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CITY · 2010 ACS

Fortuna

California · 11,926 residents · 5.252 sq mi
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Part of the Eureka micropolitan area
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The short version

Fortuna has notably lower household income than the US average, with a median household income of $38,712. Population has held roughly steady since 2000. Median home value has more than doubled since 2000, reaching $302,400. Households here earn about 36% less than the California median.

At a glance
Lower income
below the US median
US median: $52,703
Mid-age
median age 38.1
US median: 37.2
Less educated
20% hold a bachelor's degree
US average: 28%
Less affordable
home values up 92%, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
11,926
+14%since 2000
from 10,497 in 2000
1990 – 2025
Population density
2,271 / sq mi
+14%since 2000
from 1,999 / sq mi in 2000
US average: 261
Median age
38.1
+1%since 2000
from 37.9 in 2000
US average: 37.2
Population, 1990 – 2024
8K9K11K12K13K1990201020202024Fortuna
202412K
1990201020202024
Section 02

Income & economy

Median household income
$38,712
−2%inflation adjusted, since 2000
from $31,129 in 2000
US average: $52,703
1990 – 2024
Per capita income
$22,986
+39%since 2000
from $16,574 in 2000
US average: $27,286
Households earning $100K+
24.4%
−0.7 ptssince 2009
from 25.1% in 2009
US average: 33.3%
Poverty rate
19.1%
+1.7 ptssince 2000
from 17.4% in 2000
US average: 13.8%
Income inequality (Gini)
0.481
US average: 0.461
Workforce by industry, 2010
Information13.4%
US avg: 11.5%
Wholesale trade6.8%
US avg: 7.2%
Retail trade6.6%
US avg: 10.9%
Other services5.7%
US avg: 7%
Finance & insurance5.5%
US avg: 5.1%
Agriculture, forestry, fishing3.8%
US avg: 1.9%
Professional, scientific, technical3.8%
US avg: 4.2%
Construction3.5%
US avg: 1.4%
Public administration2.8%
US avg: 4.9%
Education & health services1.7%
US avg: 0.9%
Transportation & warehousing1.5%
US avg: 3.1%
Arts, entertainment, food0.5%
US avg: 2.4%
Manufacturing0.3%
US avg: 0.5%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$302,400
+92%inflation adjusted, since 2000
from $124,400 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$781
+17%inflation adjusted, since 2000
from $526 in 2000
US average: $853
Owner-occupied
37.6%
−24.6 ptssince 2000
from 62.3% in 2000
41.4% rent
Vacancy rate
4.0%
+0.9 ptssince 2009
from 3.1% in 2009
US average: 12.1%
Owner cost-burdened
30.1%
+3.5 ptssince 2009
from 26.6% in 2009
US average: 30.9%
Renter cost-burdened
67.1%
+3.4 ptssince 2009
from 63.8% in 2009
US average: 46.8%
Afford Score
7.8
+95%since 2000
from 4.0 in 2000
1990 – 2024
RELATED:See current rent listings in Fortuna on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic82.9%(8,704)
Black0.4%(41)
Hispanic / Latino10.5%(1,097)
Asian0.9%(97)
Other0%
Diversity Score27.6%(2,897)
2010
White, non-Hispanic74.8%(8,926)
Black0.5%(65)
Hispanic / Latino17%(2,032)
Asian0.9%(102)
Other5.2%(614)
Diversity Score48.6%(5,800)
Diversity Score
49
+76%since 2000
from 28 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
19.9%
+5.9 ptssince 2000
from 14.1% in 2000
US average: 27.9%
High school or higher
88.8%
+7.4 ptssince 2000
from 81.3% in 2000
US average: 84.9%
Graduate degree
5.4%
+1.9 ptssince 2000
from 3.5% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
20.5 min
+59%since 2000
from 12.9 min in 2000
US average: 25.2
Drive alone to work
68.7%
−0.3 ptssince 2009
from 69.0% in 2009
US average: 76.2%
Carpooled to work
12.4%
+1.8 ptssince 2009
from 10.6% in 2009
US average: 10.4%
Public transit
4.8%
+1.0 ptssince 2009
from 3.8% in 2009
US average: 4.7%
Worked from home
6.7%
−0.8 ptssince 2009
from 7.4% in 2009
US average: 4.1%
Walked to work
3.5%
−1.9 ptssince 2009
from 5.4% in 2009
US average: 2.8%
Biked to work
2.4%
+0.1 ptssince 2009
from 2.4% in 2009
US average: 0.5%
No vehicle available
6.6%
+1.0 ptssince 2009
from 5.6% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
17.5%
−2.4 ptssince 2009
from 19.9% in 2009
US average: 12.9%
Management & professional
24.7%
−32.4 ptssince 2009
from 57.1% in 2009
US average: 35.2%
Section 08

People & community

Male
50.5%
−0.2 ptssince 2009
from 50.7% in 2009
Female
49.5%
+0.2 ptssince 2009
from 49.3% in 2009
Foreign born
6.6%
+0.7 ptssince 2009
from 6.0% in 2009
US average: 12.8%
Veterans
10.9%
−37.6 ptssince 2009
from 48.6% in 2009
US average: 9.9%
Drill deeper

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Compare Fortuna to nearby cities

FORTUNA VS
Eureka
Income$57,662+49%
Home value$404,500+34%
Population25,304+111%
SEE FULL COMPARISON →
FORTUNA VS
Arcata
Income$46,713+21%
Home value$484,600+60%
Population19,047+59%
SEE FULL COMPARISON →
FORTUNA VS
McKinleyville
Income$73,327+89%
Home value$457,600+51%
Population17,113+43%
SEE FULL COMPARISON →
FORTUNA VS
Shasta Lake
Income$67,401+74%
Home value$294,400−3%
Population10,208−15%
SEE FULL COMPARISON →
Frequently asked

How many people live in Fortuna, California?

Fortuna, California has about 11,926 residents according to the 2010 American Community Survey.

What is the median household income in Fortuna, California?

The typical household in Fortuna, California earns about $38,712 a year. Half of households make more than that, and half make less.

Is Fortuna, California expensive?

In Fortuna, California, the median home is worth about $302,400, and the typical rent is about $781 a month.

How educated are people in Fortuna, California?

About 19.9% of adults age 25 and over in Fortuna, California hold a bachelor's degree or higher.

What is the poverty rate in Fortuna, California?

About 19.1% of people in Fortuna, California live below the federal poverty line.

Has Fortuna, California grown since 1990?

Yes, Fortuna, California has grown since 1990. The population has added about 3,276 residents, a change of about 38 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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