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CITY

Osceola

Iowa · 5,679 residents (2025 est.) · 7.263 sq mi
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The short version

Osceola has lower-than-average household income, with a median household income of $68,284. Population has grown 19% since 2000. 14% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $146,300.

At a glance
Lower income
below the US median
US median: $82,259
Mid-age
median age 37.6
US median: 38.9
Less educated
14% hold a bachelor's degree
US average: 36%
Stable housing
home values roughly flat, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
5,523
+19%since 2000
from 4,659 in 2000
1990 – 2025
Population density
760 / sq mi
+19%since 2000
from 641 / sq mi in 2000
US average: 281
Median age
37.6
−1%since 2000
from 38.0 in 2000
US average: 38.9

PEP 2025 EST:5,679 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
4K4K5K5K6K1990201020202024Osceola
20246K
1990201020202024
Section 02

Income & economy

Median household income
$68,284
+15%inflation adjusted, since 2000
from $32,701 in 2000
US average: $82,259
1990 – 2024
Per capita income
$38,928
+126%since 2000
from $17,244 in 2000
US average: $44,673
Households earning $100K+
43.2%
+20.0 ptssince 2009
from 23.1% in 2009
US average: 53.3%
Poverty rate
6.4%
−1.3 ptssince 2000
from 7.6% in 2000
US average: 12.5%
Income inequality (Gini)
0.454
−6%since 2010
from 0.482 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade17.1%
US avg: 9.9%
Information14.6%
US avg: 10.8%
Finance & insurance10.3%
US avg: 5.9%
Professional, scientific, technical10.3%
US avg: 5.1%
Other services8.1%
US avg: 6.7%
Wholesale trade7.6%
US avg: 6.9%
Public administration7.1%
US avg: 4.8%
Agriculture, forestry, fishing1.9%
US avg: 1.6%
Construction1.9%
US avg: 1.2%
Transportation & warehousing0.4%
US avg: 2.2%
Manufacturing0%
US avg: 0.4%
Education & health services0%
US avg: 0.9%
Arts, entertainment, food0%
US avg: 1.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$146,300
+18%inflation adjusted, since 2000
from $67,800 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$943
+11%inflation adjusted, since 2000
from $467 in 2000
US average: $1,442
Owner-occupied
61.8%
−2.5 ptssince 2000
from 64.4% in 2000
38.2% rent
Vacancy rate
12.4%
+0.2 ptssince 2009
from 12.2% in 2009
US average: 10.0%
Owner cost-burdened
18.6%
−0.4 ptssince 2009
from 19.0% in 2009
US average: 22.9%
Renter cost-burdened
45.2%
+17.2 ptssince 2009
from 28.0% in 2009
US average: 47.4%
Afford Score
2.1
+3%since 2000
from 2.1 in 2000
1990 – 2024
Gentrification Score
47
RELATED:See current rent listings in Osceola on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic92.4%(4,306)
Black0.1%(5)
Hispanic / Latino6.2%(291)
Asian0.6%(27)
Other0%
Diversity Score16.3%(761)
2024
White, non-Hispanic66.5%(3,675)
Black0.1%(4)
Hispanic / Latino26.3%(1,451)
Asian0.5%(28)
Other6.6%(365)
Diversity Score60.5%(3,340)
Diversity Score
60
+270%since 2000
from 16 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
14.0%
−0.6 ptssince 2000
from 14.5% in 2000
US average: 35.6%
High school or higher
84.5%
+0.7 ptssince 2000
from 83.8% in 2000
US average: 89.6%
Graduate degree
5.5%
+1.4 ptssince 2000
from 4.1% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
20.6 min
+31%since 2000
from 15.7 min in 2000
US average: 26.5
Drive alone to work
83.6%
+11.0 ptssince 2009
from 72.6% in 2009
US average: 68.9%
Carpooled to work
9.4%
−3.5 ptssince 2009
from 12.9% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
7.0%
−2.0 ptssince 2009
from 9.0% in 2009
US average: 15.0%
Walked to work
0.0%
−5.1 ptssince 2009
from 5.1% in 2009
US average: 2.4%
Biked to work
0.0%
−0.4 ptssince 2009
from 0.4% in 2009
US average: 0.4%
No vehicle available
17.9%
+7.8 ptssince 2009
from 10.1% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
6.0%
−1.1 ptssince 2011
from 7.1% in 2011
US average: 5.2%
Labor force participation
68.8%
+6.2 ptssince 2011
from 62.7% in 2011
US average: 63.5%
Self-employed
15.7%
+2.1 ptssince 2009
from 13.6% in 2009
US average: 13.1%
Management & professional
24.8%
−42.0 ptssince 2009
from 66.8% in 2009
US average: 42.5%
Section 08

People & community

Male
50.5%
+1.3 ptssince 2009
from 49.1% in 2009
Female
49.5%
−1.3 ptssince 2009
from 50.9% in 2009
Foreign born
9.7%
−0.5 ptssince 2009
from 10.1% in 2009
US average: 14.1%
Veterans
6.4%
−40.3 ptssince 2009
from 46.7% in 2009
US average: 6.2%
With a disability
21.5%
+6.9 ptssince 2012
from 14.6% in 2012
US average: 13.3%
Uninsured
3.2%
−80.6 ptssince 2013
from 83.8% in 2013
US average: 8.4%
Broadband at home
88.1%
+11.6 ptssince 2017
from 76.5% in 2017
US average: 91.0%
English only at home
87.2%
+7.1 ptssince 2016
from 80.1% in 2016
US average: 77.7%
Spanish at home
12.2%
−5.0 ptssince 2016
from 17.2% in 2016
US average: 13.6%
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OSCEOLA VS
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OSCEOLA VS
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Frequently asked

How many people live in Osceola, Iowa?

Osceola, Iowa has about 5,523 residents according to the 2024 American Community Survey.

What is the median household income in Osceola, Iowa?

The typical household in Osceola, Iowa earns about $68,284 a year. Half of households make more than that, and half make less.

Is Osceola, Iowa expensive?

In Osceola, Iowa, the median home is worth about $146,300, and the typical rent is about $943 a month.

How educated are people in Osceola, Iowa?

About 14.0% of adults age 25 and over in Osceola, Iowa hold a bachelor's degree or higher.

What is the poverty rate in Osceola, Iowa?

About 6.4% of people in Osceola, Iowa live below the federal poverty line.

Has Osceola, Iowa grown since 1990?

Yes, Osceola, Iowa has grown since 1990. The population has added about 1,359 residents, a change of about 33 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →