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CITY · 2010 ACS

Half Moon Bay

California · 11,324 residents · 6.242 sq mi
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The short version

Half Moon Bay is significantly wealthier than the US average, with a median household income of $92,875. Population has declined 4% since 2000. 40% of adults hold a bachelor's degree or higher, well above the national rate of 28%. Median home value has risen by half since 2000, reaching $753,900. With a median age of 43.2, the population is older than the US median of 37.2. Households here earn about 53% more than the California median.

At a glance
Wealthier
above the US median
US median: $52,703
Older
median age 43.2
US median: 37.2
More educated
40% hold a bachelor's degree
US average: 28%
Less affordable
home values up 30%, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
11,324
−4%since 2000
from 11,842 in 2000
1990 – 2025
Population density
1,814 / sq mi
−4%since 2000
from 1,897 / sq mi in 2000
US average: 261
Median age
43.2
+12%since 2000
from 38.7 in 2000
US average: 37.2
Population, 1990 – 2024
8K10K11K12K13K1990201020202024Half Moon Bay
202411K
1990201020202024
Section 02

Income & economy

Median household income
$92,875
−7%inflation adjusted, since 2000
from $78,473 in 2000
US average: $52,703
1990 – 2024
Per capita income
$44,762
+18%since 2000
from $37,963 in 2000
US average: $27,286
Households earning $100K+
58.6%
−0.5 ptssince 2009
from 59.1% in 2009
US average: 33.3%
Poverty rate
6.5%
+0.4 ptssince 2000
from 6.1% in 2000
US average: 13.8%
Income inequality (Gini)
0.445
US average: 0.461
Workforce by industry, 2010
Wholesale trade9.4%
US avg: 7.2%
Information7.4%
US avg: 11.5%
Transportation & warehousing6.8%
US avg: 3.1%
Retail trade6.7%
US avg: 10.9%
Other services6.3%
US avg: 7%
Public administration4.3%
US avg: 4.9%
Agriculture, forestry, fishing3.6%
US avg: 1.9%
Construction3.6%
US avg: 1.4%
Arts, entertainment, food3.4%
US avg: 2.4%
Finance & insurance1.8%
US avg: 5.1%
Professional, scientific, technical1.2%
US avg: 4.2%
Education & health services0.6%
US avg: 0.9%
Manufacturing0%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$753,900
+30%inflation adjusted, since 2000
from $457,200 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$1,545
−4%inflation adjusted, since 2000
from $1,269 in 2000
US average: $853
Owner-occupied
52.4%
−23.0 ptssince 2000
from 75.4% in 2000
29.0% rent
Vacancy rate
2.9%
−0.4 ptssince 2009
from 3.3% in 2009
US average: 12.1%
Owner cost-burdened
38.0%
−0.7 ptssince 2009
from 38.7% in 2009
US average: 30.9%
Renter cost-burdened
51.8%
−0.3 ptssince 2009
from 52.1% in 2009
US average: 46.8%
Afford Score
8.1
+39%since 2000
from 5.8 in 2000
1990 – 2024
RELATED:See current rent listings in Half Moon Bay on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic66.6%(7,882)
Black3.8%(448)
Hispanic / Latino23.2%(2,751)
Asian3.3%(391)
Other0%
Diversity Score58.5%(6,924)
2010
White, non-Hispanic61.6%(6,977)
Black0.6%(65)
Hispanic / Latino31.5%(3,563)
Asian4.2%(472)
Other1.8%(203)
Diversity Score64.4%(7,297)
Diversity Score
64
+10%since 2000
from 58 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
40.2%
+4.6 ptssince 2000
from 35.5% in 2000
US average: 27.9%
High school or higher
83.4%
+6.2 ptssince 2000
from 77.2% in 2000
US average: 84.9%
Graduate degree
17.8%
+4.4 ptssince 2000
from 13.4% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
26.7 min
+12%since 2000
from 23.8 min in 2000
US average: 25.2
Drive alone to work
71.2%
+1.2 ptssince 2009
from 70.0% in 2009
US average: 76.2%
Carpooled to work
13.4%
−1.7 ptssince 2009
from 15.2% in 2009
US average: 10.4%
Public transit
1.9%
−0.6 ptssince 2009
from 2.6% in 2009
US average: 4.7%
Worked from home
8.4%
+2.1 ptssince 2009
from 6.4% in 2009
US average: 4.1%
Walked to work
3.5%
−0.4 ptssince 2009
from 3.9% in 2009
US average: 2.8%
Biked to work
0.6%
+0.2 ptssince 2009
from 0.5% in 2009
US average: 0.5%
No vehicle available
2.3%
+0.7 ptssince 2009
from 1.6% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
13.5%
+0.7 ptssince 2009
from 12.8% in 2009
US average: 12.9%
Management & professional
42.8%
−22.4 ptssince 2009
from 65.2% in 2009
US average: 35.2%
Section 08

People & community

Male
49.5%
−1.3 ptssince 2009
from 50.8% in 2009
Female
50.5%
+1.3 ptssince 2009
from 49.2% in 2009
Foreign born
23.0%
−2.6 ptssince 2009
from 25.6% in 2009
US average: 12.8%
Veterans
8.3%
−43.2 ptssince 2009
from 51.5% in 2009
US average: 9.9%
Drill deeper

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Pop 13,439
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Head to head

Compare Half Moon Bay to nearby cities

HALF MOON BAY VS
Hillsborough
Income$250,001+169%
Home value$2,000,001+165%
Population11,206−1%
SEE FULL COMPARISON →
HALF MOON BAY VS
Belmont
Income$205,297+121%
Home value$2,000,001+165%
Population28,752+155%
SEE FULL COMPARISON →
HALF MOON BAY VS
Millbrae
Income$163,476+76%
Home value$1,934,900+157%
Population22,869+103%
SEE FULL COMPARISON →
HALF MOON BAY VS
Burlingame
Income$174,000+87%
Home value$2,000,001+165%
Population31,929+183%
SEE FULL COMPARISON →
Frequently asked

How many people live in Half Moon Bay, California?

Half Moon Bay, California has about 11,324 residents according to the 2010 American Community Survey.

What is the median household income in Half Moon Bay, California?

The typical household in Half Moon Bay, California earns about $92,875 a year. Half of households make more than that, and half make less.

Is Half Moon Bay, California expensive?

In Half Moon Bay, California, the median home is worth about $753,900, and the typical rent is about $1,545 a month.

How educated are people in Half Moon Bay, California?

About 40.2% of adults age 25 and over in Half Moon Bay, California hold a bachelor's degree or higher.

What is the poverty rate in Half Moon Bay, California?

About 6.5% of people in Half Moon Bay, California live below the federal poverty line.

Has Half Moon Bay, California grown since 1990?

Yes, Half Moon Bay, California has grown since 1990. The population has added about 2,438 residents, a change of about 27 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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