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CITY

Wallace

Florida · 4,202 residents · 11.8 sq mi
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The short version

Wallace is a city of 4,202 people in Florida. Owners hold 92% of the housing stock. Households here earn about 56% more than in Florida as a whole. Few US cities rank higher on income. The average commute runs 44 minutes. About 45% of adults have finished a four-year degree.

At a glance
Wealthier
median household income $116,496, above the US median
US median: $82,259
Mid-age
median age 40.3
US median: 38.9
More educated
45% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Unique to this place

What stands out about Wallace

Among the 48 cities and towns in the Pensacola metro

  • 8th in household income$116,496
  • 9th in share with a bachelor's degree44.9%
  • 9th in home value$400,700
  • 17th in diversity score56.7

Its weight in Santa Rosa County

Wallace's population equals 2.1% of Santa Rosa County's. Its number of residents living in poverty equals 1.4% of the county's. Its number of foreign-born residents equals 3.0% of the county's.

Section 01

Population & growth

4,202
+6%since 2023
from 3,965 in 2023
2010 – 2024
357 / sq mi
+6%since 2023
from 337 / sq mi in 2023
US average: 281
40.3
+12%since 2023
from 35.9 in 2023
US average: 38.9
Land area
11.8 sq mi
Population, 2010 – 2024
1K2K3K4K4K201020202024Wallace
20244K
201020202024
Age distribution, 2024
Under 58.7%(364)
US avg: 5.6%
5 to 94.6%(193)
US avg: 6%
10 to 149.1%(382)
US avg: 6.4%
15 to 193.6%(151)
US avg: 6.6%
20 to 245%(208)
US avg: 6.5%
25 to 3415.8%(665)
US avg: 13.7%
35 to 449.4%(393)
US avg: 13.2%
45 to 549.4%(397)
US avg: 12.2%
55 to 6414.4%(603)
US avg: 12.7%
65 to 7414.5%(611)
US avg: 10.2%
75 to 845.6%(235)
US avg: 5.1%
85 and over0%(0)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

$116,496
−2%inflation adjusted, since 2023
from $115,216 in 2023
US average: $82,259
2010 – 2024
$54,069
+8%since 2023
from $50,239 in 2023
US average: $44,673
Households earning $100K+
72.8%
+2.1 ptssince 2023
from 70.7% in 2023
US average: 53.3%
5.7%
−1.5 ptssince 2023
from 7.1% in 2023
US average: 12.5%
0.435
−4%since 2023
from 0.454 in 2023
US average: 0.476
Workforce by industry, 2024
Other services9.6%
US avg: 6.7%
Retail trade9.5%
US avg: 9.9%
Information8.8%
US avg: 10.8%
Transportation & warehousing6.3%
US avg: 2.2%
Public administration3.9%
US avg: 4.8%
Finance & insurance3.2%
US avg: 5.9%
Professional, scientific, technical2.3%
US avg: 5.1%
Wholesale trade0.9%
US avg: 6.9%
Education & health services0.8%
US avg: 0.9%
Agriculture, forestry, fishing0.8%
US avg: 1.6%
Construction0.8%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
Arts, entertainment, food0%
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

$400,700
+3%inflation adjusted, since 2023
from $377,600 in 2023
US average: $376,019
2010 – 2024
$1,411
−2%inflation adjusted, since 2023
from $1,394 in 2023
US average: $1,442
92.4%
−1.5 ptssince 2023
from 93.9% in 2023
7.6% rent
3.3%
+3.3 ptssince 2023
from 0.0% in 2023
US average: 10.0%
2.79 people
−4%since 2023
from 2.92 people in 2023
US average: 2.54
15.9%
+2.3 ptssince 2023
from 13.6% in 2023
US average: 22.9%
30.7%
−2.2 ptssince 2023
from 32.9% in 2023
US average: 47.4%
3.4
+5%since 2023
from 3.3 in 2023
2010 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
50
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
Section 04

Race & ethnicity

2023
White, non-Hispanic71.9%(2,849)
Black2.3%(90)
Hispanic / Latino1.5%(60)
Asian7.2%(285)
Other17.2%(681)
2024
White, non-Hispanic71.6%(3,008)
Black3.1%(131)
Hispanic / Latino2.5%(104)
Asian5.9%(248)
Other16.9%(711)
57
+1%since 2023
from 56 in 2023
2011 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican0.9%(37)
Dominican0.6%(25)
Puerto Rican0.3%(11)
Cuban0.1%(3)
Asian origin
Korean3.5%(149)
Japanese1.8%(77)
Filipino0.5%(22)
Ancestry
English22.5%(945)
German9.4%(396)
American7.3%(308)
Irish7.2%(303)
Italian5.7%(238)
Russian3.8%(158)
Brazilian2.5%(103)
Israeli2.4%(100)
Scottish2%(82)
French1.9%(79)
Swedish1.4%(57)
Scotch-Irish1.3%(56)
+ 13 more ancestry groups with data
Polish0.9%(36)
Welsh0.7%(31)
Arab0.7%(30)
Lebanese0.7%(30)
Slovak0.7%(29)
Croatian0.5%(23)
Portuguese0.5%(23)
Norwegian0.5%(19)
Dutch0.4%(15)
Bulgarian0.3%(13)
Hungarian0.2%(9)
Ukrainian0.2%(9)
Section 05

