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CITY

Broadway

North Carolina · 1,380 residents (2025 est.) · 1.294 sq mi
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The short version

Broadway has lower-than-average household income, with a median household income of $64,926. The city has grown rapidly, with population up 63% since 2000. Median home value has more than doubled since 2000, reaching $254,500. The poverty rate of 20.5% is well above the national figure.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 41.9
US median: 38.9
Less educated
25% hold a bachelor's degree
US average: 36%
Less affordable
home values up 40%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
1,657
+63%since 2000
from 1,015 in 2000
1990 – 2025
Population density
1,281 / sq mi
+63%since 2000
from 784 / sq mi in 2000
US average: 281
Median age
41.9
+4%since 2000
from 40.4 in 2000
US average: 38.9

PEP 2025 EST:1,380 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
9051K1K2K2K1990201020202024Broadway
20242K
1990201020202024
Section 02

Income & economy

Median household income
$64,926
−33%inflation adjusted, since 2000
from $52,917 in 2000
US average: $82,259
1990 – 2024
Per capita income
$41,988
+72%since 2000
from $24,397 in 2000
US average: $44,673
Households earning $100K+
44.6%
+6.8 ptssince 2009
from 37.8% in 2009
US average: 53.3%
Poverty rate
20.5%
+14.2 ptssince 2000
from 6.4% in 2000
US average: 12.5%
Income inequality (Gini)
0.509
+28%since 2010
from 0.398 in 2010
US average: 0.476
Workforce by industry, 2024
Information17.4%
US avg: 10.8%
Retail trade16.3%
US avg: 9.9%
Wholesale trade7.3%
US avg: 6.9%
Other services3.6%
US avg: 6.7%
Public administration3.6%
US avg: 4.8%
Transportation & warehousing2.6%
US avg: 2.2%
Agriculture, forestry, fishing2.3%
US avg: 1.6%
Construction2.3%
US avg: 1.2%
Arts, entertainment, food2.1%
US avg: 1.9%
Finance & insurance1.2%
US avg: 5.9%
Professional, scientific, technical1.1%
US avg: 5.1%
Education & health services0.1%
US avg: 0.9%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$254,500
+40%inflation adjusted, since 2000
from $99,700 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$981
+14%inflation adjusted, since 2000
from $473 in 2000
US average: $1,442
Owner-occupied
78.5%
−3.0 ptssince 2000
from 81.5% in 2000
21.5% rent
Vacancy rate
4.8%
−3.3 ptssince 2009
from 8.1% in 2009
US average: 10.0%
Owner cost-burdened
25.0%
+5.7 ptssince 2009
from 19.3% in 2009
US average: 22.9%
Renter cost-burdened
71.1%
+48.1 ptssince 2009
from 23.0% in 2009
US average: 47.4%
Afford Score
3.9
+108%since 2000
from 1.9 in 2000
1990 – 2024
Gentrification Score
49
RELATED:See current rent listings in Broadway on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic89.1%(904)
Black8.5%(86)
Hispanic / Latino1.5%(15)
Asian0%(0)
Other0%
Diversity Score22.9%(233)
2024
White, non-Hispanic73.6%(1,220)
Black5.9%(98)
Hispanic / Latino16.2%(269)
Asian0.6%(10)
Other3.6%(60)
Diversity Score53.3%(884)
Diversity Score
53
+133%since 2000
from 23 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
24.5%
+5.0 ptssince 2000
from 19.6% in 2000
US average: 35.6%
High school or higher
91.5%
+6.5 ptssince 2000
from 85.1% in 2000
US average: 89.6%
Graduate degree
6.4%
−0.1 ptssince 2000
from 6.5% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
25.4 min
+40%since 2000
from 18.2 min in 2000
US average: 26.5
Drive alone to work
89.6%
+5.1 ptssince 2009
from 84.5% in 2009
US average: 68.9%
Carpooled to work
3.5%
−6.3 ptssince 2009
from 9.8% in 2009
US average: 8.5%
Public transit
0.0%
−0.4 ptssince 2009
from 0.4% in 2009
US average: 3.2%
Worked from home
6.4%
+2.8 ptssince 2009
from 3.6% in 2009
US average: 15.0%
Walked to work
0.0%
−1.7 ptssince 2009
from 1.7% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
1.0%
−2.0 ptssince 2009
from 3.0% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
4.1%
−5.4 ptssince 2011
from 9.4% in 2011
US average: 5.2%
Labor force participation
60.1%
−10.7 ptssince 2011
from 70.9% in 2011
US average: 63.5%
Self-employed
20.9%
+10.8 ptssince 2009
from 10.1% in 2009
US average: 13.1%
Management & professional
42.3%
−19.1 ptssince 2009
from 61.4% in 2009
US average: 42.5%
Section 08

People & community

Male
45.2%
−2.7 ptssince 2009
from 47.9% in 2009
Female
54.8%
+2.7 ptssince 2009
from 52.1% in 2009
Foreign born
1.4%
−1.5 ptssince 2009
from 2.9% in 2009
US average: 14.1%
Veterans
8.5%
−37.4 ptssince 2009
from 45.9% in 2009
US average: 6.2%
With a disability
19.1%
+8.4 ptssince 2012
from 10.7% in 2012
US average: 13.3%
Uninsured
9.0%
−77.0 ptssince 2013
from 86.0% in 2013
US average: 8.4%
Broadband at home
87.1%
+14.4 ptssince 2017
from 72.7% in 2017
US average: 91.0%
English only at home
90.0%
−5.1 ptssince 2016
from 95.0% in 2016
US average: 77.7%
Spanish at home
9.2%
+5.7 ptssince 2016
from 3.5% in 2016
US average: 13.6%
Drill deeper

Places similar to Broadway

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Pop 1,275
Kenwood Estates
Pop 1,263
Crystal Springs
Pop 1,298
Royal Palm Estates
Pop 1,369
Places similar to Broadway
Head to head

Compare Broadway to nearby cities

BROADWAY VS
Sanford
Income$57,586−11%
Home value$245,400−4%
Population34,138+2374%
SEE FULL COMPARISON →
BROADWAY VS
Spout Springs
Income$92,402+42%
Home value$358,500+41%
Population11,242+715%
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BROADWAY VS
Anderson Creek
Income$87,287+34%
Home value$282,200+11%
Population13,927+909%
SEE FULL COMPARISON →
BROADWAY VS
Holly Springs
Income$135,578+109%
Home value$535,800+111%
Population50,288+3544%
SEE FULL COMPARISON →
Frequently asked

How many people live in Broadway, North Carolina?

Broadway, North Carolina has about 1,657 residents according to the 2024 American Community Survey.

What is the median household income in Broadway, North Carolina?

The typical household in Broadway, North Carolina earns about $64,926 a year. Half of households make more than that, and half make less.

Is Broadway, North Carolina expensive?

In Broadway, North Carolina, the median home is worth about $254,500, and the typical rent is about $981 a month.

How educated are people in Broadway, North Carolina?

About 24.5% of adults age 25 and over in Broadway, North Carolina hold a bachelor's degree or higher.

What is the poverty rate in Broadway, North Carolina?

About 20.5% of people in Broadway, North Carolina live below the federal poverty line.

Has Broadway, North Carolina grown since 1990?

Yes, Broadway, North Carolina has grown since 1990. The population has added about 684 residents, a change of about 70 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

Broadway, North Carolina: demographics, income & housing data · CensusEasy