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CITY · 2020 ACS

Willard

Missouri · 6,344 residents · 6.048 sq mi
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The short version

Willard has roughly average household income, with a median household income of $70,038. The city has grown rapidly, with population up 99% since 2000. Median home value has risen by half since 2000, reaching $142,100. At a median age of 33.5, residents skew younger than the country as a whole.

At a glance
Wealthier
above the US median
US median: $66,278
Younger
median age 33.5
US median: 38.8
Average education
33% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
6,344
+99%since 2000
from 3,193 in 2000
1990 – 2025
Population density
1,049 / sq mi
+99%since 2000
from 528 / sq mi in 2000
US average: 280
Median age
33.5
+6%since 2000
from 31.5 in 2000
US average: 38.8
Population, 1990 – 2024
2K3K4K6K7K1990201020202024Willard
20246K
1990201020202024
Section 02

Income & economy

Median household income
$70,038
+18%inflation adjusted, since 2000
from $39,565 in 2000
US average: $66,278
1990 – 2024
Per capita income
$25,923
+70%since 2000
from $15,253 in 2000
US average: $35,364
Households earning $100K+
45.4%
+19.2 ptssince 2009
from 26.2% in 2009
US average: 43.9%
Poverty rate
8.9%
−0.8 ptssince 2000
from 9.6% in 2000
US average: 12.8%
Workforce by industry, 2020
Finance & insurance10.7%
US avg: 5.5%
Professional, scientific, technical10.7%
US avg: 4.7%
Retail trade9.4%
US avg: 10%
Information9.2%
US avg: 11.1%
Other services5.9%
US avg: 6.6%
Wholesale trade4.5%
US avg: 6.7%
Transportation & warehousing4.1%
US avg: 2.5%
Public administration3.9%
US avg: 4.7%
Agriculture, forestry, fishing1.7%
US avg: 1.7%
Construction1.5%
US avg: 1.2%
Manufacturing0.3%
US avg: 0.5%
Arts, entertainment, food0.3%
US avg: 2%
Education & health services0%
US avg: 0.8%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$142,100
+14%inflation adjusted, since 2000
from $83,100 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$904
+42%inflation adjusted, since 2000
from $425 in 2000
US average: $1,124
Owner-occupied
63.7%
−12.9 ptssince 2000
from 76.6% in 2000
36.3% rent
Afford Score
2.0
−3%since 2000
from 2.1 in 2000
1990 – 2024
RELATED:See current rent listings in Willard on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic97.5%(3,113)
Black0.1%(4)
Hispanic / Latino0.5%(17)
Asian0.1%(3)
Other0%
Diversity Score1.9%(61)
2020
White, non-Hispanic88%(5,580)
Black0.8%(52)
Hispanic / Latino3.6%(230)
Asian0.4%(27)
Other3.5%(220)
Diversity Score20.4%(1,292)
Diversity Score
20
+971%since 2000
from 2 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
32.8%
+15.4 ptssince 2000
from 17.4% in 2000
US average: 32.9%
High school or higher
92.6%
+4.2 ptssince 2000
from 88.4% in 2000
US average: 88.5%
Graduate degree
7.9%
+3.4 ptssince 2000
from 4.5% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
22.6 min
+66%since 2000
from 13.6 min in 2000
US average: 26.9
Drive alone to work
85.0%
+5.7 ptssince 2009
from 79.3% in 2009
US average: 75.1%
No vehicle available
1.4%
−0.4 ptssince 2009
from 1.8% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
1.8%
−5.4 ptssince 2011
from 7.2% in 2011
US average: 5.4%
Labor force participation
76.0%
+9.7 ptssince 2011
from 66.4% in 2011
US average: 63.4%
Management & professional
41.8%
−14.1 ptssince 2009
from 55.9% in 2009
US average: 39.3%
Section 08

People & community

Male
50.1%
+1.4 ptssince 2009
from 48.7% in 2009
Female
49.9%
−1.4 ptssince 2009
from 51.3% in 2009
Foreign born
1.6%
−0.5 ptssince 2009
from 2.1% in 2009
US average: 13.5%
Uninsured
7.3%
−81.1 ptssince 2013
from 88.4% in 2013
US average: 8.8%
Drill deeper

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Head to head

Compare Willard to nearby cities

WILLARD VS
Republic
Income$65,729−6%
Home value$211,500+49%
Population22,404+225%
SEE FULL COMPARISON →
WILLARD VS
Springfield
Income$49,311−30%
Home value$177,700+25%
Population169,847+2360%
SEE FULL COMPARISON →
WILLARD VS
Nixa
Income$83,385+19%
Home value$258,700+82%
Population26,597+285%
SEE FULL COMPARISON →
WILLARD VS
Ozark
Income$74,182+6%
Home value$254,800+79%
Population23,544+241%
SEE FULL COMPARISON →
Frequently asked

How many people live in Willard, Missouri?

Willard, Missouri has about 6,344 residents according to the 2020 American Community Survey.

What is the median household income in Willard, Missouri?

The typical household in Willard, Missouri earns about $70,038 a year. Half of households make more than that, and half make less.

Is Willard, Missouri expensive?

In Willard, Missouri, the median home is worth about $142,100, and the typical rent is about $904 a month.

How educated are people in Willard, Missouri?

About 32.8% of adults age 25 and over in Willard, Missouri hold a bachelor's degree or higher.

What is the poverty rate in Willard, Missouri?

About 8.9% of people in Willard, Missouri live below the federal poverty line.

Has Willard, Missouri grown since 1990?

Yes, Willard, Missouri has grown since 1990. The population has added about 4,167 residents, a change of about 191 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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