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CITY

Holland

Massachusetts · 1,301 residents · 2.654 sq mi
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The short version

Holland has roughly average household income, with a median household income of $86,615. Population has declined 10% since 2000. Median home value has roughly tripled since 2000, reaching $325,200. With a median age of 60.1, the population is older than the US median of 38.9. Poverty is rare here, at 5.7% of residents.

At a glance
Wealthier
above the US median
US median: $82,259
Older
median age 60.1
US median: 38.9
Average education
31% hold a bachelor's degree
US average: 36%
Less affordable
home values up 61%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
1,301
−10%since 2000
from 1,444 in 2000
1990 – 2024
Population density
490 / sq mi
−10%since 2000
from 544 / sq mi in 2000
US average: 281
Median age
60.1
+62%since 2000
from 37.2 in 2000
US average: 38.9
Population, 1990 – 2024
1K1K2K2K2K1990201020202024Holland
20241K
1990201020202024
Section 02

Income & economy

Median household income
$86,615
−5%inflation adjusted, since 2000
from $50,163 in 2000
US average: $82,259
1990 – 2024
Per capita income
$52,882
+143%since 2000
from $21,732 in 2000
US average: $44,673
Households earning $100K+
62.8%
+16.4 ptssince 2009
from 46.4% in 2009
US average: 53.3%
Poverty rate
5.7%
−1.7 ptssince 2000
from 7.4% in 2000
US average: 12.5%
Income inequality (Gini)
0.385
+3%since 2010
from 0.373 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade9.7%
US avg: 9.9%
Wholesale trade7.8%
US avg: 6.9%
Transportation & warehousing5.7%
US avg: 2.2%
Information5.5%
US avg: 10.8%
Other services5.4%
US avg: 6.7%
Public administration5.4%
US avg: 4.8%
Finance & insurance1.4%
US avg: 5.9%
Education & health services1.2%
US avg: 0.9%
Arts, entertainment, food0.7%
US avg: 1.9%
Professional, scientific, technical0.3%
US avg: 5.1%
Agriculture, forestry, fishing0%
US avg: 1.6%
Construction0%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$325,200
+61%inflation adjusted, since 2000
from $110,800 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,750
+38%inflation adjusted, since 2000
from $694 in 2000
US average: $1,442
Owner-occupied
97.0%
+11.5 ptssince 2000
from 85.6% in 2000
3.0% rent
Vacancy rate
32.0%
−3.2 ptssince 2009
from 35.2% in 2009
US average: 10.0%
Owner cost-burdened
23.8%
−2.3 ptssince 2009
from 26.2% in 2009
US average: 22.9%
Renter cost-burdened
65.0%
+13.5 ptssince 2009
from 51.5% in 2009
US average: 47.4%
Afford Score
3.8
+70%since 2000
from 2.2 in 2000
1990 – 2024
Gentrification Score
43
RELATED:See current rent listings in Holland on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic96.1%(1,387)
Black0.1%(2)
Hispanic / Latino1.4%(20)
Asian0.2%(3)
Other0%
Diversity Score4.4%(63)
2024
White, non-Hispanic90.5%(1,177)
Black0%(0)
Hispanic / Latino3.7%(48)
Asian2.9%(38)
Other2.9%(38)
Diversity Score22.3%(290)
Diversity Score
22
+412%since 2000
from 4 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
30.6%
+13.3 ptssince 2000
from 17.3% in 2000
US average: 35.6%
High school or higher
94.2%
+11.6 ptssince 2000
from 82.6% in 2000
US average: 89.6%
Graduate degree
9.1%
+3.4 ptssince 2000
from 5.7% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
40.4 min
+55%since 2000
from 26.0 min in 2000
US average: 26.5
Drive alone to work
78.5%
−8.5 ptssince 2009
from 87.0% in 2009
US average: 68.9%
Carpooled to work
2.4%
−9.6 ptssince 2009
from 12.0% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
18.3%
+17.4 ptssince 2009
from 1.0% in 2009
US average: 15.0%
Walked to work
0.8%
+0.8 ptssince 2009
from 0.0% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
0.7%
−0.4 ptssince 2009
from 1.1% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
2.8%
−3.6 ptssince 2011
from 6.4% in 2011
US average: 5.2%
Labor force participation
61.2%
−8.7 ptssince 2011
from 69.9% in 2011
US average: 63.5%
Self-employed
9.9%
+2.7 ptssince 2009
from 7.1% in 2009
US average: 13.1%
Management & professional
38.1%
−11.6 ptssince 2009
from 49.8% in 2009
US average: 42.5%
Section 08

People & community

Male
53.9%
−2.6 ptssince 2009
from 56.5% in 2009
Female
46.1%
+2.6 ptssince 2009
from 43.5% in 2009
Foreign born
5.7%
+2.9 ptssince 2009
from 2.8% in 2009
US average: 14.1%
Veterans
9.2%
−45.2 ptssince 2009
from 54.4% in 2009
US average: 6.2%
With a disability
14.0%
+4.3 ptssince 2012
from 9.7% in 2012
US average: 13.3%
Uninsured
2.8%
−91.1 ptssince 2013
from 93.9% in 2013
US average: 8.4%
Broadband at home
96.1%
+17.5 ptssince 2017
from 78.6% in 2017
US average: 91.0%
English only at home
92.9%
−2.2 ptssince 2016
from 95.2% in 2016
US average: 77.7%
Spanish at home
2.1%
+0.9 ptssince 2016
from 1.2% in 2016
US average: 13.6%
Drill deeper

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Compare Holland to nearby cities

HOLLAND VS
Southbridge
Income$66,287−23%
Home value$294,800−9%
Population18,105+1292%
SEE FULL COMPARISON →
HOLLAND VS
Palmer
Income$78,480−9%
Home value$271,400−17%
Population12,367+851%
SEE FULL COMPARISON →
HOLLAND VS
Webster
Income$63,837−26%
Home value$333,100+2%
Population12,228+840%
SEE FULL COMPARISON →
HOLLAND VS
Springfield
Income$52,656−39%
Home value$245,000−25%
Population154,702+11791%
SEE FULL COMPARISON →
Frequently asked

How many people live in Holland, Massachusetts?

Holland, Massachusetts has about 1,301 residents according to the 2024 American Community Survey.

What is the median household income in Holland, Massachusetts?

The typical household in Holland, Massachusetts earns about $86,615 a year. Half of households make more than that, and half make less.

Is Holland, Massachusetts expensive?

In Holland, Massachusetts, the median home is worth about $325,200, and the typical rent is about $1,750 a month.

How educated are people in Holland, Massachusetts?

About 30.6% of adults age 25 and over in Holland, Massachusetts hold a bachelor's degree or higher.

What is the poverty rate in Holland, Massachusetts?

About 5.7% of people in Holland, Massachusetts live below the federal poverty line.

Has Holland, Massachusetts grown since 1990?

Yes, Holland, Massachusetts has shrunk since 1990. The population has lost about 30 residents, a change of about -2 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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