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CITY · 2010 ACS

Half Moon Bay

California · 11,324 residents · 6.24 sq mi
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The short version

Half Moon Bay is a city of 11,324 people in California. Home values have risen by half since 2000, reaching $753,900. That is roughly 53% ahead of the California median. Median household income runs $92,875, well clear of the $52,703 US median. At a median age of 43.2, this is an older place than the country as a whole. Median rent is $1,545 a month.

At a glance
Wealthier
above the US median
US median: $52,703
Older
median age 43.2
US median: 37.2
More educated
40% hold a bachelor's degree
US average: 28%
Less affordable
home values up 30%, inflation adjusted
US median home: $225,659
Section 01

Population & growth

11,324
−4%since 2000
from 11,842 in 2000
1990 – 2025
43.2
+12%since 2000
from 38.7 in 2000
US average: 37.2
Land area
6.24 sq mi
Population, 19902024
8K10K11K12K13K19902000201020202024Half Moon Bay
202411K
1990201020202024
Age distribution, 2010
Under 56.3%(717)
US avg: 6.5%
5 to 95.9%(667)
US avg: 6.6%
10 to 146.5%(735)
US avg: 6.7%
15 to 195.7%(640)
US avg: 7.1%
20 to 245%(570)
US avg: 7%
25 to 3410.3%(1,172)
US avg: 13.3%
35 to 4412.5%(1,415)
US avg: 13.3%
45 to 5416.7%(1,889)
US avg: 14.6%
55 to 6415.5%(1,755)
US avg: 11.8%
65 to 749.7%(1,099)
US avg: 7%
75 to 844.3%(492)
US avg: 4.2%
85 and over1.5%(173)
US avg: 1.8%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

$92,875
−7%inflation adjusted, since 2000
from $78,473 in 2000
US average: $52,703
1990 – 2024
$44,762
+18%since 2000
from $37,963 in 2000
US average: $27,286
Households earning $100K+
58.6%
−0.5 ptssince 2009
from 59.1% in 2009
US average: 33.3%
6.5%
+0.4 ptssince 2000
from 6.1% in 2000
US average: 13.8%
0.445
US average: 0.461
Workforce by industry, 2010
Wholesale trade9.4%
US avg: 7.2%
Information7.4%
US avg: 11.5%
Transportation & warehousing6.8%
US avg: 3.1%
Retail trade6.7%
US avg: 10.9%
Other services6.3%
US avg: 7%
Public administration4.3%
US avg: 4.9%
Agriculture, forestry, fishing3.6%
US avg: 1.9%
Construction3.6%
US avg: 1.4%
Arts, entertainment, food3.4%
US avg: 2.4%
Finance & insurance1.8%
US avg: 5.1%
Professional, scientific, technical1.2%
US avg: 4.2%
Education & health services0.6%
US avg: 0.9%
Manufacturing0%
US avg: 0.5%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

$753,900
+30%inflation adjusted, since 2000
from $457,200 in 2000
US average: $225,659
1990 – 2024
$1,545
−4%inflation adjusted, since 2000
from $1,269 in 2000
US average: $853
71.0%
−4.5 ptssince 2000
from 75.4% in 2000
29.0% rent
2.9%
−0.4 ptssince 2009
from 3.3% in 2009
US average: 12.1%
2.70 people
−2%since 2009
from 2.75 people in 2009
US average: 2.60
38.0%
−0.7 ptssince 2009
from 38.7% in 2009
US average: 30.9%
51.8%
−0.3 ptssince 2009
from 52.1% in 2009
US average: 46.8%
8.1
−6%since 2009
from 8.6 in 2009
2009 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Section 04

Race & ethnicity

2000
White, non-Hispanic66.6%(7,882)
Black3.8%(448)
Hispanic / Latino23.2%(2,751)
Asian3.3%(391)
Other0%
2010
White, non-Hispanic61.6%(6,977)
Black0.6%(65)
Hispanic / Latino31.5%(3,563)
Asian4.2%(472)
Other1.8%(203)

No data for the years selected.

Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican29%(3,226)
Cuban0.4%(45)
Argentine0.2%(18)
Spaniard0.1%(14)
Ancestry
German12.3%(1,363)
Irish11.7%(1,305)
English10.7%(1,190)
Italian10.4%(1,154)
Scottish3%(335)
Portuguese2.7%(297)
Polish2.4%(270)
American2.3%(259)
Scotch-Irish2.2%(241)
French2.1%(232)
Greek1.6%(179)
Dutch1.5%(166)
+ 22 more ancestry groups with data
Swedish1.4%(157)
Norwegian1.2%(139)
Danish1.2%(131)
Ukrainian1%(111)
Russian0.8%(94)
Hungarian0.8%(92)
Czech0.7%(77)
Welsh0.6%(72)
British0.6%(64)
Swiss0.5%(60)
Austrian0.5%(58)
Croatian0.5%(52)
Belgian0.3%(38)
Finnish0.3%(38)
Arab0.3%(33)
Bulgarian0.2%(25)
Lebanese0.2%(21)
Romanian0.1%(15)
Latvian0.1%(13)
Canadian0.1%(12)
Australian0.1%(7)
Section 05

Education

40.2%
+4.6 ptssince 2000
from 35.5% in 2000
US average: 27.9%
High school or higher
83.4%
+6.2 ptssince 2000
from 77.2% in 2000
US average: 84.9%
17.8%
+4.4 ptssince 2000
from 13.4% in 2000
US average: 10.2%
Section 06

Commute & transportation

26.7 min
+12%since 2000
from 23.8 min in 2000
US average: 25.2
71.2%
+1.2 ptssince 2009
from 70.0% in 2009
US average: 76.2%
13.4%
−1.7 ptssince 2009
from 15.2% in 2009
US average: 10.4%
1.9%
−0.6 ptssince 2009
from 2.6% in 2009
US average: 4.7%
8.4%
+2.1 ptssince 2009
from 6.4% in 2009
US average: 4.1%
3.5%
−0.4 ptssince 2009
from 3.9% in 2009
US average: 2.8%
0.6%
+0.2 ptssince 2009
from 0.5% in 2009
US average: 0.5%
2.3%
+0.7 ptssince 2009
from 1.6% in 2009
US average: 8.7%
Section 07

Work & employment

13.5%
+0.7 ptssince 2009
from 12.8% in 2009
US average: 12.9%
42.8%
+2.3 ptssince 2009
from 40.5% in 2009
US average: 35.2%
Section 08

People & community

49.5%
−1.3 ptssince 2009
from 50.8% in 2009
50.5%
+1.3 ptssince 2009
from 49.2% in 2009
23.0%
−2.6 ptssince 2009
from 25.6% in 2009
US average: 12.8%
8.3%
+0.2 ptssince 2009
from 8.0% in 2009
US average: 9.9%
Marital status (2024)
Men 15+
Never married26.1%(1,088)
Married60.8%(2,541)
Widowed2.5%(104)
Divorced10.6%(443)
Women 15+
Never married30.6%(1,535)
Married50.2%(2,520)
Widowed9.1%(455)
Divorced10.1%(508)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

Showing 2024 (the nearest year with coverage data).

4.0%
−6.6 ptssince 2013
from 10.6% in 2013
US average: 8.4%
64.0%
−3.3 ptssince 2020
from 67.3% in 2020
US average: 54.8%
Direct-purchase
15.4%
+1.9 ptssince 2020
from 13.5% in 2020
US average: 13.8%
23.3%
+0.6 ptssince 2020
from 22.7% in 2020
US average: 18.4%
15.8%
+0.3 ptssince 2020
from 15.5% in 2020
US average: 20.9%
VA health care
2.2%
+0.7 ptssince 2020
from 1.5% in 2020
US average: 2.2%
Any private
76.1%
−1.6 ptssince 2020
from 77.7% in 2020
US average: 67.1%
Any public
35.9%
+3.4 ptssince 2020
from 32.5% in 2020
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)21.9%(127)
US avg: 26.4%
Gulf War (1990s)21%(122)
US avg: 24.3%
Vietnam era26.6%(154)
US avg: 33.1%
Korean War15%(87)
US avg: 4.5%
World War II0%(0)
US avg: 1%

Share of the 580 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
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Frequently asked

How many people live in Half Moon Bay, California?

Half Moon Bay, California has about 11,324 residents according to the 2010 American Community Survey.

What is the median household income in Half Moon Bay, California?

The typical household in Half Moon Bay, California earns about $92,875 a year. Half of households make more than that, and half make less.

Is Half Moon Bay, California expensive?

In Half Moon Bay, California, the median home is worth about $753,900, and the typical rent is about $1,545 a month.

How educated are people in Half Moon Bay, California?

About 40.2% of adults age 25 and over in Half Moon Bay, California hold a bachelor's degree or higher.

What is the poverty rate in Half Moon Bay, California?

About 6.5% of people in Half Moon Bay, California live below the federal poverty line.

Has Half Moon Bay, California grown since 1990?

Yes, Half Moon Bay, California has grown since 1990. The population has added about 2,438 residents, a change of about 27 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →