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CITY · 2020 ACS

Holland

Massachusetts · 1,551 residents · 2.654 sq mi
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The short version

Holland has roughly average household income, with a median household income of $71,547. Population has held roughly steady since 2000. Median home value has more than doubled since 2000, reaching $248,600. With a median age of 47.8, the population is older than the US median of 38.8. Poverty is rare here, at 4.8% of residents.

At a glance
Wealthier
above the US median
US median: $66,278
Older
median age 47.8
US median: 38.8
More educated
37% hold a bachelor's degree
US average: 33%
Less affordable
home values up 49%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
1,551
+7%since 2000
from 1,444 in 2000
1990 – 2024
Population density
584 / sq mi
+7%since 2000
from 544 / sq mi in 2000
US average: 280
Median age
47.8
+28%since 2000
from 37.2 in 2000
US average: 38.8
Population, 1990 – 2024
1K1K2K2K2K1990201020202024Holland
20241K
1990201020202024
Section 02

Income & economy

Median household income
$71,547
−5%inflation adjusted, since 2000
from $50,163 in 2000
US average: $66,278
1990 – 2024
Per capita income
$45,781
+111%since 2000
from $21,732 in 2000
US average: $35,364
Households earning $100K+
44.6%
−1.8 ptssince 2009
from 46.4% in 2009
US average: 43.9%
Poverty rate
4.8%
−2.7 ptssince 2000
from 7.4% in 2000
US average: 12.8%
Workforce by industry, 2020
Wholesale trade12.1%
US avg: 6.7%
Retail trade8.1%
US avg: 10%
Information5.9%
US avg: 11.1%
Transportation & warehousing5.8%
US avg: 2.5%
Other services5.7%
US avg: 6.6%
Public administration5.7%
US avg: 4.7%
Finance & insurance5.5%
US avg: 5.5%
Professional, scientific, technical3.3%
US avg: 4.7%
Arts, entertainment, food2.3%
US avg: 2%
Education & health services2.2%
US avg: 0.8%
Agriculture, forestry, fishing0.8%
US avg: 1.7%
Construction0.8%
US avg: 1.2%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$248,600
+49%inflation adjusted, since 2000
from $110,800 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$1,290
+24%inflation adjusted, since 2000
from $694 in 2000
US average: $1,124
Owner-occupied
87.4%
+1.8 ptssince 2000
from 85.6% in 2000
12.6% rent
Afford Score
3.5
+57%since 2000
from 2.2 in 2000
1990 – 2024
RELATED:See current rent listings in Holland on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic96.1%(1,387)
Black0.1%(2)
Hispanic / Latino1.4%(20)
Asian0.2%(3)
Other0%
Diversity Score4.4%(63)
2020
White, non-Hispanic91.6%(1,420)
Black0.5%(8)
Hispanic / Latino3.5%(55)
Asian0.8%(13)
Other0.3%(5)
Diversity Score13%(202)
Diversity Score
13
+198%since 2000
from 4 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
37.1%
+19.8 ptssince 2000
from 17.3% in 2000
US average: 32.9%
High school or higher
93.0%
+10.5 ptssince 2000
from 82.6% in 2000
US average: 88.5%
Graduate degree
11.7%
+6.0 ptssince 2000
from 5.7% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
33.4 min
+28%since 2000
from 26.0 min in 2000
US average: 26.9
Drive alone to work
87.9%
+0.9 ptssince 2009
from 87.0% in 2009
US average: 75.1%
No vehicle available
0.8%
−0.3 ptssince 2009
from 1.1% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
2.8%
−3.7 ptssince 2011
from 6.4% in 2011
US average: 5.4%
Labor force participation
66.6%
−3.3 ptssince 2011
from 69.9% in 2011
US average: 63.4%
Management & professional
40.1%
−9.7 ptssince 2009
from 49.8% in 2009
US average: 39.3%
Section 08

People & community

Male
52.2%
−4.3 ptssince 2009
from 56.5% in 2009
Female
47.8%
+4.3 ptssince 2009
from 43.5% in 2009
Foreign born
1.1%
−1.7 ptssince 2009
from 2.8% in 2009
US average: 13.5%
Uninsured
2.8%
−91.1 ptssince 2013
from 93.9% in 2013
US average: 8.8%
Drill deeper

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Compare Holland to nearby cities

HOLLAND VS
Southbridge
Income$66,287−7%
Home value$294,800+19%
Population18,105+1292%
SEE FULL COMPARISON →
HOLLAND VS
Palmer
Income$78,480+10%
Home value$271,400+9%
Population12,367+851%
SEE FULL COMPARISON →
HOLLAND VS
Webster
Income$63,837−11%
Home value$333,100+34%
Population12,228+840%
SEE FULL COMPARISON →
HOLLAND VS
Springfield
Income$52,656−26%
Home value$245,000−1%
Population154,702+11791%
SEE FULL COMPARISON →
Frequently asked

How many people live in Holland, Massachusetts?

Holland, Massachusetts has about 1,551 residents according to the 2020 American Community Survey.

What is the median household income in Holland, Massachusetts?

The typical household in Holland, Massachusetts earns about $71,547 a year. Half of households make more than that, and half make less.

Is Holland, Massachusetts expensive?

In Holland, Massachusetts, the median home is worth about $248,600, and the typical rent is about $1,290 a month.

How educated are people in Holland, Massachusetts?

About 37.1% of adults age 25 and over in Holland, Massachusetts hold a bachelor's degree or higher.

What is the poverty rate in Holland, Massachusetts?

About 4.8% of people in Holland, Massachusetts live below the federal poverty line.

Has Holland, Massachusetts grown since 1990?

Yes, Holland, Massachusetts has grown since 1990. The population has added about 220 residents, a change of about 17 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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