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CITY

Willard

Missouri · 6,904 residents (2025 est.) · 6.048 sq mi
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The short version

Willard has roughly average household income, with a median household income of $84,600. The city has more than doubled in size since 2000, adding 3,295 residents. Median home value has more than doubled since 2000, reaching $212,900. At a median age of 32.2, residents skew younger than the country as a whole.

At a glance
Average income
near the US median
US median: $82,259
Younger
median age 32.2
US median: 38.9
Average education
33% hold a bachelor's degree
US average: 36%
Less affordable
home values up 41%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
6,488
+103%since 2000
from 3,193 in 2000
1990 – 2025
Population density
1,073 / sq mi
+103%since 2000
from 528 / sq mi in 2000
US average: 281
Median age
32.2
+2%since 2000
from 31.5 in 2000
US average: 38.9

PEP 2025 EST:6,904 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
2K3K4K6K7K1990201020202024Willard
20246K
1990201020202024
Section 02

Income & economy

Median household income
$84,600
+17%inflation adjusted, since 2000
from $39,565 in 2000
US average: $82,259
1990 – 2024
Per capita income
$31,453
+106%since 2000
from $15,253 in 2000
US average: $44,673
Households earning $100K+
55.4%
+29.2 ptssince 2009
from 26.2% in 2009
US average: 53.3%
Poverty rate
9.7%
+0.1 ptssince 2000
from 9.6% in 2000
US average: 12.5%
Income inequality (Gini)
0.358
+6%since 2010
from 0.338 in 2010
US average: 0.476
Workforce by industry, 2024
Finance & insurance10.9%
US avg: 5.9%
Professional, scientific, technical10%
US avg: 5.1%
Retail trade9.3%
US avg: 9.9%
Information8.1%
US avg: 10.8%
Wholesale trade7.4%
US avg: 6.9%
Other services4%
US avg: 6.7%
Transportation & warehousing1.2%
US avg: 2.2%
Public administration1.1%
US avg: 4.8%
Arts, entertainment, food1%
US avg: 1.9%
Education & health services0.9%
US avg: 0.9%
Agriculture, forestry, fishing0.5%
US avg: 1.6%
Construction0.5%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$212,900
+41%inflation adjusted, since 2000
from $83,100 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$984
+27%inflation adjusted, since 2000
from $425 in 2000
US average: $1,442
Owner-occupied
70.2%
−6.4 ptssince 2000
from 76.6% in 2000
29.8% rent
Vacancy rate
0.0%
−10.2 ptssince 2009
from 10.2% in 2009
US average: 10.0%
Owner cost-burdened
18.2%
+2.3 ptssince 2009
from 15.9% in 2009
US average: 22.9%
Renter cost-burdened
26.5%
−13.0 ptssince 2009
from 39.5% in 2009
US average: 47.4%
Afford Score
2.5
+20%since 2000
from 2.1 in 2000
1990 – 2024
Gentrification Score
71
RELATED:See current rent listings in Willard on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic97.5%(3,113)
Black0.1%(4)
Hispanic / Latino0.5%(17)
Asian0.1%(3)
Other0%
Diversity Score1.9%(61)
2024
White, non-Hispanic91.2%(5,917)
Black0.1%(4)
Hispanic / Latino3.6%(233)
Asian0.3%(22)
Other4.8%(312)
Diversity Score20.6%(1,335)
Diversity Score
21
+983%since 2000
from 2 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
33.1%
+15.7 ptssince 2000
from 17.4% in 2000
US average: 35.6%
High school or higher
97.1%
+8.7 ptssince 2000
from 88.4% in 2000
US average: 89.6%
Graduate degree
11.6%
+7.1 ptssince 2000
from 4.5% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
23.3 min
+71%since 2000
from 13.6 min in 2000
US average: 26.5
Drive alone to work
72.6%
−6.6 ptssince 2009
from 79.3% in 2009
US average: 68.9%
Carpooled to work
12.5%
−5.2 ptssince 2009
from 17.7% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
14.7%
+12.1 ptssince 2009
from 2.6% in 2009
US average: 15.0%
Walked to work
0.2%
+0.2 ptssince 2009
from 0.0% in 2009
US average: 2.4%
Biked to work
0.0%
−0.4 ptssince 2009
from 0.4% in 2009
US average: 0.4%
No vehicle available
1.4%
−0.3 ptssince 2009
from 1.8% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
2.3%
−4.8 ptssince 2011
from 7.2% in 2011
US average: 5.2%
Labor force participation
71.4%
+5.1 ptssince 2011
from 66.4% in 2011
US average: 63.5%
Self-employed
20.0%
+6.4 ptssince 2009
from 13.6% in 2009
US average: 13.1%
Management & professional
43.4%
−12.5 ptssince 2009
from 55.9% in 2009
US average: 42.5%
Section 08

People & community

Male
53.8%
+5.1 ptssince 2009
from 48.7% in 2009
Female
46.2%
−5.1 ptssince 2009
from 51.3% in 2009
Foreign born
3.3%
+1.2 ptssince 2009
from 2.1% in 2009
US average: 14.1%
Veterans
8.7%
−40.3 ptssince 2009
from 49.0% in 2009
US average: 6.2%
With a disability
7.7%
−5.4 ptssince 2012
from 13.1% in 2012
US average: 13.3%
Uninsured
8.5%
−79.9 ptssince 2013
from 88.4% in 2013
US average: 8.4%
Broadband at home
87.2%
+8.0 ptssince 2017
from 79.2% in 2017
US average: 91.0%
English only at home
95.7%
−1.9 ptssince 2016
from 97.6% in 2016
US average: 77.7%
Spanish at home
2.1%
+1.0 ptssince 2016
from 1.0% in 2016
US average: 13.6%
Drill deeper

Places similar to Willard

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Head to head

Compare Willard to nearby cities

WILLARD VS
Republic
Income$65,729−22%
Home value$211,500−1%
Population22,404+225%
SEE FULL COMPARISON →
WILLARD VS
Springfield
Income$49,311−42%
Home value$177,700−17%
Population169,847+2360%
SEE FULL COMPARISON →
WILLARD VS
Nixa
Income$83,385−1%
Home value$258,700+22%
Population26,597+285%
SEE FULL COMPARISON →
WILLARD VS
Ozark
Income$74,182−12%
Home value$254,800+20%
Population23,544+241%
SEE FULL COMPARISON →
Frequently asked

How many people live in Willard, Missouri?

Willard, Missouri has about 6,488 residents according to the 2024 American Community Survey.

What is the median household income in Willard, Missouri?

The typical household in Willard, Missouri earns about $84,600 a year. Half of households make more than that, and half make less.

Is Willard, Missouri expensive?

In Willard, Missouri, the median home is worth about $212,900, and the typical rent is about $984 a month.

How educated are people in Willard, Missouri?

About 33.1% of adults age 25 and over in Willard, Missouri hold a bachelor's degree or higher.

What is the poverty rate in Willard, Missouri?

About 9.7% of people in Willard, Missouri live below the federal poverty line.

Has Willard, Missouri grown since 1990?

Yes, Willard, Missouri has grown since 1990. The population has added about 4,311 residents, a change of about 198 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →