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CITY

Madison

South Dakota · 6,065 residents (2025 est.) · 4.62 sq mi
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The short version

Madison is home to 6,094 people in South Dakota. Getting to work takes 11 minutes on average. 2% of locals were born outside the United States. The typical home is worth $193,100, having more than doubled since 2000. People stay put here: 78% were in the same home a year ago. There are 1,320 people per square mile.

At a glance
Lower income
below the US median
US median: $82,259
Mid-age
median age 40.1
US median: 38.9
Average education
34% hold a bachelor's degree
US average: 36%
Less affordable
home values up 48%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

6,094
−7%since 2000
from 6,540 in 2000
6,065 in 2025 (Census Bureau estimate)
1990 – 2025
1,320 / sq mi
−5%since 2009
from 1,389 / sq mi in 2009
US average: 281
40.1
+21%since 2000
from 33.1 in 2000
US average: 38.9
Land area
4.62 sq mi
Population, 19902024
6K6K7K7K7K19902000201020202024Madison
20246K
1990201020202024
Age distribution, 2024
Under 54.8%(291)
US avg: 5.6%
5 to 96.6%(400)
US avg: 6%
10 to 145%(305)
US avg: 6.4%
15 to 1910.4%(632)
US avg: 6.6%
20 to 247.5%(460)
US avg: 6.5%
25 to 3411.4%(692)
US avg: 13.7%
35 to 4412.1%(736)
US avg: 13.2%
45 to 546.5%(396)
US avg: 12.2%
55 to 6413.1%(798)
US avg: 12.7%
65 to 7413.6%(827)
US avg: 10.2%
75 to 844.1%(249)
US avg: 5.1%
85 and over5.1%(308)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

$65,593
+18%inflation adjusted, since 2000
from $30,434 in 2000
US average: $82,259
1990 – 2024
$36,282
+146%since 2000
from $14,767 in 2000
US average: $44,673
Households earning $100K+
43.7%
+22.3 ptssince 2009
from 21.4% in 2009
US average: 53.3%
9.5%
−2.4 ptssince 2000
from 11.9% in 2000
US average: 12.5%
0.419
+1%since 2010
from 0.414 in 2010
US average: 0.476
Workforce by industry, 2024
Information12.7%
US avg: 10.8%
Retail trade11%
US avg: 9.9%
Wholesale trade5.9%
US avg: 6.9%
Finance & insurance5.7%
US avg: 5.9%
Education & health services4.6%
US avg: 0.9%
Agriculture, forestry, fishing3.1%
US avg: 1.6%
Other services3%
US avg: 6.7%
Public administration3%
US avg: 4.8%
Construction2.7%
US avg: 1.2%
Arts, entertainment, food1.6%
US avg: 1.9%
Professional, scientific, technical1.1%
US avg: 5.1%
Manufacturing0.4%
US avg: 0.4%
Transportation & warehousing0%
US avg: 2.2%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

$193,100
+48%inflation adjusted, since 2000
from $71,800 in 2000
US average: $376,019
1990 – 2024
$981
+43%inflation adjusted, since 2000
from $377 in 2000
US average: $1,442
60.2%
−1.8 ptssince 2000
from 62.0% in 2000
39.8% rent
10.3%
+2.4 ptssince 2009
from 7.9% in 2009
US average: 10.0%
2.17 people
−7%since 2009
from 2.33 people in 2009
US average: 2.54
13.4%
−4.4 ptssince 2009
from 17.8% in 2009
US average: 22.9%
51.3%
+1.9 ptssince 2009
from 49.4% in 2009
US average: 47.4%
2.9
+17%since 2009
from 2.5 in 2009
2009 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
84
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
Section 04

Race & ethnicity

2000
White, non-Hispanic96.7%(6,326)
Black0.2%(16)
Hispanic / Latino0.9%(60)
Asian0.8%(50)
Other0%
2024
White, non-Hispanic91.3%(5,561)
Black1.3%(80)
Hispanic / Latino4.3%(264)
Asian0.8%(49)
Other2.3%(140)
21
+80%since 2009
from 11 in 2009
2009 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican2.1%(130)
Cuban0.8%(50)
Guatemalan0.1%(6)
Asian origin
Filipino0.7%(43)
Nepalese0.1%(6)
Pacific Islander origin
Chamorro0.3%(19)
Ancestry
German34.3%(2,093)
Norwegian16.4%(1,002)
Irish13.9%(846)
English11.3%(688)
American4%(243)
Swedish3.4%(206)
Danish2%(124)
Dutch1.7%(104)
Welsh1.2%(73)
Scottish1.1%(67)
Finnish1%(60)
Italian0.7%(40)
+ 11 more ancestry groups with data
Scotch-Irish0.6%(37)
Australian0.6%(34)
French0.6%(34)
Polish0.3%(19)
Swiss0.3%(17)
Russian0.2%(14)
Belgian0.1%(8)
Hungarian0.1%(7)
British0.1%(6)
Ukrainian0.1%(6)
Section 05

