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COUNTY

Marshall County

South Dakota · 4,426 residents (2025 est.) · 838.081 sq mi
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Notable rankings
#35Lowest unemploymentof 3,1440.3%#114Lowest poverty rateof 3,1446.1%
The short version

Marshall County has roughly average household income, with a median household income of $78,156. Population has declined 5% since 2000. Median home value has roughly tripled since 2000, reaching $156,500. Poverty is rare here, at 6.1% of residents. It sits in the top 10% of US counties for household income.

At a glance
Average income
near the US median
US median: $82,259
Older
median age 42.5
US median: 38.9
Less educated
25% hold a bachelor's degree
US average: 36%
Less affordable
home values up 91%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
4,344
−5%since 2000
from 4,576 in 2000
1990 – 2025
Population density
5 / sq mi
+2%since 2009
from 5 / sq mi in 2009
US average: 281
Median age
42.5
+2%since 2000
from 41.6 in 2000
US average: 38.9

PEP 2025 EST:4,426 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
4K4K5K5K5K1990201020202024Marshall County
20244K
1990201020202024
Age distribution, 2024
Under 56.9%(301)
US avg: 5.6%
5 to 96.7%(290)
US avg: 6%
10 to 147%(305)
US avg: 6.4%
15 to 197.4%(322)
US avg: 6.6%
20 to 244.1%(176)
US avg: 6.5%
25 to 349.2%(399)
US avg: 13.7%
35 to 4411.2%(487)
US avg: 13.2%
45 to 549.4%(407)
US avg: 12.2%
55 to 6414.9%(648)
US avg: 12.7%
65 to 7414%(608)
US avg: 10.2%
75 to 846.9%(299)
US avg: 5.1%
85 and over2.3%(102)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

Median household income
$78,156
+40%inflation adjusted, since 2000
from $30,567 in 2000
US average: $82,259
1990 – 2024
Per capita income
$43,791
+183%since 2000
from $15,462 in 2000
US average: $44,673
Households earning $100K+
51.4%
+34.1 ptssince 2009
from 17.3% in 2009
US average: 53.3%
Poverty rate
6.1%
−7.8 ptssince 2000
from 13.9% in 2000
US average: 12.5%
Income inequality (Gini)
0.449
−1%since 2010
from 0.451 in 2010
US average: 0.476
Workforce by industry, 2024
Agriculture, forestry, fishing17.2%
US avg: 1.6%
Construction16.9%
US avg: 1.2%
Retail trade14%
US avg: 9.9%
Wholesale trade11.3%
US avg: 6.9%
Information8.2%
US avg: 10.8%
Finance & insurance5.1%
US avg: 5.9%
Other services4.4%
US avg: 6.7%
Public administration4.4%
US avg: 4.8%
Education & health services2.6%
US avg: 0.9%
Professional, scientific, technical2.4%
US avg: 5.1%
Transportation & warehousing2%
US avg: 2.2%
Arts, entertainment, food1.2%
US avg: 1.9%
Manufacturing0.2%
US avg: 0.4%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

Median home value
$156,500
+91%inflation adjusted, since 2000
from $44,900 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$752
+37%inflation adjusted, since 2000
from $302 in 2000
US average: $1,442
Owner-occupied
80.3%
+2.5 ptssince 2000
from 77.8% in 2000
19.7% rent
Vacancy rate
32.2%
+1.1 ptssince 2009
from 31.1% in 2009
US average: 10.0%
Owner cost-burdened
12.2%
−3.0 ptssince 2009
from 15.2% in 2009
US average: 22.9%
Renter cost-burdened
17.8%
−6.5 ptssince 2009
from 24.3% in 2009
US average: 47.4%
Afford Score
2.0
+10%since 2009
from 1.8 in 2009
2009 – 2024
Our index: median home value divided by median household income. Lower is more affordable.
Gentrification Score
85
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
RELATED:See current rent listings in Marshall County on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic92.2%(4,221)
Black0.1%(4)
Hispanic / Latino0.8%(35)
Asian0.1%(3)
Other0%
2024
White, non-Hispanic83.7%(3,636)
Black0.1%(5)
Hispanic / Latino6.4%(278)
Asian0.2%(8)
Other9.6%(417)
Diversity Score
36
+46%since 2009
from 25 in 2009
2009 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican5.6%(244)
Nicaraguan0.6%(25)
Asian origin
Korean0.2%(8)
Pacific Islander origin
Chamorro0.4%(18)
Ancestry
German46.3%(2,011)
Norwegian25.1%(1,089)
Irish5.3%(229)
Swedish4.5%(197)
English3.9%(169)
Polish3.4%(149)
Dutch2.3%(101)
Austrian2%(85)
American1.3%(57)
Czech0.9%(38)
Ukrainian0.8%(34)
Danish0.6%(27)
+ 12 more ancestry groups with data
Russian0.5%(21)
Swiss0.5%(21)
Scottish0.3%(15)
French0.3%(14)
Hungarian0.3%(12)
Italian0.3%(12)
Welsh0.2%(9)
Croatian0.1%(6)
Finnish0.1%(6)
Somali0%(1)
RANKED:Largest German population · Largest Norwegian population · Largest Mexican population · Largest Irish population · Largest Swedish population
Section 05

Education

Bachelor's degree or higher
25.4%
+9.2 ptssince 2000
from 16.2% in 2000
US average: 35.6%
High school or higher
92.4%
+16.8 ptssince 2000
from 75.6% in 2000
US average: 89.6%
Graduate degree
6.1%
+2.6 ptssince 2000
from 3.5% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
16.0 min
+14%since 2000
from 14.0 min in 2000
US average: 26.5
Drive alone to work
80.5%
+6.8 ptssince 2009
from 73.7% in 2009
US average: 68.9%
Carpooled to work
8.3%
−1.3 ptssince 2009
from 9.6% in 2009
US average: 8.5%
Public transit
0.0%
−0.2 ptssince 2009
from 0.2% in 2009
US average: 3.2%
Worked from home
4.9%
−2.8 ptssince 2009
from 7.8% in 2009
US average: 15.0%
Walked to work
4.8%
−3.0 ptssince 2009
from 7.9% in 2009
US average: 2.4%
Biked to work
0.0%
−0.3 ptssince 2009
from 0.3% in 2009
US average: 0.4%
No vehicle available
2.3%
−2.1 ptssince 2009
from 4.4% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
0.3%
−3.1 ptssince 2011
from 3.4% in 2011
US average: 5.2%
Labor force participation
63.8%
+1.9 ptssince 2011
from 61.9% in 2011
US average: 63.5%
Self-employed
9.7%
−3.9 ptssince 2009
from 13.7% in 2009
US average: 13.1%
Management & professional
31.3%
−28.9 ptssince 2009
from 60.2% in 2009
US average: 42.5%
Section 08

People & community

Male
52.9%
+1.7 ptssince 2009
from 51.3% in 2009
Female
47.1%
−1.7 ptssince 2009
from 48.7% in 2009
Foreign born
3.1%
+2.9 ptssince 2009
from 0.2% in 2009
US average: 14.1%
Veterans
9.0%
−41.0 ptssince 2009
from 50.0% in 2009
US average: 6.2%
With a disability
10.7%
+0.5 ptssince 2012
from 10.2% in 2012
US average: 13.3%
Uninsured
3.9%
−86.2 ptssince 2013
from 90.1% in 2013
US average: 8.4%
Broadband at home
89.5%
+16.6 ptssince 2017
from 72.9% in 2017
US average: 91.0%
English only at home
94.1%
−0.9 ptssince 2016
from 94.9% in 2016
US average: 77.7%
Spanish at home
3.1%
−0.8 ptssince 2016
from 4.0% in 2016
US average: 13.6%
Marital status
Men 15+
Never married27.4%(506)
Married62.5%(1,157)
Widowed1.5%(27)
Divorced8.6%(160)
Women 15+
Never married20.1%(321)
Married58.4%(933)
Widowed15.8%(252)
Divorced5.8%(92)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Drill deeper

Places similar to Marshall County

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Pop 4,483
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Pop 4,642
Oneida County
Pop 5,085
Gray County
Pop 5,652
Places similar to Marshall County
Head to head

Compare Marshall County to nearby counties

MARSHALL COUNTY VS
Sargent County
Income$77,946same
Home value$163,200+4%
Population3,711−16%
SEE FULL COMPARISON →
MARSHALL COUNTY VS
Day County
Income$66,033−16%
Home value$173,600+11%
Population5,484+24%
SEE FULL COMPARISON →
MARSHALL COUNTY VS
Roberts County
Income$65,130−17%
Home value$154,500−1%
Population10,255+132%
SEE FULL COMPARISON →
MARSHALL COUNTY VS
Brown County
Income$70,898−9%
Home value$221,100+41%
Population37,561+749%
SEE FULL COMPARISON →
Frequently asked

How many people live in Marshall County, South Dakota?

Marshall County, South Dakota has about 4,344 residents according to the 2024 American Community Survey.

What is the median household income in Marshall County, South Dakota?

The typical household in Marshall County, South Dakota earns about $78,156 a year. Half of households make more than that, and half make less.

Is Marshall County, South Dakota expensive?

In Marshall County, South Dakota, the median home is worth about $156,500, and the typical rent is about $752 a month.

How educated are people in Marshall County, South Dakota?

About 25.4% of adults age 25 and over in Marshall County, South Dakota hold a bachelor's degree or higher.

What is the poverty rate in Marshall County, South Dakota?

About 6.1% of people in Marshall County, South Dakota live below the federal poverty line.

Has Marshall County, South Dakota grown since 1990?

Yes, Marshall County, South Dakota has shrunk since 1990. The population has lost about 500 residents, a change of about -10 percent over that period.

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Explore from here

1 census tract
Census Tract 9508
6 ZIP codes
ZIP 57430ZIP 57270ZIP 57454ZIP 57232ZIP 57247ZIP 57421
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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →