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CITY

Maalaea

Hawaii · 210 residents · 5.155 sq mi
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The short version

Maalaea has lower-than-average household income, with a median household income of $72,500. Population has fallen 54% since 2000, a loss of 244 residents. 53% of adults hold a bachelor's degree or higher, well above the national rate of 36%. Median home value has roughly tripled since 2000, reaching $666,700. With a median age of 65.4, the population is older than the US median of 38.9. Households here earn about 28% less than the Hawaii median.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 65.4
US median: 38.9
More educated
53% hold a bachelor's degree
US average: 36%
Less affordable
home values up 70%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
210
−54%since 2000
from 454 in 2000
1990 – 2024
Population density
41 / sq mi
−54%since 2000
from 88 / sq mi in 2000
US average: 281
Median age
65.4
+24%since 2000
from 52.9 in 2000
US average: 38.9
Population, 1990 – 2024
1643024415807181990201020202024Maalaea
2024210
1990201020202024
Section 02

Income & economy

Median household income
$72,500
−26%inflation adjusted, since 2000
from $53,750 in 2000
US average: $82,259
1990 – 2024
Per capita income
$80,795
+85%since 2000
from $43,571 in 2000
US average: $44,673
Households earning $100K+
49.3%
+3.8 ptssince 2009
from 45.5% in 2009
US average: 53.3%
Poverty rate
14.8%
+11.0 ptssince 2000
from 3.7% in 2000
US average: 12.5%
Income inequality (Gini)
0.471
+18%since 2010
from 0.401 in 2010
US average: 0.476
Workforce by industry, 2024
Information21.2%
US avg: 10.8%
Retail trade16.7%
US avg: 9.9%
Other services9.1%
US avg: 6.7%
Finance & insurance4.5%
US avg: 5.9%
Professional, scientific, technical3%
US avg: 5.1%
Education & health services1.5%
US avg: 0.9%
Agriculture, forestry, fishing0%
US avg: 1.6%
Construction0%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
Wholesale trade0%
US avg: 6.9%
Transportation & warehousing0%
US avg: 2.2%
Arts, entertainment, food0%
US avg: 1.9%
Public administration0%
US avg: 4.8%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$666,700
+70%inflation adjusted, since 2000
from $215,700 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$2,156
+35%inflation adjusted, since 2000
from $877 in 2000
US average: $1,442
Owner-occupied
70.8%
+13.4 ptssince 2000
from 57.4% in 2000
29.2% rent
Vacancy rate
76.0%
+13.3 ptssince 2009
from 62.6% in 2009
US average: 10.0%
Owner cost-burdened
44.1%
−5.3 ptssince 2009
from 49.4% in 2009
US average: 22.9%
Renter cost-burdened
73.8%
+42.0 ptssince 2009
from 31.8% in 2009
US average: 47.4%
Afford Score
9.2
+129%since 2000
from 4.0 in 2000
1990 – 2024
Gentrification Score
32
RELATED:See current rent listings in Maalaea on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic83.3%(378)
Black0.2%(1)
Hispanic / Latino4.4%(20)
Asian6.6%(30)
Other0%
Diversity Score27.1%(123)
2024
White, non-Hispanic72.9%(153)
Black3.8%(8)
Hispanic / Latino2.9%(6)
Asian7.1%(15)
Other13.3%(28)
Diversity Score55.5%(117)
Diversity Score
56
+105%since 2000
from 27 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
53.1%
+14.3 ptssince 2000
from 38.9% in 2000
US average: 35.6%
High school or higher
98.1%
+3.5 ptssince 2000
from 94.5% in 2000
US average: 89.6%
Graduate degree
17.4%
−1.1 ptssince 2000
from 18.5% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
36.0 min
+113%since 2000
from 16.9 min in 2000
US average: 26.5
Drive alone to work
53.8%
−22.0 ptssince 2009
from 75.8% in 2009
US average: 68.9%
Carpooled to work
13.8%
+9.5 ptssince 2009
from 4.3% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
24.6%
+7.7 ptssince 2009
from 16.9% in 2009
US average: 15.0%
Walked to work
7.7%
+4.8 ptssince 2009
from 2.9% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
11.8%
+11.0 ptssince 2009
from 0.8% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
14.3%
+11.7 ptssince 2011
from 2.6% in 2011
US average: 5.2%
Labor force participation
37.7%
−13.4 ptssince 2011
from 51.1% in 2011
US average: 63.5%
Self-employed
12.1%
−10.6 ptssince 2009
from 22.7% in 2009
US average: 13.1%
Management & professional
66.7%
−10.1 ptssince 2009
from 76.8% in 2009
US average: 42.5%
Section 08

People & community

Male
52.9%
+8.5 ptssince 2009
from 44.4% in 2009
Female
47.1%
−8.5 ptssince 2009
from 55.6% in 2009
Foreign born
8.1%
−5.0 ptssince 2009
from 13.1% in 2009
US average: 14.1%
Veterans
10.7%
−33.1 ptssince 2009
from 43.7% in 2009
US average: 6.2%
With a disability
18.2%
+4.9 ptssince 2012
from 13.3% in 2012
US average: 13.3%
Uninsured
8.1%
−85.2 ptssince 2013
from 93.3% in 2013
US average: 8.4%
Broadband at home
93.1%
+6.7 ptssince 2017
from 86.4% in 2017
US average: 91.0%
English only at home
95.2%
+6.0 ptssince 2016
from 89.3% in 2016
US average: 77.7%
Spanish at home
0.0%
−0.3 ptssince 2016
from 0.3% in 2016
US average: 13.6%
Drill deeper

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Compare Maalaea to nearby cities

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MAALAEA VS
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MAALAEA VS
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MAALAEA VS
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Home value$777,000+17%
Population10,988+5132%
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Frequently asked

How many people live in Maalaea, Hawaii?

Maalaea, Hawaii has about 210 residents according to the 2024 American Community Survey.

What is the median household income in Maalaea, Hawaii?

The typical household in Maalaea, Hawaii earns about $72,500 a year. Half of households make more than that, and half make less.

Is Maalaea, Hawaii expensive?

In Maalaea, Hawaii, the median home is worth about $666,700, and the typical rent is about $2,156 a month.

How educated are people in Maalaea, Hawaii?

About 53.1% of adults age 25 and over in Maalaea, Hawaii hold a bachelor's degree or higher.

What is the poverty rate in Maalaea, Hawaii?

About 14.8% of people in Maalaea, Hawaii live below the federal poverty line.

Has Maalaea, Hawaii grown since 1990?

Yes, Maalaea, Hawaii has shrunk since 1990. The population has lost about 462 residents, a change of about -69 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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