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CITY

Winner

South Dakota · 2,969 residents (2025 est.) · 2.292 sq mi
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The short version

Winner has notably lower household income than the US average, with a median household income of $47,381. Population has declined 7% since 2000. 14% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than doubled since 2000, reaching $106,100. The poverty rate of 28.2% is well above the national figure. Households here earn about 37% less than the South Dakota median.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 43.6
US median: 38.9
Less educated
14% hold a bachelor's degree
US average: 36%
Less affordable
home values up 34%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
2,905
−7%since 2000
from 3,137 in 2000
1990 – 2025
Population density
1,267 / sq mi
−7%since 2000
from 1,369 / sq mi in 2000
US average: 281
Median age
43.6
+5%since 2000
from 41.6 in 2000
US average: 38.9

PEP 2025 EST:2,969 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
3K3K3K3K3K1990201020202024Winner
20243K
1990201020202024
Section 02

Income & economy

Median household income
$47,381
−1%inflation adjusted, since 2000
from $26,277 in 2000
US average: $82,259
1990 – 2024
Per capita income
$28,776
+83%since 2000
from $15,717 in 2000
US average: $44,673
Households earning $100K+
31.1%
+17.8 ptssince 2009
from 13.2% in 2009
US average: 53.3%
Poverty rate
28.2%
+12.2 ptssince 2000
from 16.0% in 2000
US average: 12.5%
Income inequality (Gini)
0.468
+19%since 2010
from 0.392 in 2010
US average: 0.476
Workforce by industry, 2024
Information19.9%
US avg: 10.8%
Agriculture, forestry, fishing10.6%
US avg: 1.6%
Construction10.6%
US avg: 1.2%
Other services5%
US avg: 6.7%
Public administration5%
US avg: 4.8%
Finance & insurance3%
US avg: 5.9%
Wholesale trade2.8%
US avg: 6.9%
Professional, scientific, technical2.4%
US avg: 5.1%
Retail trade2.1%
US avg: 9.9%
Transportation & warehousing1.8%
US avg: 2.2%
Education & health services0.6%
US avg: 0.9%
Manufacturing0%
US avg: 0.4%
Arts, entertainment, food0%
US avg: 1.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$106,100
+34%inflation adjusted, since 2000
from $43,600 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$770
+36%inflation adjusted, since 2000
from $311 in 2000
US average: $1,442
Owner-occupied
62.2%
−7.6 ptssince 2000
from 69.8% in 2000
37.8% rent
Vacancy rate
20.0%
+11.2 ptssince 2009
from 8.8% in 2009
US average: 10.0%
Owner cost-burdened
18.7%
+6.2 ptssince 2009
from 12.5% in 2009
US average: 22.9%
Renter cost-burdened
58.2%
+16.5 ptssince 2009
from 41.7% in 2009
US average: 47.4%
Afford Score
2.2
+35%since 2000
from 1.7 in 2000
1990 – 2024
Gentrification Score
23
RELATED:See current rent listings in Winner on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic88.8%(2,786)
Black0.1%(2)
Hispanic / Latino0.7%(22)
Asian0.1%(2)
Other0%
Diversity Score2.3%(72)
2024
White, non-Hispanic70.2%(2,039)
Black1.5%(44)
Hispanic / Latino3.7%(107)
Asian0%(0)
Other24.6%(715)
Diversity Score55.6%(1,617)
Diversity Score
56
+2327%since 2000
from 2 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
14.4%
−1.2 ptssince 2000
from 15.7% in 2000
US average: 35.6%
High school or higher
85.8%
+8.7 ptssince 2000
from 77.1% in 2000
US average: 89.6%
Graduate degree
2.7%
−0.4 ptssince 2000
from 3.1% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
11.7 min
+14%since 2000
from 10.3 min in 2000
US average: 26.5
Drive alone to work
84.5%
+9.6 ptssince 2009
from 75.0% in 2009
US average: 68.9%
Carpooled to work
4.2%
−9.1 ptssince 2009
from 13.3% in 2009
US average: 8.5%
Public transit
0.8%
−2.3 ptssince 2009
from 3.1% in 2009
US average: 3.2%
Worked from home
1.6%
−0.1 ptssince 2009
from 1.7% in 2009
US average: 15.0%
Walked to work
8.9%
+2.8 ptssince 2009
from 6.2% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
12.6%
−2.1 ptssince 2009
from 14.6% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
2.8%
+0.2 ptssince 2011
from 2.7% in 2011
US average: 5.2%
Labor force participation
54.7%
−14.5 ptssince 2011
from 69.2% in 2011
US average: 63.5%
Self-employed
13.6%
−4.3 ptssince 2009
from 17.9% in 2009
US average: 13.1%
Management & professional
34.3%
−32.2 ptssince 2009
from 66.5% in 2009
US average: 42.5%
Section 08

People & community

Male
51.0%
+5.1 ptssince 2009
from 45.9% in 2009
Female
49.0%
−5.1 ptssince 2009
from 54.1% in 2009
Foreign born
1.4%
+1.4 ptssince 2009
from 0.0% in 2009
US average: 14.1%
Veterans
5.8%
−40.2 ptssince 2009
from 46.0% in 2009
US average: 6.2%
With a disability
14.3%
−4.1 ptssince 2012
from 18.4% in 2012
US average: 13.3%
Uninsured
18.1%
−65.2 ptssince 2013
from 83.3% in 2013
US average: 8.4%
Broadband at home
88.4%
+18.3 ptssince 2017
from 70.1% in 2017
US average: 91.0%
English only at home
94.9%
+4.7 ptssince 2016
from 90.2% in 2016
US average: 77.7%
Spanish at home
2.5%
+0.2 ptssince 2016
from 2.2% in 2016
US average: 13.6%
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Frequently asked

How many people live in Winner, South Dakota?

Winner, South Dakota has about 2,905 residents according to the 2024 American Community Survey.

What is the median household income in Winner, South Dakota?

The typical household in Winner, South Dakota earns about $47,381 a year. Half of households make more than that, and half make less.

Is Winner, South Dakota expensive?

In Winner, South Dakota, the median home is worth about $106,100, and the typical rent is about $770 a month.

How educated are people in Winner, South Dakota?

About 14.4% of adults age 25 and over in Winner, South Dakota hold a bachelor's degree or higher.

What is the poverty rate in Winner, South Dakota?

About 28.2% of people in Winner, South Dakota live below the federal poverty line.

Has Winner, South Dakota grown since 1990?

Yes, Winner, South Dakota has shrunk since 1990. The population has lost about 449 residents, a change of about -13 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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