Education

44.9%
−3.7 ptssince 2023
from 48.6% in 2023
US average: 35.6%
High school or higher
98.9%
−0.8 ptssince 2023
from 99.7% in 2023
US average: 89.6%
16.0%
+1.2 ptssince 2023
from 14.8% in 2023
US average: 14.0%
Section 06

Commute & transportation

43.6 min
+3%since 2023
from 42.3 min in 2023
US average: 26.5
81.5%
+0.8 ptssince 2023
from 80.8% in 2023
US average: 68.9%
0.7%
−3.4 ptssince 2023
from 4.1% in 2023
US average: 8.5%
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 3.2%
15.0%
+2.8 ptssince 2023
from 12.2% in 2023
US average: 15.0%
0.5%
−0.3 ptssince 2023
from 0.8% in 2023
US average: 2.4%
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 0.4%
0.0%
Unchangedsince 2023
from 0.0% in 2023
US average: 8.3%
Section 07

Work & employment

1.4%
+1.3 ptssince 2023
from 0.1% in 2023
US average: 5.2%
58.4%
−0.7 ptssince 2023
from 59.1% in 2023
US average: 63.5%
Women 20-64 in the labor force
71.5%
US average: 74.6%
9.9%
−2.8 ptssince 2023
from 12.7% in 2023
US average: 13.1%
44.3%
−4.2 ptssince 2023
from 48.5% in 2023
US average: 42.5%
Section 08

People & community

48.8%
−3.0 ptssince 2023
from 51.8% in 2023
51.2%
+3.0 ptssince 2023
from 48.2% in 2023
6.9%
+0.3 ptssince 2023
from 6.6% in 2023
US average: 14.1%
18.1%
Unchangedsince 2023
from 18.0% in 2023
US average: 6.2%
17.2%
−1.7 ptssince 2023
from 18.9% in 2023
US average: 13.3%
5.4%
+0.3 ptssince 2023
from 5.1% in 2023
US average: 8.4%
96.4%
+0.2 ptssince 2023
from 96.2% in 2023
US average: 91.0%
Computer in household
98.7%
US average: 95.5%
92.8%
US average: 87.7%
88.6%
−0.1 ptssince 2023
from 88.7% in 2023
US average: 77.7%
2.2%
+1.2 ptssince 2023
from 1.0% in 2023
US average: 13.6%
Marital status
Men 15+
Never married15.4%(260)
Married77.4%(1,304)
Widowed0%(0)
Divorced7.1%(120)
Women 15+
Never married7%(110)
Married79.4%(1,254)
Widowed5.7%(90)
Divorced7.9%(125)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

5.4%
+0.3 ptssince 2023
from 5.1% in 2023
US average: 8.4%
67.4%
US average: 54.8%
Direct-purchase
13.3%
US average: 13.8%
21.8%
US average: 18.4%
2.4%
US average: 20.9%
VA health care
8.6%
US average: 2.2%
Any private
88.7%
US average: 67.1%
Any public
28.3%
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)44.9%(253)
US avg: 26.4%
Gulf War (1990s)47.9%(270)
US avg: 24.3%
Vietnam era34%(192)
US avg: 33.1%
Korean War0%(0)
US avg: 4.5%
World War II0%(0)
US avg: 1%

Share of the 564 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
Over time

Wallace, decade by decade

Wallace population, inflation-adjusted income and home value, education, and diversity by year
YearPopulationMedian household incomeMedian home valueBachelor's degree+Diversity score
20101,785$136,982$335,61935.6%17.0
20203,868$99,568$350,76432.2%36.1
20244,202$116,496$400,70044.9%56.7

Census years come from the decennial census and the latest year from the American Community Survey, so part of any change between those two rows can reflect the different surveys. Dollar figures are adjusted for inflation to 2024 dollars; a figure ending in "+" was at the Census Bureau's reporting cap that year. The diversity score runs from 0 to 100; see how it's calculated.

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Frequently asked

How many people live in Wallace, Florida?

Wallace, Florida has about 4,202 residents according to the 2024 American Community Survey.

What is the median household income in Wallace, Florida?

The typical household in Wallace, Florida earns about $116,496 a year. Half of households make more than that, and half make less.

Is Wallace, Florida expensive?

In Wallace, Florida, the median home is worth about $400,700, and the typical rent is about $1,411 a month.

How educated are people in Wallace, Florida?

About 44.9% of adults age 25 and over in Wallace, Florida hold a bachelor's degree or higher.

What is the poverty rate in Wallace, Florida?

About 5.7% of people in Wallace, Florida live below the federal poverty line.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

Wallace, Florida: demographics, income & housing data · CensusEasy