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CITY

Horicon

Wisconsin · 3,917 residents (2025 est.) · 3.502 sq mi
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Part of the Beaver Dam micropolitan area
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The short version

Horicon has notably lower household income than the US average, with a median household income of $53,465. Population has held roughly steady since 2000. 18% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $172,500. Households here earn about 31% less than the Wisconsin median.

At a glance
Lower income
below the US median
US median: $82,259
Mid-age
median age 39.3
US median: 38.9
Less educated
18% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
3,814
+1%since 2000
from 3,775 in 2000
1990 – 2025
Population density
1,089 / sq mi
+1%since 2000
from 1,078 / sq mi in 2000
US average: 281
Median age
39.3
+8%since 2000
from 36.3 in 2000
US average: 38.9

PEP 2025 EST:3,917 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
4K4K4K4K4K1990201020202024Horicon
20244K
1990201020202024
Section 02

Income & economy

Median household income
$53,465
−42%inflation adjusted, since 2000
from $50,577 in 2000
US average: $82,259
1990 – 2024
Per capita income
$34,164
+58%since 2000
from $21,690 in 2000
US average: $44,673
Households earning $100K+
32.7%
+5.9 ptssince 2009
from 26.8% in 2009
US average: 53.3%
Poverty rate
14.1%
+12.0 ptssince 2000
from 2.1% in 2000
US average: 12.5%
Income inequality (Gini)
0.407
+22%since 2010
from 0.334 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade27.2%
US avg: 9.9%
Information13.3%
US avg: 10.8%
Wholesale trade5.6%
US avg: 6.9%
Finance & insurance4.8%
US avg: 5.9%
Professional, scientific, technical4.8%
US avg: 5.1%
Other services3.2%
US avg: 6.7%
Public administration3.2%
US avg: 4.8%
Transportation & warehousing1.7%
US avg: 2.2%
Agriculture, forestry, fishing0.9%
US avg: 1.6%
Arts, entertainment, food0.5%
US avg: 1.9%
Construction0.5%
US avg: 1.2%
Manufacturing0.5%
US avg: 0.4%
Education & health services0%
US avg: 0.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$172,500
Unchangedinflation adjusted, since 2000
from $94,600 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$906
−9%inflation adjusted, since 2000
from $547 in 2000
US average: $1,442
Owner-occupied
66.1%
−6.3 ptssince 2000
from 72.3% in 2000
33.9% rent
Vacancy rate
2.9%
−9.3 ptssince 2009
from 12.2% in 2009
US average: 10.0%
Owner cost-burdened
32.2%
+8.2 ptssince 2009
from 24.0% in 2009
US average: 22.9%
Renter cost-burdened
39.7%
+5.4 ptssince 2009
from 34.3% in 2009
US average: 47.4%
Afford Score
3.2
+72%since 2000
from 1.9 in 2000
1990 – 2024
Gentrification Score
21
RELATED:See current rent listings in Horicon on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic96.6%(3,647)
Black0.4%(15)
Hispanic / Latino2.1%(79)
Asian0.2%(7)
Other0%
Diversity Score6.6%(249)
2024
White, non-Hispanic90.2%(3,440)
Black0.2%(7)
Hispanic / Latino2.6%(100)
Asian0%(0)
Other7%(267)
Diversity Score22.6%(862)
Diversity Score
23
+243%since 2000
from 7 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
17.9%
+3.1 ptssince 2000
from 14.8% in 2000
US average: 35.6%
High school or higher
95.5%
+7.1 ptssince 2000
from 88.4% in 2000
US average: 89.6%
Graduate degree
5.9%
+2.5 ptssince 2000
from 3.4% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
21.0 min
+51%since 2000
from 13.9 min in 2000
US average: 26.5
Drive alone to work
81.1%
+2.9 ptssince 2009
from 78.2% in 2009
US average: 68.9%
Carpooled to work
6.0%
−3.4 ptssince 2009
from 9.4% in 2009
US average: 8.5%
Public transit
0.0%
−3.3 ptssince 2009
from 3.3% in 2009
US average: 3.2%
Worked from home
9.9%
+7.5 ptssince 2009
from 2.4% in 2009
US average: 15.0%
Walked to work
2.8%
−2.7 ptssince 2009
from 5.5% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
2.4%
+0.2 ptssince 2009
from 2.2% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
4.8%
−5.1 ptssince 2011
from 9.9% in 2011
US average: 5.2%
Labor force participation
67.3%
−5.2 ptssince 2011
from 72.4% in 2011
US average: 63.5%
Self-employed
12.1%
−0.4 ptssince 2009
from 12.5% in 2009
US average: 13.1%
Management & professional
30.2%
−23.8 ptssince 2009
from 54.0% in 2009
US average: 42.5%
Section 08

People & community

Male
46.1%
−4.1 ptssince 2009
from 50.2% in 2009
Female
53.9%
+4.1 ptssince 2009
from 49.8% in 2009
Foreign born
0.4%
−3.0 ptssince 2009
from 3.4% in 2009
US average: 14.1%
Veterans
9.3%
−42.2 ptssince 2009
from 51.4% in 2009
US average: 6.2%
With a disability
17.9%
+6.6 ptssince 2012
from 11.3% in 2012
US average: 13.3%
Uninsured
2.5%
−90.5 ptssince 2013
from 93.0% in 2013
US average: 8.4%
Broadband at home
85.6%
+7.5 ptssince 2017
from 78.1% in 2017
US average: 91.0%
English only at home
99.3%
+2.6 ptssince 2016
from 96.7% in 2016
US average: 77.7%
Spanish at home
0.3%
−1.5 ptssince 2016
from 1.8% in 2016
US average: 13.6%
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Compare Horicon to nearby cities

HORICON VS
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Income$66,673+25%
Home value$201,900+17%
Population16,542+322%
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HORICON VS
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HORICON VS
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HORICON VS
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Frequently asked

How many people live in Horicon, Wisconsin?

Horicon, Wisconsin has about 3,814 residents according to the 2024 American Community Survey.

What is the median household income in Horicon, Wisconsin?

The typical household in Horicon, Wisconsin earns about $53,465 a year. Half of households make more than that, and half make less.

Is Horicon, Wisconsin expensive?

In Horicon, Wisconsin, the median home is worth about $172,500, and the typical rent is about $906 a month.

How educated are people in Horicon, Wisconsin?

About 17.9% of adults age 25 and over in Horicon, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Horicon, Wisconsin?

About 14.1% of people in Horicon, Wisconsin live below the federal poverty line.

Has Horicon, Wisconsin grown since 1990?

Yes, Horicon, Wisconsin has shrunk since 1990. The population has lost about 59 residents, a change of about -2 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

Horicon, Wisconsin: demographics, income & housing data · CensusEasy