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CITY · 2020 ACS

Lead

South Dakota · 2,982 residents · 2.058 sq mi
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The short version

Lead has notably lower household income than the US average, with a median household income of $44,278. Population has held roughly steady since 2000. Median home value has more than tripled since 2000, reaching $157,900. Households here earn about 26% less than the South Dakota median.

At a glance
Lower income
below the US median
US median: $66,278
Older
median age 42.1
US median: 38.8
Less educated
26% hold a bachelor's degree
US average: 33%
Less affordable
home values up 142%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
2,982
−1%since 2000
from 3,027 in 2000
1990 – 2025
Population density
1,449 / sq mi
−1%since 2000
from 1,471 / sq mi in 2000
US average: 280
Median age
42.1
+13%since 2000
from 37.2 in 2000
US average: 38.8
Population, 1990 – 2024
3K3K3K3K4K1990201020202024Lead
20243K
1990201020202024
Section 02

Income & economy

Median household income
$44,278
Unchangedinflation adjusted, since 2000
from $29,485 in 2000
US average: $66,278
1990 – 2024
Per capita income
$28,643
+82%since 2000
from $15,726 in 2000
US average: $35,364
Households earning $100K+
26.1%
+14.8 ptssince 2009
from 11.3% in 2009
US average: 43.9%
Poverty rate
17.1%
+4.1 ptssince 2000
from 12.9% in 2000
US average: 12.8%
Workforce by industry, 2020
Information14.1%
US avg: 11.1%
Wholesale trade8.5%
US avg: 6.7%
Agriculture, forestry, fishing5.5%
US avg: 1.7%
Construction3.7%
US avg: 1.2%
Retail trade2.9%
US avg: 10%
Finance & insurance2%
US avg: 5.5%
Manufacturing1.8%
US avg: 0.5%
Arts, entertainment, food1.1%
US avg: 2%
Education & health services1.1%
US avg: 0.8%
Professional, scientific, technical0.9%
US avg: 4.7%
Transportation & warehousing0%
US avg: 2.5%
Other services0%
US avg: 6.6%
Public administration0%
US avg: 4.7%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$157,900
+142%inflation adjusted, since 2000
from $43,500 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$721
+12%inflation adjusted, since 2000
from $429 in 2000
US average: $1,124
Owner-occupied
61.2%
−7.2 ptssince 2000
from 68.4% in 2000
38.8% rent
Afford Score
3.6
+142%since 2000
from 1.5 in 2000
1990 – 2024
RELATED:See current rent listings in Lead on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic94%(2,845)
Black0.2%(7)
Hispanic / Latino2.7%(82)
Asian0.2%(6)
Other0%
Diversity Score7.8%(238)
2020
White, non-Hispanic86.8%(2,589)
Black0.4%(11)
Hispanic / Latino4.8%(143)
Asian0.6%(19)
Other1.6%(49)
Diversity Score18.6%(555)
Diversity Score
19
+137%since 2000
from 8 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
25.8%
+10.4 ptssince 2000
from 15.3% in 2000
US average: 32.9%
High school or higher
93.8%
+10.0 ptssince 2000
from 83.8% in 2000
US average: 88.5%
Graduate degree
1.9%
−3.4 ptssince 2000
from 5.3% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
14.7 min
+12%since 2000
from 13.0 min in 2000
US average: 26.9
Drive alone to work
73.3%
−14.4 ptssince 2009
from 87.7% in 2009
US average: 75.1%
No vehicle available
14.1%
+7.3 ptssince 2009
from 6.8% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
4.2%
+2.7 ptssince 2011
from 1.5% in 2011
US average: 5.4%
Labor force participation
59.2%
−8.7 ptssince 2011
from 67.9% in 2011
US average: 63.4%
Management & professional
28.5%
−27.4 ptssince 2009
from 55.8% in 2009
US average: 39.3%
Section 08

People & community

Male
43.7%
−9.8 ptssince 2009
from 53.6% in 2009
Female
56.3%
+9.8 ptssince 2009
from 46.4% in 2009
Foreign born
0.6%
Unchangedsince 2009
from 0.6% in 2009
US average: 13.5%
Uninsured
15.3%
−66.5 ptssince 2013
from 81.8% in 2013
US average: 8.8%
Drill deeper

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Head to head

Compare Lead to nearby cities

LEAD VS
Spearfish
Income$65,688+48%
Home value$346,200+119%
Population14,154+362%
SEE FULL COMPARISON →
LEAD VS
Rapid City
Income$70,870+60%
Home value$299,400+90%
Population80,589+2530%
SEE FULL COMPARISON →
LEAD VS
Box Elder
Income$73,008+65%
Home value$302,100+91%
Population13,936+355%
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LEAD VS
Gillette
Income$81,316+84%
Home value$264,500+68%
Population34,024+1010%
SEE FULL COMPARISON →
Frequently asked

How many people live in Lead, South Dakota?

Lead, South Dakota has about 2,982 residents according to the 2020 American Community Survey.

What is the median household income in Lead, South Dakota?

The typical household in Lead, South Dakota earns about $44,278 a year. Half of households make more than that, and half make less.

Is Lead, South Dakota expensive?

In Lead, South Dakota, the median home is worth about $157,900, and the typical rent is about $721 a month.

How educated are people in Lead, South Dakota?

About 25.8% of adults age 25 and over in Lead, South Dakota hold a bachelor's degree or higher.

What is the poverty rate in Lead, South Dakota?

About 17.1% of people in Lead, South Dakota live below the federal poverty line.

Has Lead, South Dakota grown since 1990?

Yes, Lead, South Dakota has shrunk since 1990. The population has lost about 650 residents, a change of about -18 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →