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CITY

Willard

Utah · 2,486 residents (2025 est.) · 5.568 sq mi
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The short version

Willard is wealthier than most US places, with a median household income of $97,782. Population has grown 36% since 2000. Median home value has roughly tripled since 2000, reaching $451,300. Poverty is rare here, at 4.7% of residents. It sits in the top 10% of US cities for household income.

At a glance
Wealthier
above the US median
US median: $82,259
Younger
median age 37.0
US median: 38.9
Average education
33% hold a bachelor's degree
US average: 36%
Less affordable
home values up 92%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
2,212
+36%since 2000
from 1,630 in 2000
1990 – 2025
Population density
397 / sq mi
+36%since 2000
from 293 / sq mi in 2000
US average: 281
Median age
37.0
+13%since 2000
from 32.8 in 2000
US average: 38.9

PEP 2025 EST:2,486 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
1K1K2K2K2K1990201020202024Willard
20242K
1990201020202024
Section 02

Income & economy

Median household income
$97,782
+3%inflation adjusted, since 2000
from $52,150 in 2000
US average: $82,259
1990 – 2024
Per capita income
$42,036
+139%since 2000
from $17,592 in 2000
US average: $44,673
Households earning $100K+
60.7%
+21.4 ptssince 2009
from 39.3% in 2009
US average: 53.3%
Poverty rate
4.7%
−2.4 ptssince 2000
from 7.2% in 2000
US average: 12.5%
Income inequality (Gini)
0.360
−7%since 2010
from 0.388 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade20.1%
US avg: 9.9%
Wholesale trade10.3%
US avg: 6.9%
Information8.3%
US avg: 10.8%
Finance & insurance5.5%
US avg: 5.9%
Professional, scientific, technical5.5%
US avg: 5.1%
Other services1.5%
US avg: 6.7%
Arts, entertainment, food1.4%
US avg: 1.9%
Agriculture, forestry, fishing1.4%
US avg: 1.6%
Public administration1%
US avg: 4.8%
Construction0.7%
US avg: 1.2%
Manufacturing0.6%
US avg: 0.4%
Transportation & warehousing0.6%
US avg: 2.2%
Education & health services0%
US avg: 0.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$451,300
+92%inflation adjusted, since 2000
from $129,300 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,648
+70%inflation adjusted, since 2000
from $533 in 2000
US average: $1,442
Owner-occupied
83.8%
−4.6 ptssince 2000
from 88.4% in 2000
16.2% rent
Vacancy rate
1.1%
−4.7 ptssince 2009
from 5.8% in 2009
US average: 10.0%
Owner cost-burdened
11.5%
−7.8 ptssince 2009
from 19.3% in 2009
US average: 22.9%
Renter cost-burdened
47.1%
−0.1 ptssince 2009
from 47.2% in 2009
US average: 47.4%
Afford Score
4.6
+86%since 2000
from 2.5 in 2000
1990 – 2024
Gentrification Score
78
RELATED:See current rent listings in Willard on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic93.6%(1,526)
Black0.1%(2)
Hispanic / Latino4.1%(67)
Asian0.7%(12)
Other0%
Diversity Score12.1%(197)
2024
White, non-Hispanic92%(2,035)
Black0.2%(5)
Hispanic / Latino5%(111)
Asian1.3%(28)
Other1.5%(33)
Diversity Score18.8%(417)
Diversity Score
19
+56%since 2000
from 12 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
32.9%
+18.4 ptssince 2000
from 14.5% in 2000
US average: 35.6%
High school or higher
92.7%
+4.1 ptssince 2000
from 88.5% in 2000
US average: 89.6%
Graduate degree
10.4%
+5.7 ptssince 2000
from 4.7% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
24.0 min
+64%since 2000
from 14.6 min in 2000
US average: 26.5
Drive alone to work
61.5%
−12.9 ptssince 2009
from 74.3% in 2009
US average: 68.9%
Carpooled to work
11.1%
−5.3 ptssince 2009
from 16.5% in 2009
US average: 8.5%
Public transit
1.1%
−2.7 ptssince 2009
from 3.8% in 2009
US average: 3.2%
Worked from home
25.5%
+22.6 ptssince 2009
from 2.9% in 2009
US average: 15.0%
Walked to work
0.0%
−1.8 ptssince 2009
from 1.8% in 2009
US average: 2.4%
Biked to work
0.7%
+0.4 ptssince 2009
from 0.3% in 2009
US average: 0.4%
No vehicle available
2.4%
+1.0 ptssince 2009
from 1.5% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
1.9%
−1.2 ptssince 2011
from 3.1% in 2011
US average: 5.2%
Labor force participation
66.1%
−6.3 ptssince 2011
from 72.4% in 2011
US average: 63.5%
Self-employed
11.2%
−0.7 ptssince 2009
from 12.0% in 2009
US average: 13.1%
Management & professional
45.2%
−17.1 ptssince 2009
from 62.2% in 2009
US average: 42.5%
Section 08

People & community

Male
52.9%
+6.1 ptssince 2009
from 46.8% in 2009
Female
47.1%
−6.1 ptssince 2009
from 53.2% in 2009
Foreign born
2.1%
+0.5 ptssince 2009
from 1.6% in 2009
US average: 14.1%
Veterans
7.7%
−44.7 ptssince 2009
from 52.4% in 2009
US average: 6.2%
With a disability
11.5%
+3.2 ptssince 2012
from 8.3% in 2012
US average: 13.3%
Uninsured
8.1%
−75.1 ptssince 2013
from 83.2% in 2013
US average: 8.4%
Broadband at home
97.3%
+16.9 ptssince 2017
from 80.4% in 2017
US average: 91.0%
English only at home
95.2%
−2.3 ptssince 2016
from 97.6% in 2016
US average: 77.7%
Spanish at home
2.4%
+0.2 ptssince 2016
from 2.2% in 2016
US average: 13.6%
Drill deeper

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Head to head

Compare Willard to nearby cities

WILLARD VS
Pleasant View
Income$129,462+32%
Home value$593,400+31%
Population11,423+359%
SEE FULL COMPARISON →
WILLARD VS
Farr West
Income$127,574+30%
Home value$563,000+25%
Population8,163+228%
SEE FULL COMPARISON →
WILLARD VS
Brigham City
Income$71,308−27%
Home value$369,300−18%
Population20,633+730%
SEE FULL COMPARISON →
WILLARD VS
Plain City
Income$132,766+36%
Home value$579,600+28%
Population9,256+272%
SEE FULL COMPARISON →
Frequently asked

How many people live in Willard, Utah?

Willard, Utah has about 2,212 residents according to the 2024 American Community Survey.

What is the median household income in Willard, Utah?

The typical household in Willard, Utah earns about $97,782 a year. Half of households make more than that, and half make less.

Is Willard, Utah expensive?

In Willard, Utah, the median home is worth about $451,300, and the typical rent is about $1,648 a month.

How educated are people in Willard, Utah?

About 32.9% of adults age 25 and over in Willard, Utah hold a bachelor's degree or higher.

What is the poverty rate in Willard, Utah?

About 4.7% of people in Willard, Utah live below the federal poverty line.

Has Willard, Utah grown since 1990?

Yes, Willard, Utah has grown since 1990. The population has added about 914 residents, a change of about 70 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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