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CITY · 2020 ACS

Horicon

Wisconsin · 3,767 residents · 3.502 sq mi
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Part of the Beaver Dam micropolitan area
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The short version

Horicon has notably lower household income than the US average, with a median household income of $41,893. Population has held roughly steady since 2000. 16% of adults hold a bachelor's degree or higher, below the national rate of 33%. Median home value is $137,000. Households here earn about 34% less than the Wisconsin median.

At a glance
Lower income
below the US median
US median: $66,278
Mid-age
median age 40.5
US median: 38.8
Less educated
16% hold a bachelor's degree
US average: 33%
Stable housing
home values roughly flat, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
3,767
Unchangedsince 2000
from 3,775 in 2000
1990 – 2025
Population density
1,076 / sq mi
Unchangedsince 2000
from 1,078 / sq mi in 2000
US average: 280
Median age
40.5
+12%since 2000
from 36.3 in 2000
US average: 38.8
Population, 1990 – 2024
4K4K4K4K4K1990201020202024Horicon
20244K
1990201020202024
Section 02

Income & economy

Median household income
$41,893
−45%inflation adjusted, since 2000
from $50,577 in 2000
US average: $66,278
1990 – 2024
Per capita income
$30,350
+40%since 2000
from $21,690 in 2000
US average: $35,364
Households earning $100K+
26.9%
+0.1 ptssince 2009
from 26.8% in 2009
US average: 43.9%
Poverty rate
16.8%
+14.7 ptssince 2000
from 2.1% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade35.4%
US avg: 10%
Information10.4%
US avg: 11.1%
Wholesale trade8.5%
US avg: 6.7%
Finance & insurance4.8%
US avg: 5.5%
Professional, scientific, technical4.8%
US avg: 4.7%
Other services4.3%
US avg: 6.6%
Public administration4.3%
US avg: 4.7%
Transportation & warehousing0.6%
US avg: 2.5%
Agriculture, forestry, fishing0%
US avg: 1.7%
Construction0%
US avg: 1.2%
Manufacturing0%
US avg: 0.5%
Education & health services0%
US avg: 0.8%
Arts, entertainment, food0%
US avg: 2%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$137,000
−4%inflation adjusted, since 2000
from $94,600 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$733
−11%inflation adjusted, since 2000
from $547 in 2000
US average: $1,124
Owner-occupied
66.2%
−6.1 ptssince 2000
from 72.3% in 2000
33.8% rent
Afford Score
3.3
+75%since 2000
from 1.9 in 2000
1990 – 2024
RELATED:See current rent listings in Horicon on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic96.6%(3,647)
Black0.4%(15)
Hispanic / Latino2.1%(79)
Asian0.2%(7)
Other0%
Diversity Score6.6%(249)
2020
White, non-Hispanic89.9%(3,387)
Black0.7%(25)
Hispanic / Latino5.4%(205)
Asian0.3%(13)
Other2%(76)
Diversity Score20.1%(759)
Diversity Score
20
+206%since 2000
from 7 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
15.7%
+0.9 ptssince 2000
from 14.8% in 2000
US average: 32.9%
High school or higher
91.5%
+3.1 ptssince 2000
from 88.4% in 2000
US average: 88.5%
Graduate degree
5.7%
+2.3 ptssince 2000
from 3.4% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
24.6 min
+77%since 2000
from 13.9 min in 2000
US average: 26.9
Drive alone to work
76.8%
−1.4 ptssince 2009
from 78.2% in 2009
US average: 75.1%
No vehicle available
5.5%
+3.4 ptssince 2009
from 2.2% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
3.9%
−6.0 ptssince 2011
from 9.9% in 2011
US average: 5.4%
Labor force participation
65.8%
−6.6 ptssince 2011
from 72.4% in 2011
US average: 63.4%
Management & professional
22.8%
−31.2 ptssince 2009
from 54.0% in 2009
US average: 39.3%
Section 08

People & community

Male
49.0%
−1.2 ptssince 2009
from 50.2% in 2009
Female
51.0%
+1.2 ptssince 2009
from 49.8% in 2009
Foreign born
1.9%
−1.5 ptssince 2009
from 3.4% in 2009
US average: 13.5%
Uninsured
5.4%
−87.6 ptssince 2013
from 93.0% in 2013
US average: 8.8%
Drill deeper

Places similar to Horicon

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Brookridge
Pop 4,923
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Head to head

Compare Horicon to nearby cities

HORICON VS
Beaver Dam
Income$66,673+59%
Home value$201,900+47%
Population16,542+322%
SEE FULL COMPARISON →
HORICON VS
Waupun
Income$65,625+57%
Home value$188,600+38%
Population11,150+185%
SEE FULL COMPARISON →
HORICON VS
Hartford
Income$82,014+96%
Home value$297,100+117%
Population16,005+309%
SEE FULL COMPARISON →
HORICON VS
Watertown
Income$70,107+67%
Home value$222,100+62%
Population22,704+480%
SEE FULL COMPARISON →
Frequently asked

How many people live in Horicon, Wisconsin?

Horicon, Wisconsin has about 3,767 residents according to the 2020 American Community Survey.

What is the median household income in Horicon, Wisconsin?

The typical household in Horicon, Wisconsin earns about $41,893 a year. Half of households make more than that, and half make less.

Is Horicon, Wisconsin expensive?

In Horicon, Wisconsin, the median home is worth about $137,000, and the typical rent is about $733 a month.

How educated are people in Horicon, Wisconsin?

About 15.7% of adults age 25 and over in Horicon, Wisconsin hold a bachelor's degree or higher.

What is the poverty rate in Horicon, Wisconsin?

About 16.8% of people in Horicon, Wisconsin live below the federal poverty line.

Has Horicon, Wisconsin grown since 1990?

Yes, Horicon, Wisconsin has shrunk since 1990. The population has lost about 106 residents, a change of about -3 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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