Education

34.3%
+11.3 ptssince 2000
from 23.1% in 2000
US average: 35.6%
High school or higher
92.8%
+7.0 ptssince 2000
from 85.8% in 2000
US average: 89.6%
9.9%
+3.7 ptssince 2000
from 6.2% in 2000
US average: 14.0%
Section 06

Commute & transportation

11.4 min
−2%since 2000
from 11.6 min in 2000
US average: 26.5
77.4%
+3.1 ptssince 2009
from 74.3% in 2009
US average: 68.9%
6.5%
−3.4 ptssince 2009
from 9.9% in 2009
US average: 8.5%
1.6%
+1.6 ptssince 2009
from 0.0% in 2009
US average: 3.2%
8.2%
+4.4 ptssince 2009
from 3.7% in 2009
US average: 15.0%
4.9%
−5.5 ptssince 2009
from 10.4% in 2009
US average: 2.4%
0.0%
−0.8 ptssince 2009
from 0.8% in 2009
US average: 0.4%
5.1%
+1.8 ptssince 2009
from 3.3% in 2009
US average: 8.3%
Section 07

Work & employment

4.4%
−1.2 ptssince 2011
from 5.6% in 2011
US average: 5.2%
63.7%
−1.1 ptssince 2011
from 64.9% in 2011
US average: 63.5%
Women 20-64 in the labor force
86.9%
+5.0 ptssince 2020
from 81.9% in 2020
US average: 74.6%
27.9%
+13.9 ptssince 2009
from 13.9% in 2009
US average: 13.1%
39.9%
+16.6 ptssince 2009
from 23.2% in 2009
US average: 42.5%
Section 08

People & community

51.4%
+3.8 ptssince 2009
from 47.6% in 2009
48.6%
−3.8 ptssince 2009
from 52.4% in 2009
2.1%
+1.4 ptssince 2009
from 0.7% in 2009
US average: 14.1%
6.5%
−3.3 ptssince 2009
from 9.8% in 2009
US average: 6.2%
17.1%
+6.6 ptssince 2012
from 10.5% in 2012
US average: 13.3%
4.6%
−4.2 ptssince 2013
from 8.8% in 2013
US average: 8.4%
86.0%
+13.7 ptssince 2017
from 72.3% in 2017
US average: 91.0%
Computer in household
91.9%
+0.2 ptssince 2020
from 91.7% in 2020
US average: 95.5%
78.3%
+0.8 ptssince 2020
from 77.6% in 2020
US average: 87.7%
96.0%
−0.8 ptssince 2016
from 96.7% in 2016
US average: 77.7%
0.8%
−0.3 ptssince 2016
from 1.2% in 2016
US average: 13.6%
Marital status
Men 15+
Never married45.4%(1,182)
Married44.6%(1,162)
Widowed1%(25)
Divorced9.1%(236)
Women 15+
Never married31.2%(777)
Married43.6%(1,088)
Widowed13.8%(343)
Divorced11.4%(285)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

4.6%
−4.2 ptssince 2013
from 8.8% in 2013
US average: 8.4%
53.3%
+1.2 ptssince 2020
from 52.1% in 2020
US average: 54.8%
Direct-purchase
23.9%
+3.6 ptssince 2020
from 20.3% in 2020
US average: 13.8%
23.0%
+2.8 ptssince 2020
from 20.2% in 2020
US average: 18.4%
15.1%
−0.8 ptssince 2020
from 15.9% in 2020
US average: 20.9%
VA health care
3.4%
+1.9 ptssince 2020
from 1.5% in 2020
US average: 2.2%
Any private
76.0%
+2.4 ptssince 2020
from 73.6% in 2020
US average: 67.1%
Any public
35.1%
+1.7 ptssince 2020
from 33.4% in 2020
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)21%(67)
US avg: 26.4%
Gulf War (1990s)14.1%(45)
US avg: 24.3%
Vietnam era31.3%(100)
US avg: 33.1%
Korean War14.7%(47)
US avg: 4.5%
World War II0.9%(3)
US avg: 1%

Share of the 319 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
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Frequently asked

How many people live in Madison, South Dakota?

Madison, South Dakota has about 6,094 residents according to the 2024 American Community Survey.

What is the median household income in Madison, South Dakota?

The typical household in Madison, South Dakota earns about $65,593 a year. Half of households make more than that, and half make less.

Is Madison, South Dakota expensive?

In Madison, South Dakota, the median home is worth about $193,100, and the typical rent is about $981 a month.

How educated are people in Madison, South Dakota?

About 34.3% of adults age 25 and over in Madison, South Dakota hold a bachelor's degree or higher.

What is the poverty rate in Madison, South Dakota?

About 9.5% of people in Madison, South Dakota live below the federal poverty line.

Has Madison, South Dakota grown since 1990?

Yes, Madison, South Dakota has shrunk since 1990. The population has lost about 163 residents, a change of about -3 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

Madison, South Dakota: demographics, income & housing data · CensusEasy