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CITY · 1990 CENSUS

Winner

South Dakota · 3,354 residents · 2.29 sq mi
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The short version

Winner is a city of 3,354 people in South Dakota. The typical home is worth $35,300. About 10% of adults have finished a four-year degree. The median age is 36.9, about 4 years above the US median. Households take in $17,769 at the median, 41% less than the US figure. Renters pay $251 a month at the median.

At a glance
Lower income
below the US median
US median: $30,130
Older
median age 36.9
US median: 33.0
Less educated
10% hold a bachelor's degree
US average: 20%
Stable housing
home values roughly flat, inflation adjusted
US median home: $93,722
Section 01

Population & growth

Total population
3,354
+7%vs 2000
vs 3,137 in 2000
1990 – 2025
Median age
36.9
−11%vs 2000
vs 41.6 in 2000
US average: 33.0
Land area
2.29 sq mi
Population, 1990 – 2024
3K3K3K3K3K19902000201020202024Winner
20243K
1990201020202024
Age distribution, 1990
Under 57.4%(249)
US avg: 7.3%
5 to 97.5%(250)
US avg: 7.3%
10 to 147.1%(239)
US avg: 6.9%
15 to 196.3%(210)
US avg: 7.1%
20 to 244%(133)
US avg: 7.5%
25 to 3414.7%(493)
US avg: 17.5%
35 to 4411.5%(385)
US avg: 15.1%
45 to 549.5%(320)
US avg: 10.2%
55 to 6410.7%(360)
US avg: 8.5%
65 to 7412.6%(424)
US avg: 7.3%
75 to 846.3%(210)
US avg: 4%
85 and over2.4%(81)
US avg: 1.2%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

Median household income
$17,769
−11%inflation adjusted, since 2000
vs $26,277 in 2000
US average: $30,130
1990 – 2024
Per capita income
$11,234
−29%vs 2000
vs $15,717 in 2000
US average: $14,340
Poverty rate
20.1%
+4.1 ptsvs 2000
vs 16.0% in 2000
US average: 13.2%
Section 03

Housing

Median home value
$35,300
+7%inflation adjusted, since 2000
vs $43,600 in 2000
US average: $93,722
1990 – 2024
Median gross rent
$251
+6%inflation adjusted, since 2000
vs $311 in 2000
US average: $450
Owner-occupied
70.6%
+0.8 ptsvs 2000
vs 69.8% in 2000
29.4% rent
Section 04

Race & ethnicity

2000
White, non-Hispanic88.8%(2,786)
Black0.1%(2)
Hispanic / Latino0.7%(22)
Asian0.1%(2)
Other0%
1990
White, non-Hispanic93.2%(3,127)
Black0%(0)
Hispanic / Latino0%(0)
Asian0%(0)
Other6.8%(227)

No data for the years selected.

Section 04 · Origins

Detailed origins & ancestry

Detailed origin tables are available for 2024; showing 2024 data.

Hispanic origin
Mexican3.1%(91)
Salvadoran0.6%(16)
Ancestry
German35.8%(1,041)
English9.4%(274)
Czech8.6%(249)
Norwegian7.6%(222)
Irish6.3%(183)
American4.3%(124)
French3.2%(94)
Dutch2.1%(60)
Danish1.4%(41)
Scotch-Irish0.7%(21)
Polish0.7%(20)
Swedish0.6%(18)
+ 5 more ancestry groups with data
Italian0.5%(14)
Scottish0.3%(8)
British0.2%(6)
Russian0.2%(6)
Welsh0.2%(6)
Section 05

Education

Bachelor's degree or higher
9.8%
−5.9 ptsvs 2000
vs 15.7% in 2000
US average: 20.3%
High school or higher
72.0%
−5.1 ptsvs 2000
vs 77.1% in 2000
US average: 75.2%
Graduate degree
2.3%
−0.8 ptsvs 2000
vs 3.1% in 2000
US average: 7.1%
Section 06

Commute & transportation

Average commute
15.4 min
+51%vs 2000
vs 10.3 min in 2000
US average: 21.9
Section 07

Work & employment

No data for the years selected.

Section 08

People & community

No data for the years selected.

Marital status (2024)
Men 15+
Never married45.5%(527)
Married39.9%(463)
Widowed1.3%(15)
Divorced13.3%(154)
Women 15+
Never married36%(410)
Married37%(421)
Widowed15.8%(180)
Divorced11.2%(127)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

Showing 2024 (the nearest year with coverage data).

Uninsured
18.1%
+1.4 ptssince 2013
from 16.7% in 2013
US average: 8.4%
Employer-based
30.4%
−10.8 ptssince 2020
from 41.2% in 2020
US average: 54.8%
Direct-purchase
18.3%
−6.3 ptssince 2020
from 24.6% in 2020
US average: 13.8%
Medicare
23.7%
−0.9 ptssince 2020
from 24.6% in 2020
US average: 18.4%
Medicaid
28.6%
−0.9 ptssince 2020
from 29.5% in 2020
US average: 20.9%
VA health care
2.4%
−2.1 ptssince 2020
from 4.5% in 2020
US average: 2.2%
Any private
47.1%
−16.8 ptssince 2020
from 63.9% in 2020
US average: 67.1%
Any public
47.8%
−0.1 ptssince 2020
from 47.9% in 2020
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)10.9%(14)
US avg: 26.4%
Gulf War (1990s)18.8%(24)
US avg: 24.3%
Vietnam era8.6%(11)
US avg: 33.1%
Korean War0%(0)
US avg: 4.5%
World War II0%(0)
US avg: 1%

Share of the 128 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
Drill deeper

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Head to head

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Frequently asked

How many people live in Winner, South Dakota?

Winner, South Dakota has about 3,354 residents according to the 1990 Census.

What is the median household income in Winner, South Dakota?

The typical household in Winner, South Dakota earns about $17,769 a year. Half of households make more than that, and half make less.

Is Winner, South Dakota expensive?

In Winner, South Dakota, the median home is worth about $35,300, and the typical rent is about $251 a month.

How educated are people in Winner, South Dakota?

About 9.8% of adults age 25 and over in Winner, South Dakota hold a bachelor's degree or higher.

What is the poverty rate in Winner, South Dakota?

About 20.1% of people in Winner, South Dakota live below the federal poverty line.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

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