CensusEasy
CITY · 1990 CENSUS

Lead

South Dakota · 3,632 residents · 2.06 sq mi
Time machine
COMPARE TO
Compare
The short version

Lead is home to 3,632 people in South Dakota. Median home value sits at $33,300. The average commute runs 11 minutes. 11% of adults hold a bachelor's degree or higher. Renters pay $280 a month at the median. Growth has run 20% since 2000, or 605 more people.

At a glance
Lower income
below the US median
US median: $30,130
Mid-age
median age 33.7
US median: 33.0
Less educated
11% hold a bachelor's degree
US average: 20%
Stable housing
home values roughly flat, inflation adjusted
US median home: $93,722
Section 01

Population & growth

3,632
+20%vs 2000
vs 3,027 in 2000
1990 – 2025
33.7
−9%vs 2000
vs 37.2 in 2000
US average: 33.0
Land area
2.06 sq mi
Population, 19902024
3K3K3K3K4K19902000201020202024Lead
20243K
1990201020202024
Age distribution, 1990
Under 57%(254)
US avg: 7.3%
5 to 97.8%(284)
US avg: 7.3%
10 to 148.9%(325)
US avg: 6.9%
15 to 196.7%(242)
US avg: 7.1%
20 to 245%(180)
US avg: 7.5%
25 to 3417%(618)
US avg: 17.5%
35 to 4414%(509)
US avg: 15.1%
45 to 549.5%(346)
US avg: 10.2%
55 to 649.9%(360)
US avg: 8.5%
65 to 747.8%(283)
US avg: 7.3%
75 to 845.7%(208)
US avg: 4%
85 and over0.6%(23)
US avg: 1.2%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

$23,132
+3%inflation adjusted, since 2000
vs $29,485 in 2000
US average: $30,130
1990 – 2024
$11,038
−30%vs 2000
vs $15,726 in 2000
US average: $14,340
12.8%
−0.2 ptsvs 2000
vs 12.9% in 2000
US average: 13.2%
Section 03

Housing

$33,300
+1%inflation adjusted, since 2000
vs $43,500 in 2000
US average: $93,722
1990 – 2024
$280
−14%inflation adjusted, since 2000
vs $429 in 2000
US average: $450
66.6%
−1.9 ptsvs 2000
vs 68.4% in 2000
33.4% rent
Section 04

Race & ethnicity

2000
White, non-Hispanic94%(2,845)
Black0.2%(7)
Hispanic / Latino2.7%(82)
Asian0.2%(6)
Other0%
1990
White, non-Hispanic96%(3,485)
Black0.3%(10)
Hispanic / Latino1.9%(68)
Asian0%(0)
Other3.8%(137)

No data for the years selected.

Section 04 · Origins

Detailed origins & ancestry

Detailed origin tables are available for 2024; showing 2024 data.

Hispanic origin
Mexican1.5%(44)
Spaniard0.5%(15)
Ancestry
German30%(902)
English14.1%(423)
Irish13.7%(413)
American10.8%(325)
Russian7.3%(218)
Norwegian5.7%(170)
Scottish3.6%(107)
Scotch-Irish1.7%(50)
Dutch1.1%(34)
Polish1.1%(34)
Czech1.1%(33)
Italian1.1%(32)
+ 4 more ancestry groups with data
French0.5%(16)
Austrian0.4%(11)
Belgian0.2%(6)
Bulgarian0.2%(6)
Section 05

Education

11.5%
−3.9 ptsvs 2000
vs 15.3% in 2000
US average: 20.3%
High school or higher
77.7%
−6.1 ptsvs 2000
vs 83.8% in 2000
US average: 75.2%
2.6%
−2.7 ptsvs 2000
vs 5.3% in 2000
US average: 7.1%
Section 06

Commute & transportation

11.0 min
−16%vs 2000
vs 13.0 min in 2000
US average: 21.9
Section 07

Work & employment

No data for the years selected.

Section 08

People & community

No data for the years selected.

Marital status (2024)
Men 15+
Never married47.8%(649)
Married42.9%(583)
Widowed0.7%(10)
Divorced8.6%(117)
Women 15+
Never married23.3%(314)
Married40.2%(541)
Widowed20.7%(279)
Divorced15.8%(213)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

Showing 2024 (the nearest year with coverage data).

9.4%
−8.8 ptssince 2013
from 18.2% in 2013
US average: 8.4%
55.0%
+12.3 ptssince 2020
from 42.7% in 2020
US average: 54.8%
Direct-purchase
11.9%
−6.5 ptssince 2020
from 18.4% in 2020
US average: 13.8%
30.1%
−0.8 ptssince 2020
from 30.9% in 2020
US average: 18.4%
12.9%
+0.2 ptssince 2020
from 12.7% in 2020
US average: 20.9%
VA health care
5.0%
−0.9 ptssince 2020
from 5.9% in 2020
US average: 2.2%
Any private
69.4%
+9.9 ptssince 2020
from 59.5% in 2020
US average: 67.1%
Any public
36.3%
−6.8 ptssince 2020
from 43.1% in 2020
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)3.9%(9)
US avg: 26.4%
Gulf War (1990s)26.1%(60)
US avg: 24.3%
Vietnam era46.5%(107)
US avg: 33.1%
Korean War0%(0)
US avg: 4.5%
World War II0%(0)
US avg: 1%

Share of the 230 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
Drill deeper

Places similar to Lead

Head to head

Compare Lead to nearby cities

Frequently asked

How many people live in Lead, South Dakota?

Lead, South Dakota has about 3,632 residents according to the 1990 Census.

What is the median household income in Lead, South Dakota?

The typical household in Lead, South Dakota earns about $23,132 a year. Half of households make more than that, and half make less.

Is Lead, South Dakota expensive?

In Lead, South Dakota, the median home is worth about $33,300, and the typical rent is about $280 a month.

How educated are people in Lead, South Dakota?

About 11.5% of adults age 25 and over in Lead, South Dakota hold a bachelor's degree or higher.

What is the poverty rate in Lead, South Dakota?

About 12.8% of people in Lead, South Dakota live below the federal poverty line.

Keep going

Explore from here

DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →