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CITY

Rockford

Michigan · 6,313 residents (2025 est.) · 3.224 sq mi
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The short version

Rockford is significantly wealthier than the US average, with a median household income of $107,121. Population has grown 34% since 2000. 54% of adults hold a bachelor's degree or higher, well above the national rate of 36%. Median home value has roughly tripled since 2000, reaching $334,400. Poverty is rare here, at 5.0% of residents. It sits in the top 10% of US cities for household income.

At a glance
Wealthier
above the US median
US median: $82,259
Mid-age
median age 38.5
US median: 38.9
More educated
54% hold a bachelor's degree
US average: 36%
Less affordable
home values up 60%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
6,218
+34%since 2000
from 4,626 in 2000
1990 – 2025
Population density
1,929 / sq mi
+34%since 2000
from 1,435 / sq mi in 2000
US average: 281
Median age
38.5
+22%since 2000
from 31.5 in 2000
US average: 38.9

PEP 2025 EST:6,313 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
3K4K5K6K7K1990201020202024Rockford
20246K
1990201020202024
Section 02

Income & economy

Median household income
$107,121
+16%inflation adjusted, since 2000
from $50,562 in 2000
US average: $82,259
1990 – 2024
Per capita income
$51,817
+160%since 2000
from $19,906 in 2000
US average: $44,673
Households earning $100K+
62.4%
+29.1 ptssince 2009
from 33.4% in 2009
US average: 53.3%
Poverty rate
5.0%
−3.0 ptssince 2000
from 8.1% in 2000
US average: 12.5%
Income inequality (Gini)
0.428
−9%since 2010
from 0.470 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade19.1%
US avg: 9.9%
Information10.3%
US avg: 10.8%
Other services5.1%
US avg: 6.7%
Wholesale trade4.7%
US avg: 6.9%
Public administration4.6%
US avg: 4.8%
Arts, entertainment, food3.5%
US avg: 1.9%
Finance & insurance2.5%
US avg: 5.9%
Professional, scientific, technical2.5%
US avg: 5.1%
Transportation & warehousing1%
US avg: 2.2%
Agriculture, forestry, fishing0.6%
US avg: 1.6%
Construction0.6%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
Education & health services0%
US avg: 0.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$334,400
+60%inflation adjusted, since 2000
from $114,900 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,111
+27%inflation adjusted, since 2000
from $479 in 2000
US average: $1,442
Owner-occupied
77.2%
+10.9 ptssince 2000
from 66.3% in 2000
22.8% rent
Vacancy rate
3.3%
−2.1 ptssince 2009
from 5.4% in 2009
US average: 10.0%
Owner cost-burdened
9.2%
−12.3 ptssince 2009
from 21.5% in 2009
US average: 22.9%
Renter cost-burdened
66.5%
+19.6 ptssince 2009
from 46.9% in 2009
US average: 47.4%
Afford Score
3.1
+37%since 2000
from 2.3 in 2000
1990 – 2024
Gentrification Score
82
RELATED:See current rent listings in Rockford on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic95.4%(4,411)
Black0.6%(27)
Hispanic / Latino1.5%(70)
Asian0.9%(42)
Other0%
Diversity Score7.5%(346)
2024
White, non-Hispanic93.2%(5,797)
Black0.2%(14)
Hispanic / Latino2%(123)
Asian0.5%(31)
Other4.1%(253)
Diversity Score16.1%(1,001)
Diversity Score
16
+115%since 2000
from 7 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
54.2%
+26.3 ptssince 2000
from 27.9% in 2000
US average: 35.6%
High school or higher
96.3%
+6.8 ptssince 2000
from 89.5% in 2000
US average: 89.6%
Graduate degree
17.2%
+10.0 ptssince 2000
from 7.2% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
25.1 min
+71%since 2000
from 14.7 min in 2000
US average: 26.5
Drive alone to work
71.5%
−16.6 ptssince 2009
from 88.1% in 2009
US average: 68.9%
Carpooled to work
4.0%
−2.6 ptssince 2009
from 6.6% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
23.1%
+20.2 ptssince 2009
from 2.9% in 2009
US average: 15.0%
Walked to work
1.0%
Unchangedsince 2009
from 0.9% in 2009
US average: 2.4%
Biked to work
0.0%
−1.5 ptssince 2009
from 1.5% in 2009
US average: 0.4%
No vehicle available
5.4%
+1.6 ptssince 2009
from 3.8% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
6.2%
−0.1 ptssince 2011
from 6.3% in 2011
US average: 5.2%
Labor force participation
73.4%
+4.5 ptssince 2011
from 69.0% in 2011
US average: 63.5%
Self-employed
13.4%
+0.8 ptssince 2009
from 12.6% in 2009
US average: 13.1%
Management & professional
57.5%
−11.5 ptssince 2009
from 69.1% in 2009
US average: 42.5%
Section 08

People & community

Male
49.2%
−0.1 ptssince 2009
from 49.3% in 2009
Female
50.8%
+0.1 ptssince 2009
from 50.7% in 2009
Foreign born
2.9%
+1.5 ptssince 2009
from 1.4% in 2009
US average: 14.1%
Veterans
7.1%
−39.4 ptssince 2009
from 46.5% in 2009
US average: 6.2%
With a disability
6.8%
−1.0 ptssince 2012
from 7.8% in 2012
US average: 13.3%
Uninsured
2.7%
−89.0 ptssince 2013
from 91.7% in 2013
US average: 8.4%
Broadband at home
95.5%
+11.9 ptssince 2017
from 83.6% in 2017
US average: 91.0%
English only at home
97.6%
+5.5 ptssince 2016
from 92.1% in 2016
US average: 77.7%
Spanish at home
1.1%
−3.4 ptssince 2016
from 4.6% in 2016
US average: 13.6%
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Frequently asked

How many people live in Rockford, Michigan?

Rockford, Michigan has about 6,218 residents according to the 2024 American Community Survey.

What is the median household income in Rockford, Michigan?

The typical household in Rockford, Michigan earns about $107,121 a year. Half of households make more than that, and half make less.

Is Rockford, Michigan expensive?

In Rockford, Michigan, the median home is worth about $334,400, and the typical rent is about $1,111 a month.

How educated are people in Rockford, Michigan?

About 54.2% of adults age 25 and over in Rockford, Michigan hold a bachelor's degree or higher.

What is the poverty rate in Rockford, Michigan?

About 5.0% of people in Rockford, Michigan live below the federal poverty line.

Has Rockford, Michigan grown since 1990?

Yes, Rockford, Michigan has grown since 1990. The population has added about 2,468 residents, a change of about 66 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

Rockford, Michigan: demographics, income & housing data · CensusEasy