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CITY

Kapalua

Hawaii · 469 residents · 4.845 sq mi
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The short version

Kapalua is significantly wealthier than the US average, with a median household income of $154,375. Population has held roughly steady since 2000. Median home value has more than doubled since 2000, reaching $1,604,200. With a median age of 55.2, the population is older than the US median of 38.9. Poverty is rare here, at 2.8% of residents. It ranks in the top 5% of US cities for household income.

At a glance
Wealthier
above the US median
US median: $82,259
Older
median age 55.2
US median: 38.9
More educated
44% hold a bachelor's degree
US average: 36%
Less affordable
home values up 50%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
469
Unchangedsince 2000
from 467 in 2000
1990 – 2024
Population density
97 / sq mi
Unchangedsince 2000
from 96 / sq mi in 2000
US average: 281
Median age
55.2
+32%since 2000
from 41.7 in 2000
US average: 38.9
Population, 1990 – 2024
2703323954575191990201020202024Kapalua
2024469
1990201020202024
Section 02

Income & economy

Median household income
$154,375
+48%inflation adjusted, since 2000
from $57,292 in 2000
US average: $82,259
1990 – 2024
Per capita income
$107,183
+41%since 2000
from $75,992 in 2000
US average: $44,673
Households earning $100K+
75.6%
+3.0 ptssince 2009
from 72.7% in 2009
US average: 53.3%
Poverty rate
2.8%
−4.5 ptssince 2000
from 7.2% in 2000
US average: 12.5%
Income inequality (Gini)
0.535
+17%since 2010
from 0.456 in 2010
US average: 0.476
Workforce by industry, 2024
Information15.9%
US avg: 10.8%
Other services15.5%
US avg: 6.7%
Wholesale trade7.1%
US avg: 6.9%
Finance & insurance4.9%
US avg: 5.9%
Professional, scientific, technical4.9%
US avg: 5.1%
Public administration4%
US avg: 4.8%
Retail trade0.9%
US avg: 9.9%
Transportation & warehousing0.9%
US avg: 2.2%
Agriculture, forestry, fishing0%
US avg: 1.6%
Construction0%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
Education & health services0%
US avg: 0.9%
Arts, entertainment, food0%
US avg: 1.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$1,604,200
+50%inflation adjusted, since 2000
from $585,200 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$2,433
+2%inflation adjusted, since 2000
from $1,308 in 2000
US average: $1,442
Owner-occupied
75.1%
+10.6 ptssince 2000
from 64.5% in 2000
24.9% rent
Vacancy rate
81.7%
−0.1 ptssince 2009
from 81.8% in 2009
US average: 10.0%
Owner cost-burdened
22.5%
−2.9 ptssince 2009
from 25.4% in 2009
US average: 22.9%
Renter cost-burdened
28.0%
−4.6 ptssince 2009
from 32.6% in 2009
US average: 47.4%
Afford Score
10.4
+2%since 2000
from 10.2 in 2000
1990 – 2024
Gentrification Score
45
RELATED:See current rent listings in Kapalua on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic58.7%(274)
Black0.4%(2)
Hispanic / Latino3.4%(16)
Asian11.3%(53)
Other0%
Diversity Score42.9%(200)
2024
White, non-Hispanic62.7%(294)
Black0.6%(3)
Hispanic / Latino15.1%(71)
Asian6.8%(32)
Other14.7%(69)
Diversity Score69.7%(327)
Diversity Score
70
+62%since 2000
from 43 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
43.8%
−3.1 ptssince 2000
from 46.9% in 2000
US average: 35.6%
High school or higher
97.6%
+4.4 ptssince 2000
from 93.2% in 2000
US average: 89.6%
Graduate degree
22.4%
+5.1 ptssince 2000
from 17.3% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
12.9 min
−21%since 2000
from 16.4 min in 2000
US average: 26.5
Drive alone to work
46.1%
−17.7 ptssince 2009
from 63.8% in 2009
US average: 68.9%
Carpooled to work
12.1%
+5.2 ptssince 2009
from 6.9% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
34.5%
+16.1 ptssince 2009
from 18.4% in 2009
US average: 15.0%
Walked to work
2.9%
+0.6 ptssince 2009
from 2.3% in 2009
US average: 2.4%
Biked to work
0.0%
−2.9 ptssince 2009
from 2.9% in 2009
US average: 0.4%
No vehicle available
0.0%
−8.7 ptssince 2009
from 8.7% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
3.0%
−0.4 ptssince 2011
from 3.4% in 2011
US average: 5.2%
Labor force participation
56.4%
+10.3 ptssince 2011
from 46.2% in 2011
US average: 63.5%
Self-employed
11.1%
+3.6 ptssince 2009
from 7.5% in 2009
US average: 13.1%
Management & professional
30.5%
−41.9 ptssince 2009
from 72.4% in 2009
US average: 42.5%
Section 08

People & community

Male
46.9%
−6.2 ptssince 2009
from 53.1% in 2009
Female
53.1%
+6.2 ptssince 2009
from 46.9% in 2009
Foreign born
10.4%
−4.5 ptssince 2009
from 14.9% in 2009
US average: 14.1%
Veterans
3.4%
−51.5 ptssince 2009
from 54.9% in 2009
US average: 6.2%
With a disability
9.4%
+3.4 ptssince 2012
from 6.0% in 2012
US average: 13.3%
Uninsured
3.4%
−89.7 ptssince 2013
from 93.1% in 2013
US average: 8.4%
Broadband at home
97.0%
+2.2 ptssince 2017
from 94.8% in 2017
US average: 91.0%
English only at home
85.0%
−0.9 ptssince 2016
from 86.0% in 2016
US average: 77.7%
Spanish at home
10.3%
+2.9 ptssince 2016
from 7.4% in 2016
US average: 13.6%
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Compare Kapalua to nearby cities

KAPALUA VS
Lahaina
Income$88,889−42%
Home value$881,700−45%
Population10,162+2067%
SEE FULL COMPARISON →
KAPALUA VS
Waihee-Waiehu
Income$126,735−18%
Home value$777,000−52%
Population10,988+2243%
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KAPALUA VS
Wailuku
Income$102,942−33%
Home value$855,700−47%
Population16,926+3509%
SEE FULL COMPARISON →
KAPALUA VS
Kahului
Income$98,077−36%
Home value$862,600−46%
Population28,288+5932%
SEE FULL COMPARISON →
Frequently asked

How many people live in Kapalua, Hawaii?

Kapalua, Hawaii has about 469 residents according to the 2024 American Community Survey.

What is the median household income in Kapalua, Hawaii?

The typical household in Kapalua, Hawaii earns about $154,375 a year. Half of households make more than that, and half make less.

Is Kapalua, Hawaii expensive?

In Kapalua, Hawaii, the median home is worth about $1,604,200, and the typical rent is about $2,433 a month.

How educated are people in Kapalua, Hawaii?

About 43.8% of adults age 25 and over in Kapalua, Hawaii hold a bachelor's degree or higher.

What is the poverty rate in Kapalua, Hawaii?

About 2.8% of people in Kapalua, Hawaii live below the federal poverty line.

Has Kapalua, Hawaii grown since 1990?

Yes, Kapalua, Hawaii has grown since 1990. The population has added about 75 residents, a change of about 19 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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