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CITY

Potterville

Michigan · 3,135 residents (2025 est.) · 1.746 sq mi
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The short version

Potterville has lower-than-average household income, with a median household income of $64,693. Population has grown 42% since 2000. 19% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $154,500. At a median age of 32.0, residents skew younger than the country as a whole.

At a glance
Lower income
below the US median
US median: $82,259
Younger
median age 32.0
US median: 38.9
Less educated
19% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
3,087
+42%since 2000
from 2,168 in 2000
1990 – 2025
Population density
1,768 / sq mi
+42%since 2000
from 1,242 / sq mi in 2000
US average: 281
Median age
32.0
+10%since 2000
from 29.2 in 2000
US average: 38.9

PEP 2025 EST:3,135 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
1K2K2K3K3K1990201020202024Potterville
20243K
1990201020202024
Section 02

Income & economy

Median household income
$64,693
−16%inflation adjusted, since 2000
from $42,292 in 2000
US average: $82,259
1990 – 2024
Per capita income
$28,511
+59%since 2000
from $17,880 in 2000
US average: $44,673
Households earning $100K+
43.7%
+17.4 ptssince 2009
from 26.3% in 2009
US average: 53.3%
Poverty rate
11.4%
+5.5 ptssince 2000
from 5.9% in 2000
US average: 12.5%
Income inequality (Gini)
0.391
+7%since 2010
from 0.365 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade23.4%
US avg: 9.9%
Information14.1%
US avg: 10.8%
Other services6.2%
US avg: 6.7%
Public administration5.9%
US avg: 4.8%
Finance & insurance5.2%
US avg: 5.9%
Professional, scientific, technical5.2%
US avg: 5.1%
Wholesale trade3.6%
US avg: 6.9%
Transportation & warehousing1.7%
US avg: 2.2%
Agriculture, forestry, fishing0.4%
US avg: 1.6%
Construction0.4%
US avg: 1.2%
Arts, entertainment, food0.4%
US avg: 1.9%
Manufacturing0%
US avg: 0.4%
Education & health services0%
US avg: 0.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$154,500
+17%inflation adjusted, since 2000
from $72,700 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,152
+43%inflation adjusted, since 2000
from $441 in 2000
US average: $1,442
Owner-occupied
58.9%
−16.8 ptssince 2000
from 75.7% in 2000
41.1% rent
Vacancy rate
7.1%
+3.9 ptssince 2009
from 3.2% in 2009
US average: 10.0%
Owner cost-burdened
18.4%
−11.1 ptssince 2009
from 29.5% in 2009
US average: 22.9%
Renter cost-burdened
42.8%
+11.2 ptssince 2009
from 31.6% in 2009
US average: 47.4%
Afford Score
2.4
+39%since 2000
from 1.7 in 2000
1990 – 2024
Gentrification Score
28
RELATED:See current rent listings in Potterville on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic93.7%(2,032)
Black0.2%(5)
Hispanic / Latino4%(87)
Asian0.3%(7)
Other0%
Diversity Score11.1%(241)
2024
White, non-Hispanic83.9%(2,590)
Black0%(0)
Hispanic / Latino9%(278)
Asian3.3%(103)
Other3.8%(116)
Diversity Score35.7%(1,101)
Diversity Score
36
+220%since 2000
from 11 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
19.5%
+10.2 ptssince 2000
from 9.2% in 2000
US average: 35.6%
High school or higher
96.0%
+8.0 ptssince 2000
from 87.9% in 2000
US average: 89.6%
Graduate degree
1.4%
−1.1 ptssince 2000
from 2.5% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
19.7 min
+43%since 2000
from 13.8 min in 2000
US average: 26.5
Drive alone to work
79.8%
−8.9 ptssince 2009
from 88.7% in 2009
US average: 68.9%
Carpooled to work
10.9%
+4.5 ptssince 2009
from 6.5% in 2009
US average: 8.5%
Public transit
0.0%
−0.6 ptssince 2009
from 0.6% in 2009
US average: 3.2%
Worked from home
7.4%
+5.5 ptssince 2009
from 1.9% in 2009
US average: 15.0%
Walked to work
0.9%
−0.8 ptssince 2009
from 1.7% in 2009
US average: 2.4%
Biked to work
0.0%
−0.6 ptssince 2009
from 0.6% in 2009
US average: 0.4%
No vehicle available
7.3%
+4.5 ptssince 2009
from 2.8% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
3.0%
−4.7 ptssince 2011
from 7.7% in 2011
US average: 5.2%
Labor force participation
69.8%
−5.7 ptssince 2011
from 75.5% in 2011
US average: 63.5%
Self-employed
10.0%
−5.5 ptssince 2009
from 15.5% in 2009
US average: 13.1%
Management & professional
27.5%
−34.7 ptssince 2009
from 62.2% in 2009
US average: 42.5%
Section 08

People & community

Male
48.6%
−1.2 ptssince 2009
from 49.8% in 2009
Female
51.4%
+1.2 ptssince 2009
from 50.2% in 2009
Foreign born
2.3%
+1.7 ptssince 2009
from 0.5% in 2009
US average: 14.1%
Veterans
8.7%
−38.7 ptssince 2009
from 47.4% in 2009
US average: 6.2%
With a disability
18.1%
+7.1 ptssince 2012
from 11.0% in 2012
US average: 13.3%
Uninsured
3.9%
−85.1 ptssince 2013
from 89.0% in 2013
US average: 8.4%
Broadband at home
97.7%
+12.2 ptssince 2017
from 85.5% in 2017
US average: 91.0%
English only at home
96.6%
−1.2 ptssince 2016
from 97.7% in 2016
US average: 77.7%
Spanish at home
1.9%
−0.4 ptssince 2016
from 2.3% in 2016
US average: 13.6%
Drill deeper

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Head to head

Compare Potterville to nearby cities

POTTERVILLE VS
Charlotte
Income$62,681−3%
Home value$153,900same
Population9,305+197%
SEE FULL COMPARISON →
POTTERVILLE VS
Waverly
Income$75,700+17%
Home value$234,600+52%
Population23,575+652%
SEE FULL COMPARISON →
POTTERVILLE VS
Holt
Income$86,472+34%
Home value$226,400+47%
Population25,316+708%
SEE FULL COMPARISON →
POTTERVILLE VS
Lansing
Income$54,382−16%
Home value$128,700−17%
Population113,884+3533%
SEE FULL COMPARISON →
Frequently asked

How many people live in Potterville, Michigan?

Potterville, Michigan has about 3,087 residents according to the 2024 American Community Survey.

What is the median household income in Potterville, Michigan?

The typical household in Potterville, Michigan earns about $64,693 a year. Half of households make more than that, and half make less.

Is Potterville, Michigan expensive?

In Potterville, Michigan, the median home is worth about $154,500, and the typical rent is about $1,152 a month.

How educated are people in Potterville, Michigan?

About 19.5% of adults age 25 and over in Potterville, Michigan hold a bachelor's degree or higher.

What is the poverty rate in Potterville, Michigan?

About 11.4% of people in Potterville, Michigan live below the federal poverty line.

Has Potterville, Michigan grown since 1990?

Yes, Potterville, Michigan has grown since 1990. The population has added about 1,564 residents, a change of about 103 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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