United States › South Dakota › Winner CITY
Winner South Dakota · 2,969 residents (2025 est.) · 2.29 sq mi
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The short version
Winner is a city of 2,905 people in South Dakota. Four-year degrees are less common here than nationally, at 14% of adults. The poverty rate is 28.2%, above the 12.5% national rate. The typical home is worth $106,100, having more than doubled since 2000. Getting to work takes 12 minutes on average. That trails the South Dakota median by roughly 37%.
At a glance
Lower income
below the US median
US median: $82,259
Older
median age 43.6
US median: 38.9
Less educated
14% hold a bachelor's degree
US average: 36%
Less affordable
home values up 34%, inflation adjusted
US median home: $376,019
Section 01
Population & growth from 3,137 in 2000
2,969 in 2025 (Census Bureau estimate)
1,267 / sq mi
+5%since 2009
from 1,210 / sq mi in 2009
US average: 281
from 41.6 in 2000
US average: 38.9
Population, 1990 – 2024
3K 3K 3K 3K 3K 1990 2000 2010 2020 2024 Winner Age distribution, 2024
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02
Income & economy $47,381
−1%inflation adjusted, since 2000
from $26,277 in 2000
US average: $82,259
from $15,717 in 2000
US average: $44,673
Households earning $100K+
from 13.2% in 2009
US average: 53.3%
from 16.0% in 2000
US average: 12.5%
from 0.392 in 2010
US average: 0.476
Workforce by industry, 2024
Agriculture, forestry, fishing 10.6%
Professional, scientific, technical 2.4%
Transportation & warehousing 1.8%
Education & health services 0.6%
Arts, entertainment, food 0%
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$106,100
+34%inflation adjusted, since 2000
from $43,600 in 2000
US average: $376,019
$770
+36%inflation adjusted, since 2000
from $311 in 2000
US average: $1,442
from 69.8% in 2000
37.8% rent
from 8.8% in 2009
US average: 10.0%
2.36 people
+14%since 2009
from 2.07 people in 2009
US average: 2.54
from 12.5% in 2009
US average: 22.9%
from 41.7% in 2009
US average: 47.4%
from 1.5 in 2009
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
Section 04
Race & ethnicity 2000
White, non-Hispanic 88.8%(2,786)
Hispanic / Latino 0.7%(22)
2024
White, non-Hispanic 70.2%(2,039)
Hispanic / Latino 3.7%(107)
from 45 in 2009
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Section 04 · Origins
Detailed origins & ancestry Ancestry
+ 5 more ancestry groups with data from 15.7% in 2000
US average: 35.6%
High school or higher
from 77.1% in 2000
US average: 89.6%
from 3.1% in 2000
US average: 14.0%
Section 06
Commute & transportation from 10.3 min in 2000
US average: 26.5
from 75.0% in 2009
US average: 68.9%
from 13.3% in 2009
US average: 8.5%
from 3.1% in 2009
US average: 3.2%
from 1.7% in 2009
US average: 15.0%
from 6.2% in 2009
US average: 2.4%
from 0.0% in 2009
US average: 0.4%
from 14.6% in 2009
US average: 8.3%
Section 07
Work & employment from 2.7% in 2011
US average: 5.2%
from 69.2% in 2011
US average: 63.5%
Women 20-64 in the labor force
from 83.9% in 2020
US average: 74.6%
from 17.9% in 2009
US average: 13.1%
from 41.4% in 2009
US average: 42.5%
Section 08
People & community from 0.0% in 2009
US average: 14.1%
from 11.0% in 2009
US average: 6.2%
from 18.4% in 2012
US average: 13.3%
from 16.7% in 2013
US average: 8.4%
from 70.1% in 2017
US average: 91.0%
Computer in household
from 86.8% in 2020
US average: 95.5%
from 86.0% in 2020
US average: 87.7%
from 90.2% in 2016
US average: 77.7%
from 2.2% in 2016
US average: 13.6%
Marital status
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09
Health coverage from 16.7% in 2013
US average: 8.4%
from 41.2% in 2020
US average: 54.8%
Direct-purchase
from 24.6% in 2020
US average: 13.8%
from 24.6% in 2020
US average: 18.4%
from 29.5% in 2020
US average: 20.9%
VA health care
from 4.5% in 2020
US average: 2.2%
Any private
from 63.9% in 2020
US average: 67.1%
Any public
from 47.9% in 2020
US average: 36.7%
Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.
Section 09 · Service history
Veterans Veterans by period of service, 2024
Gulf War (2001 or later) 10.9%(14)
Gulf War (1990s) 18.8%(24)
Share of the 128 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.
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Compare Winner to nearby cities Frequently asked
How many people live in Winner, South Dakota? Winner, South Dakota has about 2,905 residents according to the 2024 American Community Survey.
What is the median household income in Winner, South Dakota? The typical household in Winner, South Dakota earns about $47,381 a year. Half of households make more than that, and half make less.
Is Winner, South Dakota expensive? In Winner, South Dakota, the median home is worth about $106,100, and the typical rent is about $770 a month.
How educated are people in Winner, South Dakota? About 14.4% of adults age 25 and over in Winner, South Dakota hold a bachelor's degree or higher.
What is the poverty rate in Winner, South Dakota? About 28.2% of people in Winner, South Dakota live below the federal poverty line.
Has Winner, South Dakota grown since 1990? Yes, Winner, South Dakota has shrunk since 1990. The population has lost about 449 residents, a change of about -13 percent over that period.
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