Wisconsin earns about $47,438 a year. Half of households make more than that, and half make less.

Is Wausau, Wisconsin expensive?

In Wausau, Wisconsin, the median home is worth about $121,100, and the typical rent is about $767 a month.

How educated are people in Wausau, Wisconsin?

About 28.4% of adults age 25 and over in Wausau, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Wausau, Wisconsin?

About 15.8% of people in Wausau, Wisconsin live below the federal poverty line.

Has Wausau, Wisconsin grown since 1990?

Yes, Wausau, Wisconsin has grown since 1990. The population has added about 2,934 residents, a change of about 8 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →