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CITY

Horseshoe Bay

Texas · 5,339 residents (2025 est.) · 14.326 sq mi
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#54Oldest by median ageof 6,82664.6
The short version

Horseshoe Bay is wealthier than most US places, with a median household income of $96,794. Population has grown 45% since 2000. 51% of adults hold a bachelor's degree or higher, well above the national rate of 36%. Median home value has roughly tripled since 2000, reaching $549,800. With a median age of 64.6, the population is older than the US median of 38.9. It sits in the top 10% of US cities for household income.

At a glance
Wealthier
above the US median
US median: $82,259
Older
median age 64.6
US median: 38.9
More educated
51% hold a bachelor's degree
US average: 36%
Less affordable
home values up 75%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
4,854
+45%since 2000
from 3,337 in 2000
1990 – 2025
Population density
339 / sq mi
+45%since 2000
from 233 / sq mi in 2000
US average: 281
Median age
64.6
+11%since 2000
from 58.2 in 2000
US average: 38.9

PEP 2025 EST:5,339 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
9552K3K4K5K1990201020202024Horseshoe Bay
20245K
1990201020202024
Section 02

Income & economy

Median household income
$96,794
−2%inflation adjusted, since 2000
from $54,073 in 2000
US average: $82,259
1990 – 2024
Per capita income
$86,908
+140%since 2000
from $36,254 in 2000
US average: $44,673
Households earning $100K+
63.1%
+19.3 ptssince 2009
from 43.8% in 2009
US average: 53.3%
Poverty rate
4.3%
−1.8 ptssince 2000
from 6.1% in 2000
US average: 12.5%
Income inequality (Gini)
0.539
+5%since 2010
from 0.513 in 2010
US average: 0.476
Workforce by industry, 2024
Other services20.8%
US avg: 6.7%
Information14.9%
US avg: 10.8%
Retail trade10.8%
US avg: 9.9%
Wholesale trade7.2%
US avg: 6.9%
Public administration7.1%
US avg: 4.8%
Finance & insurance5.2%
US avg: 5.9%
Agriculture, forestry, fishing4.8%
US avg: 1.6%
Construction4.1%
US avg: 1.2%
Professional, scientific, technical3.9%
US avg: 5.1%
Education & health services1.3%
US avg: 0.9%
Manufacturing0.7%
US avg: 0.4%
Transportation & warehousing0.6%
US avg: 2.2%
Arts, entertainment, food0%
US avg: 1.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$549,800
+75%inflation adjusted, since 2000
from $172,100 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,536
+6%inflation adjusted, since 2000
from $798 in 2000
US average: $1,442
Owner-occupied
80.6%
−4.4 ptssince 2000
from 85.0% in 2000
19.4% rent
Vacancy rate
34.4%
−10.9 ptssince 2009
from 45.4% in 2009
US average: 10.0%
Owner cost-burdened
25.0%
−9.9 ptssince 2009
from 34.9% in 2009
US average: 22.9%
Renter cost-burdened
44.7%
+33.7 ptssince 2009
from 11.0% in 2009
US average: 47.4%
Afford Score
5.7
+78%since 2000
from 3.2 in 2000
1990 – 2024
Gentrification Score
55
RELATED:See current rent listings in Horseshoe Bay on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic93.6%(3,124)
Black0.3%(11)
Hispanic / Latino4.3%(143)
Asian0.7%(25)
Other0%
Diversity Score12.9%(432)
2024
White, non-Hispanic91.2%(4,428)
Black0.1%(5)
Hispanic / Latino4.7%(228)
Asian0.6%(28)
Other3.4%(165)
Diversity Score20.6%(998)
Diversity Score
21
+59%since 2000
from 13 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
51.3%
+9.6 ptssince 2000
from 41.7% in 2000
US average: 35.6%
High school or higher
98.0%
+3.0 ptssince 2000
from 95.0% in 2000
US average: 89.6%
Graduate degree
15.3%
+2.6 ptssince 2000
from 12.7% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
22.0 min
+26%since 2000
from 17.5 min in 2000
US average: 26.5
Drive alone to work
62.8%
−7.9 ptssince 2009
from 70.7% in 2009
US average: 68.9%
Carpooled to work
12.8%
+6.3 ptssince 2009
from 6.5% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
20.8%
+3.3 ptssince 2009
from 17.5% in 2009
US average: 15.0%
Walked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
1.8%
+1.8 ptssince 2009
from 0.0% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
2.9%
+1.7 ptssince 2011
from 1.2% in 2011
US average: 5.2%
Labor force participation
44.1%
−0.2 ptssince 2011
from 44.3% in 2011
US average: 63.5%
Self-employed
6.0%
+3.6 ptssince 2009
from 2.4% in 2009
US average: 13.1%
Management & professional
45.6%
−24.4 ptssince 2009
from 70.0% in 2009
US average: 42.5%
Section 08

People & community

Male
46.7%
−3.9 ptssince 2009
from 50.6% in 2009
Female
53.3%
+3.9 ptssince 2009
from 49.4% in 2009
Foreign born
2.9%
−1.1 ptssince 2009
from 4.0% in 2009
US average: 14.1%
Veterans
13.4%
−35.8 ptssince 2009
from 49.3% in 2009
US average: 6.2%
With a disability
13.5%
−8.1 ptssince 2012
from 21.6% in 2012
US average: 13.3%
Uninsured
10.8%
−83.4 ptssince 2013
from 94.2% in 2013
US average: 8.4%
Broadband at home
93.8%
+8.3 ptssince 2017
from 85.5% in 2017
US average: 91.0%
English only at home
95.5%
+2.1 ptssince 2016
from 93.4% in 2016
US average: 77.7%
Spanish at home
2.7%
−3.5 ptssince 2016
from 6.2% in 2016
US average: 13.6%
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HORSESHOE BAY VS
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HORSESHOE BAY VS
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HORSESHOE BAY VS
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Frequently asked

How many people live in Horseshoe Bay, Texas?

Horseshoe Bay, Texas has about 4,854 residents according to the 2024 American Community Survey.

What is the median household income in Horseshoe Bay, Texas?

The typical household in Horseshoe Bay, Texas earns about $96,794 a year. Half of households make more than that, and half make less.

Is Horseshoe Bay, Texas expensive?

In Horseshoe Bay, Texas, the median home is worth about $549,800, and the typical rent is about $1,536 a month.

How educated are people in Horseshoe Bay, Texas?

About 51.3% of adults age 25 and over in Horseshoe Bay, Texas hold a bachelor's degree or higher.

What is the poverty rate in Horseshoe Bay, Texas?

About 4.3% of people in Horseshoe Bay, Texas live below the federal poverty line.

Has Horseshoe Bay, Texas grown since 1990?

Yes, Horseshoe Bay, Texas has grown since 1990. The population has added about 3,545 residents, a change of about 271 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →