CensusEasy
CITY

Sturgis

South Dakota · 6,922 residents (2025 est.) · 6.42 sq mi
Time machine
COMPARE TO
Part of the Rapid City metro area
Compare
The short version

Sturgis has notably lower household income than the US average, with a median household income of $54,404. Population has held roughly steady since 2000. Median home value has more than tripled since 2000, reaching $271,200. Households here earn about 28% less than the South Dakota median.

At a glance
Lower income
below the US median
US median: $82,259
Mid-age
median age 40.3
US median: 38.9
Less educated
24% hold a bachelor's degree
US average: 36%
Less affordable
home values up 118%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
7,086
+10%since 2000
from 6,442 in 2000
1990 – 2025
Population density
1,104 / sq mi
+10%since 2000
from 1,003 / sq mi in 2000
US average: 281
Median age
40.3
+1%since 2000
from 39.8 in 2000
US average: 38.9

PEP 2025 EST:6,922 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
5K6K6K7K7K1990201020202024Sturgis
20247K
1990201020202024
Section 02

Income & economy

Median household income
$54,404
−1%inflation adjusted, since 2000
from $30,253 in 2000
US average: $82,259
1990 – 2024
Per capita income
$34,935
+108%since 2000
from $16,763 in 2000
US average: $44,673
Households earning $100K+
35.8%
+18.6 ptssince 2009
from 17.2% in 2009
US average: 53.3%
Poverty rate
9.2%
−2.7 ptssince 2000
from 12.0% in 2000
US average: 12.5%
Income inequality (Gini)
0.425
+4%since 2010
from 0.408 in 2010
US average: 0.476
Workforce by industry, 2024
Information11.6%
US avg: 10.8%
Wholesale trade5.5%
US avg: 6.9%
Finance & insurance4.6%
US avg: 5.9%
Retail trade4.2%
US avg: 9.9%
Other services4.1%
US avg: 6.7%
Public administration3.9%
US avg: 4.8%
Agriculture, forestry, fishing3.8%
US avg: 1.6%
Professional, scientific, technical3.2%
US avg: 5.1%
Construction2.4%
US avg: 1.2%
Manufacturing1.5%
US avg: 0.4%
Education & health services1.3%
US avg: 0.9%
Arts, entertainment, food0.5%
US avg: 1.9%
Transportation & warehousing0.4%
US avg: 2.2%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$271,200
+118%inflation adjusted, since 2000
from $68,300 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$780
+14%inflation adjusted, since 2000
from $374 in 2000
US average: $1,442
Owner-occupied
66.9%
+3.2 ptssince 2000
from 63.7% in 2000
33.1% rent
Vacancy rate
5.4%
+2.2 ptssince 2009
from 3.3% in 2009
US average: 10.0%
Owner cost-burdened
30.1%
+4.6 ptssince 2009
from 25.5% in 2009
US average: 22.9%
Renter cost-burdened
37.0%
−4.6 ptssince 2009
from 41.6% in 2009
US average: 47.4%
Afford Score
5.0
+121%since 2000
from 2.3 in 2000
1990 – 2024
Gentrification Score
64
RELATED:See current rent listings in Sturgis on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic93.6%(6,027)
Black0.2%(13)
Hispanic / Latino1.8%(113)
Asian0.3%(20)
Other0%
Diversity Score5.8%(374)
2024
White, non-Hispanic91.1%(6,456)
Black1.9%(135)
Hispanic / Latino3%(212)
Asian0%(0)
Other4%(283)
Diversity Score20.9%(1,480)
Diversity Score
21
+260%since 2000
from 6 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
24.4%
+11.8 ptssince 2000
from 12.6% in 2000
US average: 35.6%
High school or higher
90.4%
+7.6 ptssince 2000
from 82.7% in 2000
US average: 89.6%
Graduate degree
4.9%
+1.1 ptssince 2000
from 3.8% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
18.3 min
+42%since 2000
from 12.9 min in 2000
US average: 26.5
Drive alone to work
71.4%
−2.8 ptssince 2009
from 74.1% in 2009
US average: 68.9%
Carpooled to work
11.8%
−1.5 ptssince 2009
from 13.3% in 2009
US average: 8.5%
Public transit
2.3%
+2.3 ptssince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
2.0%
−2.9 ptssince 2009
from 4.8% in 2009
US average: 15.0%
Walked to work
7.8%
+4.1 ptssince 2009
from 3.8% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
13.5%
+5.6 ptssince 2009
from 7.9% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
3.0%
+0.6 ptssince 2011
from 2.4% in 2011
US average: 5.2%
Labor force participation
69.5%
+9.1 ptssince 2011
from 60.4% in 2011
US average: 63.5%
Self-employed
13.6%
Unchangedsince 2009
from 13.6% in 2009
US average: 13.1%
Management & professional
28.4%
−33.9 ptssince 2009
from 62.2% in 2009
US average: 42.5%
Section 08

