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CITY · 2020 ACS

Willard

Utah · 1,978 residents · 5.568 sq mi
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The short version

Willard is significantly wealthier than the US average, with a median household income of $86,484. Population has grown 21% since 2000. Median home value has more than doubled since 2000, reaching $261,500. Poverty is rare here, at 4.5% of residents.

At a glance
Wealthier
above the US median
US median: $66,278
Mid-age
median age 37.7
US median: 38.8
Average education
29% hold a bachelor's degree
US average: 33%
Less affordable
home values up 35%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
1,978
+21%since 2000
from 1,630 in 2000
1990 – 2025
Population density
355 / sq mi
+21%since 2000
from 293 / sq mi in 2000
US average: 280
Median age
37.7
+15%since 2000
from 32.8 in 2000
US average: 38.8
Population, 1990 – 2024
1K1K2K2K2K1990201020202024Willard
20242K
1990201020202024
Section 02

Income & economy

Median household income
$86,484
+10%inflation adjusted, since 2000
from $52,150 in 2000
US average: $66,278
1990 – 2024
Per capita income
$33,088
+88%since 2000
from $17,592 in 2000
US average: $35,364
Households earning $100K+
62.4%
+23.2 ptssince 2009
from 39.3% in 2009
US average: 43.9%
Poverty rate
4.5%
−2.7 ptssince 2000
from 7.2% in 2000
US average: 12.8%
Workforce by industry, 2020
Retail trade19.7%
US avg: 10%
Wholesale trade15.2%
US avg: 6.7%
Information12.7%
US avg: 11.1%
Finance & insurance4.4%
US avg: 5.5%
Professional, scientific, technical4.4%
US avg: 4.7%
Other services3.8%
US avg: 6.6%
Public administration2.8%
US avg: 4.7%
Transportation & warehousing1.7%
US avg: 2.5%
Agriculture, forestry, fishing1.3%
US avg: 1.7%
Manufacturing0.8%
US avg: 0.5%
Construction0.6%
US avg: 1.2%
Education & health services0%
US avg: 0.8%
Arts, entertainment, food0%
US avg: 2%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$261,500
+35%inflation adjusted, since 2000
from $129,300 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$950
+19%inflation adjusted, since 2000
from $533 in 2000
US average: $1,124
Owner-occupied
90.2%
+1.8 ptssince 2000
from 88.4% in 2000
9.8% rent
Afford Score
3.0
+22%since 2000
from 2.5 in 2000
1990 – 2024
RELATED:See current rent listings in Willard on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic93.6%(1,526)
Black0.1%(2)
Hispanic / Latino4.1%(67)
Asian0.7%(12)
Other0%
Diversity Score12.1%(197)
2020
White, non-Hispanic91.2%(1,803)
Black0.1%(2)
Hispanic / Latino5.7%(113)
Asian0.4%(7)
Other1.2%(25)
Diversity Score17.7%(349)
Diversity Score
18
+46%since 2000
from 12 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
28.5%
+14.1 ptssince 2000
from 14.5% in 2000
US average: 32.9%
High school or higher
91.3%
+2.8 ptssince 2000
from 88.5% in 2000
US average: 88.5%
Graduate degree
5.7%
+0.9 ptssince 2000
from 4.7% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
25.4 min
+74%since 2000
from 14.6 min in 2000
US average: 26.9
Drive alone to work
73.0%
−1.3 ptssince 2009
from 74.3% in 2009
US average: 75.1%
No vehicle available
1.6%
+0.1 ptssince 2009
from 1.5% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
1.1%
−2.0 ptssince 2011
from 3.1% in 2011
US average: 5.4%
Labor force participation
71.2%
−1.3 ptssince 2011
from 72.4% in 2011
US average: 63.4%
Management & professional
37.0%
−25.3 ptssince 2009
from 62.2% in 2009
US average: 39.3%
Section 08

People & community

Male
52.4%
+5.6 ptssince 2009
from 46.8% in 2009
Female
47.6%
−5.6 ptssince 2009
from 53.2% in 2009
Foreign born
2.4%
+0.8 ptssince 2009
from 1.6% in 2009
US average: 13.5%
Uninsured
6.2%
−77.0 ptssince 2013
from 83.2% in 2013
US average: 8.8%
Drill deeper

Places similar to Willard

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Head to head

Compare Willard to nearby cities

WILLARD VS
Pleasant View
Income$129,462+50%
Home value$593,400+127%
Population11,423+359%
SEE FULL COMPARISON →
WILLARD VS
Farr West
Income$127,574+48%
Home value$563,000+115%
Population8,163+228%
SEE FULL COMPARISON →
WILLARD VS
Brigham City
Income$71,308−18%
Home value$369,300+41%
Population20,633+730%
SEE FULL COMPARISON →
WILLARD VS
Plain City
Income$132,766+54%
Home value$579,600+122%
Population9,256+272%
SEE FULL COMPARISON →
Frequently asked

How many people live in Willard, Utah?

Willard, Utah has about 1,978 residents according to the 2020 American Community Survey.

What is the median household income in Willard, Utah?

The typical household in Willard, Utah earns about $86,484 a year. Half of households make more than that, and half make less.

Is Willard, Utah expensive?

In Willard, Utah, the median home is worth about $261,500, and the typical rent is about $950 a month.

How educated are people in Willard, Utah?

About 28.5% of adults age 25 and over in Willard, Utah hold a bachelor's degree or higher.

What is the poverty rate in Willard, Utah?

About 4.5% of people in Willard, Utah live below the federal poverty line.

Has Willard, Utah grown since 1990?

Yes, Willard, Utah has grown since 1990. The population has added about 680 residents, a change of about 52 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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