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CITY · 2010 ACS

Willard

Missouri · 5,288 residents · 6.048 sq mi
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The short version

Willard has roughly average household income, with a median household income of $51,770. The city has grown rapidly, with population up 66% since 2000. Median home value is $119,600. At a median age of 32.2, residents skew younger than the country as a whole.

At a glance
Average income
near the US median
US median: $52,703
Younger
median age 32.2
US median: 37.2
Less educated
20% hold a bachelor's degree
US average: 28%
Stable housing
home values roughly flat, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
5,288
+66%since 2000
from 3,193 in 2000
1990 – 2025
Population density
874 / sq mi
+66%since 2000
from 528 / sq mi in 2000
US average: 261
Median age
32.2
+2%since 2000
from 31.5 in 2000
US average: 37.2
Population, 1990 – 2024
2K3K4K6K7K1990201020202024Willard
20246K
1990201020202024
Section 02

Income & economy

Median household income
$51,770
+3%inflation adjusted, since 2000
from $39,565 in 2000
US average: $52,703
1990 – 2024
Per capita income
$19,195
+26%since 2000
from $15,253 in 2000
US average: $27,286
Households earning $100K+
27.7%
+1.4 ptssince 2009
from 26.2% in 2009
US average: 33.3%
Poverty rate
14.6%
+4.9 ptssince 2000
from 9.6% in 2000
US average: 13.8%
Income inequality (Gini)
0.338
US average: 0.461
Workforce by industry, 2010
Information18.4%
US avg: 11.5%
Retail trade13.1%
US avg: 10.9%
Finance & insurance6.9%
US avg: 5.1%
Transportation & warehousing6.3%
US avg: 3.1%
Wholesale trade5.2%
US avg: 7.2%
Professional, scientific, technical4.9%
US avg: 4.2%
Other services3.6%
US avg: 7%
Public administration3.6%
US avg: 4.9%
Arts, entertainment, food3.5%
US avg: 2.4%
Education & health services2.1%
US avg: 0.9%
Agriculture, forestry, fishing1.8%
US avg: 1.9%
Manufacturing1.8%
US avg: 0.5%
Construction0%
US avg: 1.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$119,600
+14%inflation adjusted, since 2000
from $83,100 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$707
+31%inflation adjusted, since 2000
from $425 in 2000
US average: $853
Owner-occupied
57.6%
−19.0 ptssince 2000
from 76.6% in 2000
28.6% rent
Vacancy rate
13.7%
+3.4 ptssince 2009
from 10.2% in 2009
US average: 12.1%
Owner cost-burdened
11.0%
−4.9 ptssince 2009
from 15.9% in 2009
US average: 30.9%
Renter cost-burdened
51.3%
+11.8 ptssince 2009
from 39.5% in 2009
US average: 46.8%
Afford Score
2.3
+10%since 2000
from 2.1 in 2000
1990 – 2024
RELATED:See current rent listings in Willard on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic97.5%(3,113)
Black0.1%(4)
Hispanic / Latino0.5%(17)
Asian0.1%(3)
Other0%
Diversity Score1.9%(61)
2010
White, non-Hispanic95.1%(5,028)
Black0.9%(45)
Hispanic / Latino1.8%(95)
Asian0.1%(4)
Other1.1%(61)
Diversity Score9.5%(504)
Diversity Score
10
+401%since 2000
from 2 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
20.4%
+3.0 ptssince 2000
from 17.4% in 2000
US average: 27.9%
High school or higher
90.6%
+2.2 ptssince 2000
from 88.4% in 2000
US average: 84.9%
Graduate degree
7.7%
+3.2 ptssince 2000
from 4.5% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
23.7 min
+74%since 2000
from 13.6 min in 2000
US average: 25.2
Drive alone to work
83.7%
+4.4 ptssince 2009
from 79.3% in 2009
US average: 76.2%
Carpooled to work
13.9%
−3.8 ptssince 2009
from 17.7% in 2009
US average: 10.4%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 4.7%
Worked from home
1.6%
−1.0 ptssince 2009
from 2.6% in 2009
US average: 4.1%
Walked to work
0.5%
+0.5 ptssince 2009
from 0.0% in 2009
US average: 2.8%
Biked to work
0.4%
−0.1 ptssince 2009
from 0.4% in 2009
US average: 0.5%
No vehicle available
2.6%
+0.8 ptssince 2009
from 1.8% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
17.2%
+3.6 ptssince 2009
from 13.6% in 2009
US average: 12.9%
Management & professional
24.5%
−31.4 ptssince 2009
from 55.9% in 2009
US average: 35.2%
Section 08

People & community

Male
52.0%
+3.3 ptssince 2009
from 48.7% in 2009
Female
48.0%
−3.3 ptssince 2009
from 51.3% in 2009
Foreign born
2.1%
+0.1 ptssince 2009
from 2.1% in 2009
US average: 12.8%
Veterans
13.4%
−35.6 ptssince 2009
from 49.0% in 2009
US average: 9.9%
Drill deeper

Places similar to Willard

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Pop 6,955
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Pop 7,146
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Pop 8,099
Lauderdale-by-the-Sea
Pop 6,280
Places similar to Willard
Head to head

Compare Willard to nearby cities

WILLARD VS
Republic
Income$65,729+27%
Home value$211,500+77%
Population22,404+225%
SEE FULL COMPARISON →
WILLARD VS
Springfield
Income$49,311−5%
Home value$177,700+49%
Population169,847+2360%
SEE FULL COMPARISON →
WILLARD VS
Nixa
Income$83,385+61%
Home value$258,700+116%
Population26,597+285%
SEE FULL COMPARISON →
WILLARD VS
Ozark
Income$74,182+43%
Home value$254,800+113%
Population23,544+241%
SEE FULL COMPARISON →
Frequently asked

How many people live in Willard, Missouri?

Willard, Missouri has about 5,288 residents according to the 2010 American Community Survey.

What is the median household income in Willard, Missouri?

The typical household in Willard, Missouri earns about $51,770 a year. Half of households make more than that, and half make less.

Is Willard, Missouri expensive?

In Willard, Missouri, the median home is worth about $119,600, and the typical rent is about $707 a month.

How educated are people in Willard, Missouri?

About 20.4% of adults age 25 and over in Willard, Missouri hold a bachelor's degree or higher.

What is the poverty rate in Willard, Missouri?

About 14.6% of people in Willard, Missouri live below the federal poverty line.

Has Willard, Missouri grown since 1990?

Yes, Willard, Missouri has grown since 1990. The population has added about 3,111 residents, a change of about 143 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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