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CITY

Urbana

Missouri · 411 residents (2025 est.) · 0.962 sq mi
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The short version

Urbana has notably lower household income than the US average, with a median household income of $38,750. Population has held roughly steady since 2000. 10% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $83,000. With a median age of 46.2, the population is older than the US median of 38.9. Households here earn about 45% less than the Missouri median.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 46.2
US median: 38.9
Less educated
10% hold a bachelor's degree
US average: 36%
Less affordable
home values up 33%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
441
+8%since 2000
from 407 in 2000
1990 – 2025
Population density
458 / sq mi
+8%since 2000
from 423 / sq mi in 2000
US average: 281
Median age
46.2
+20%since 2000
from 38.5 in 2000
US average: 38.9

PEP 2025 EST:411 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
3113564004444891990201020202024Urbana
2024441
1990201020202024
Section 02

Income & economy

Median household income
$38,750
+11%inflation adjusted, since 2000
from $19,236 in 2000
US average: $82,259
1990 – 2024
Per capita income
$21,727
+29%since 2000
from $16,824 in 2000
US average: $44,673
Households earning $100K+
25.5%
+19.6 ptssince 2009
from 5.9% in 2009
US average: 53.3%
Poverty rate
30.7%
+14.1 ptssince 2000
from 16.5% in 2000
US average: 12.5%
Income inequality (Gini)
0.439
+11%since 2010
from 0.394 in 2010
US average: 0.476
Workforce by industry, 2024
Information13.1%
US avg: 10.8%
Finance & insurance11.4%
US avg: 5.9%
Professional, scientific, technical11.4%
US avg: 5.1%
Wholesale trade10.8%
US avg: 6.9%
Retail trade5.1%
US avg: 9.9%
Agriculture, forestry, fishing0.6%
US avg: 1.6%
Construction0.6%
US avg: 1.2%
Arts, entertainment, food0.6%
US avg: 1.9%
Manufacturing0%
US avg: 0.4%
Transportation & warehousing0%
US avg: 2.2%
Education & health services0%
US avg: 0.9%
Other services0%
US avg: 6.7%
Public administration0%
US avg: 4.8%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$83,000
+33%inflation adjusted, since 2000
from $34,300 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$830
+62%inflation adjusted, since 2000
from $282 in 2000
US average: $1,442
Owner-occupied
74.5%
+9.7 ptssince 2000
from 64.7% in 2000
25.5% rent
Vacancy rate
19.9%
+4.1 ptssince 2009
from 15.8% in 2009
US average: 10.0%
Owner cost-burdened
21.3%
+7.2 ptssince 2009
from 14.1% in 2009
US average: 22.9%
Renter cost-burdened
51.4%
−0.2 ptssince 2009
from 51.6% in 2009
US average: 47.4%
Afford Score
2.1
+20%since 2000
from 1.8 in 2000
1990 – 2024
Gentrification Score
34
RELATED:See current rent listings in Urbana on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic97.3%(396)
Black0%(0)
Hispanic / Latino0.2%(1)
Asian0%(0)
Other0%
Diversity Score0.6%(3)
2024
White, non-Hispanic91.2%(402)
Black1.1%(5)
Hispanic / Latino1.8%(8)
Asian0.7%(3)
Other5.2%(23)
Diversity Score20.7%(91)
Diversity Score
21
+3200%since 2000
from 1 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
10.3%
+5.7 ptssince 2000
from 4.6% in 2000
US average: 35.6%
High school or higher
76.5%
+11.6 ptssince 2000
from 64.9% in 2000
US average: 89.6%
Graduate degree
0.0%
−0.7 ptssince 2000
from 0.7% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
34.7 min
+32%since 2000
from 26.4 min in 2000
US average: 26.5
Drive alone to work
76.9%
+0.5 ptssince 2009
from 76.4% in 2009
US average: 68.9%
Carpooled to work
20.2%
+1.1 ptssince 2009
from 19.1% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
1.2%
−0.5 ptssince 2009
from 1.7% in 2009
US average: 15.0%
Walked to work
1.2%
−1.7 ptssince 2009
from 2.8% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
6.9%
−4.9 ptssince 2009
from 11.8% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
0.0%
−8.7 ptssince 2011
from 8.7% in 2011
US average: 5.2%
Labor force participation
48.6%
+2.5 ptssince 2011
from 46.2% in 2011
US average: 63.5%
Self-employed
4.5%
−10.8 ptssince 2009
from 15.4% in 2009
US average: 13.1%
Management & professional
18.8%
−36.2 ptssince 2009
from 54.9% in 2009
US average: 42.5%
Section 08

People & community

Male
51.2%
+8.0 ptssince 2009
from 43.2% in 2009
Female
48.8%
−8.0 ptssince 2009
from 56.8% in 2009
Foreign born
0.2%
−1.7 ptssince 2009
from 1.9% in 2009
US average: 14.1%
Veterans
7.7%
−33.3 ptssince 2009
from 41.1% in 2009
US average: 6.2%
With a disability
26.9%
+1.5 ptssince 2012
from 25.4% in 2012
US average: 13.3%
Uninsured
25.0%
−57.3 ptssince 2013
from 82.3% in 2013
US average: 8.4%
Broadband at home
73.8%
+21.6 ptssince 2017
from 52.2% in 2017
US average: 91.0%
English only at home
99.8%
−0.2 ptssince 2016
from 100.0% in 2016
US average: 77.7%
Spanish at home
0.0%
Unchangedsince 2016
from 0.0% in 2016
US average: 13.6%
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URBANA VS
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URBANA VS
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URBANA VS
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Home value$177,700+114%
Population169,847+41225%
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Frequently asked

How many people live in Urbana, Missouri?

Urbana, Missouri has about 441 residents according to the 2024 American Community Survey.

What is the median household income in Urbana, Missouri?

The typical household in Urbana, Missouri earns about $38,750 a year. Half of households make more than that, and half make less.

Is Urbana, Missouri expensive?

In Urbana, Missouri, the median home is worth about $83,000, and the typical rent is about $830 a month.

How educated are people in Urbana, Missouri?

About 10.3% of adults age 25 and over in Urbana, Missouri hold a bachelor's degree or higher.

What is the poverty rate in Urbana, Missouri?

About 30.7% of people in Urbana, Missouri live below the federal poverty line.

Has Urbana, Missouri grown since 1990?

Yes, Urbana, Missouri has grown since 1990. The population has added about 86 residents, a change of about 24 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

Urbana, Missouri: demographics, income & housing data · CensusEasy