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CITY · 2010 ACS

Lead

South Dakota · 3,124 residents · 2.058 sq mi
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The short version

Lead has notably lower household income than the US average, with a median household income of $38,845. Population has held roughly steady since 2000. 18% of adults hold a bachelor's degree or higher, below the national rate of 28%. Median home value has more than doubled since 2000, reaching $92,800.

At a glance
Lower income
below the US median
US median: $52,703
Older
median age 40.5
US median: 37.2
Less educated
18% hold a bachelor's degree
US average: 28%
Less affordable
home values up 68%, inflation adjusted
US median home: $225,659
Section 01

Population & growth

Total population
3,124
+3%since 2000
from 3,027 in 2000
1990 – 2025
Population density
1,518 / sq mi
+3%since 2000
from 1,471 / sq mi in 2000
US average: 261
Median age
40.5
+9%since 2000
from 37.2 in 2000
US average: 37.2
Population, 1990 – 2024
3K3K3K3K4K1990201020202024Lead
20243K
1990201020202024
Section 02

Income & economy

Median household income
$38,845
+4%inflation adjusted, since 2000
from $29,485 in 2000
US average: $52,703
1990 – 2024
Per capita income
$18,899
+20%since 2000
from $15,726 in 2000
US average: $27,286
Households earning $100K+
8.9%
−2.4 ptssince 2009
from 11.3% in 2009
US average: 33.3%
Poverty rate
12.4%
−0.6 ptssince 2000
from 12.9% in 2000
US average: 13.8%
Income inequality (Gini)
0.320
US average: 0.461
Workforce by industry, 2010
Information10.6%
US avg: 11.5%
Wholesale trade8.7%
US avg: 7.2%
Retail trade4.2%
US avg: 10.9%
Agriculture, forestry, fishing3.5%
US avg: 1.9%
Manufacturing3.5%
US avg: 0.5%
Finance & insurance3.1%
US avg: 5.1%
Arts, entertainment, food3%
US avg: 2.4%
Other services2.4%
US avg: 7%
Public administration2.4%
US avg: 4.9%
Professional, scientific, technical1.9%
US avg: 4.2%
Education & health services1.3%
US avg: 0.9%
Transportation & warehousing0.7%
US avg: 3.1%
Construction0%
US avg: 1.4%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$92,800
+68%inflation adjusted, since 2000
from $43,500 in 2000
US average: $225,659
1990 – 2024
Median gross rent
$602
+11%inflation adjusted, since 2000
from $429 in 2000
US average: $853
Owner-occupied
38.5%
−30.0 ptssince 2000
from 68.4% in 2000
37.6% rent
Vacancy rate
17.1%
−1.1 ptssince 2009
from 18.2% in 2009
US average: 12.1%
Owner cost-burdened
23.7%
+3.4 ptssince 2009
from 20.3% in 2009
US average: 30.9%
Renter cost-burdened
21.4%
−4.3 ptssince 2009
from 25.6% in 2009
US average: 46.8%
Afford Score
2.4
+62%since 2000
from 1.5 in 2000
1990 – 2024
RELATED:See current rent listings in Lead on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic94%(2,845)
Black0.2%(7)
Hispanic / Latino2.7%(82)
Asian0.2%(6)
Other0%
Diversity Score7.8%(238)
2010
White, non-Hispanic92.5%(2,891)
Black0.3%(8)
Hispanic / Latino2.9%(90)
Asian0.4%(13)
Other0.7%(22)
Diversity Score10.6%(332)
Diversity Score
11
+36%since 2000
from 8 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
17.7%
+2.4 ptssince 2000
from 15.3% in 2000
US average: 27.9%
High school or higher
92.4%
+8.6 ptssince 2000
from 83.8% in 2000
US average: 84.9%
Graduate degree
3.2%
−2.1 ptssince 2000
from 5.3% in 2000
US average: 10.2%
Section 06

Commute & transportation

Average commute
14.8 min
+14%since 2000
from 13.0 min in 2000
US average: 25.2
Drive alone to work
80.8%
−6.9 ptssince 2009
from 87.7% in 2009
US average: 76.2%
Carpooled to work
10.4%
+3.8 ptssince 2009
from 6.6% in 2009
US average: 10.4%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 4.7%
Worked from home
4.7%
+1.1 ptssince 2009
from 3.6% in 2009
US average: 4.1%
Walked to work
3.6%
+2.0 ptssince 2009
from 1.6% in 2009
US average: 2.8%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.5%
No vehicle available
4.6%
−2.3 ptssince 2009
from 6.8% in 2009
US average: 8.7%
Section 07

Work & employment

Self-employed
17.4%
−2.8 ptssince 2009
from 20.2% in 2009
US average: 12.9%
Management & professional
19.0%
−36.8 ptssince 2009
from 55.8% in 2009
US average: 35.2%
Section 08

People & community

Male
52.1%
−1.4 ptssince 2009
from 53.6% in 2009
Female
47.9%
+1.4 ptssince 2009
from 46.4% in 2009
Foreign born
1.2%
+0.6 ptssince 2009
from 0.6% in 2009
US average: 12.8%
Veterans
15.3%
−38.7 ptssince 2009
from 54.0% in 2009
US average: 9.9%
Drill deeper

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Head to head

Compare Lead to nearby cities

LEAD VS
Spearfish
Income$65,688+69%
Home value$346,200+273%
Population14,154+362%
SEE FULL COMPARISON →
LEAD VS
Rapid City
Income$70,870+82%
Home value$299,400+223%
Population80,589+2530%
SEE FULL COMPARISON →
LEAD VS
Box Elder
Income$73,008+88%
Home value$302,100+226%
Population13,936+355%
SEE FULL COMPARISON →
LEAD VS
Gillette
Income$81,316+109%
Home value$264,500+185%
Population34,024+1010%
SEE FULL COMPARISON →
Frequently asked

How many people live in Lead, South Dakota?

Lead, South Dakota has about 3,124 residents according to the 2010 American Community Survey.

What is the median household income in Lead, South Dakota?

The typical household in Lead, South Dakota earns about $38,845 a year. Half of households make more than that, and half make less.

Is Lead, South Dakota expensive?

In Lead, South Dakota, the median home is worth about $92,800, and the typical rent is about $602 a month.

How educated are people in Lead, South Dakota?

About 17.7% of adults age 25 and over in Lead, South Dakota hold a bachelor's degree or higher.

What is the poverty rate in Lead, South Dakota?

About 12.4% of people in Lead, South Dakota live below the federal poverty line.

Has Lead, South Dakota grown since 1990?

Yes, Lead, South Dakota has shrunk since 1990. The population has lost about 508 residents, a change of about -14 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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