People & community

Male
53.8%
+8.0 ptssince 2009
from 45.8% in 2009
Female
46.2%
−8.0 ptssince 2009
from 54.2% in 2009
Foreign born
1.7%
+0.5 ptssince 2009
from 1.3% in 2009
US average: 14.1%
Veterans
11.1%
−33.4 ptssince 2009
from 44.5% in 2009
US average: 6.2%
With a disability
18.7%
−2.9 ptssince 2012
from 21.6% in 2012
US average: 13.3%
Uninsured
9.0%
−79.0 ptssince 2013
from 88.0% in 2013
US average: 8.4%
Broadband at home
89.8%
+16.5 ptssince 2017
from 73.3% in 2017
US average: 91.0%
English only at home
97.8%
−0.7 ptssince 2016
from 98.5% in 2016
US average: 77.7%
Spanish at home
0.5%
−0.6 ptssince 2016
from 1.0% in 2016
US average: 13.6%
Drill deeper

Places similar to Sturgis

Indiantown
Pop 6,826
DeFuniak Springs
Pop 7,338
Inwood
Pop 7,556
Lecanto
Pop 7,398
Places similar to Sturgis
Head to head

Compare Sturgis to nearby cities

STURGIS VS
Spearfish
Income$65,688+21%
Home value$346,200+28%
Population14,154+104%
SEE FULL COMPARISON →
STURGIS VS
Rapid City
Income$70,870+30%
Home value$299,400+10%
Population80,589+1064%
SEE FULL COMPARISON →
STURGIS VS
Box Elder
Income$73,008+34%
Home value$302,100+11%
Population13,936+101%
SEE FULL COMPARISON →
STURGIS VS
Gillette
Income$81,316+49%
Home value$264,500−2%
Population34,024+392%
SEE FULL COMPARISON →
Frequently asked

How many people live in Sturgis, South Dakota?

Sturgis, South Dakota has about 7,086 residents according to the 2024 American Community Survey.

What is the median household income in Sturgis, South Dakota?

The typical household in Sturgis, South Dakota earns about $54,404 a year. Half of households make more than that, and half make less.

Is Sturgis, South Dakota expensive?

In Sturgis, South Dakota, the median home is worth about $271,200, and the typical rent is about $780 a month.

How educated are people in Sturgis, South Dakota?

About 24.4% of adults age 25 and over in Sturgis, South Dakota hold a bachelor's degree or higher.

What is the poverty rate in Sturgis, South Dakota?

About 9.2% of people in Sturgis, South Dakota live below the federal poverty line.

Has Sturgis, South Dakota grown since 1990?

Yes, Sturgis, South Dakota has grown since 1990. The population has added about 1,756 residents, a change of about 33 percent over that period.

Keep going

Explore from here

Up the hierarchy
South Dakota
Rankings
Highest income citiesFastest growing citiesMost educated cities
Compare
Compare Sturgis with another place

DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →