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CITY

New Underwood

South Dakota · 594 residents (2025 est.) · 1.459 sq mi
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The short version

New Underwood has notably lower household income than the US average, with a median household income of $56,250. Population has fallen 17% since 2000, a loss of 107 residents. 10% of adults hold a bachelor's degree or higher, below the national rate of 36%. Median home value has more than tripled since 2000, reaching $193,800. With a median age of 46.6, the population is older than the US median of 38.9. Households here earn about 25% less than the South Dakota median.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 46.6
US median: 38.9
Less educated
10% hold a bachelor's degree
US average: 36%
Less affordable
home values up 117%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
509
−17%since 2000
from 616 in 2000
1990 – 2025
Population density
349 / sq mi
−17%since 2000
from 422 / sq mi in 2000
US average: 281
Median age
46.6
+37%since 2000
from 33.9 in 2000
US average: 38.9

PEP 2025 EST:594 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
4715856998139271990201020202024New Underwood
2024509
1990201020202024
Section 02

Income & economy

Median household income
$56,250
−6%inflation adjusted, since 2000
from $32,750 in 2000
US average: $82,259
1990 – 2024
Per capita income
$22,471
+53%since 2000
from $14,729 in 2000
US average: $44,673
Households earning $100K+
45.7%
+29.8 ptssince 2009
from 15.9% in 2009
US average: 53.3%
Poverty rate
25.8%
+17.8 ptssince 2000
from 8.0% in 2000
US average: 12.5%
Income inequality (Gini)
0.423
+34%since 2010
from 0.317 in 2010
US average: 0.476
Workforce by industry, 2024
Wholesale trade22.6%
US avg: 6.9%
Finance & insurance16.7%
US avg: 5.9%
Education & health services12.9%
US avg: 0.9%
Information12.4%
US avg: 10.8%
Other services4.3%
US avg: 6.7%
Retail trade3.8%
US avg: 9.9%
Professional, scientific, technical3.8%
US avg: 5.1%
Public administration2.7%
US avg: 4.8%
Agriculture, forestry, fishing1.6%
US avg: 1.6%
Construction1.6%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
Transportation & warehousing0%
US avg: 2.2%
Arts, entertainment, food0%
US avg: 1.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$193,800
+117%inflation adjusted, since 2000
from $49,000 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$850
+14%inflation adjusted, since 2000
from $408 in 2000
US average: $1,442
Owner-occupied
68.2%
−6.4 ptssince 2000
from 74.6% in 2000
31.8% rent
Vacancy rate
20.5%
+5.1 ptssince 2009
from 15.4% in 2009
US average: 10.0%
Owner cost-burdened
25.2%
+0.1 ptssince 2009
from 25.2% in 2009
US average: 22.9%
Renter cost-burdened
72.9%
+58.2 ptssince 2009
from 14.7% in 2009
US average: 47.4%
Afford Score
3.4
+130%since 2000
from 1.5 in 2000
1990 – 2024
Gentrification Score
48
RELATED:See current rent listings in New Underwood on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic92.2%(568)
Black0%(0)
Hispanic / Latino1.1%(7)
Asian0%(0)
Other0%
Diversity Score3%(19)
2024
White, non-Hispanic83.1%(423)
Black0%(0)
Hispanic / Latino10%(51)
Asian0%(0)
Other6.9%(35)
Diversity Score36.8%(187)
Diversity Score
37
+1125%since 2000
from 3 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
10.4%
−2.5 ptssince 2000
from 12.9% in 2000
US average: 35.6%
High school or higher
92.7%
+5.9 ptssince 2000
from 86.8% in 2000
US average: 89.6%
Graduate degree
1.7%
−1.7 ptssince 2000
from 3.4% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
26.9 min
+65%since 2000
from 16.3 min in 2000
US average: 26.5
Drive alone to work
75.7%
−7.0 ptssince 2009
from 82.7% in 2009
US average: 68.9%
Carpooled to work
18.5%
+3.7 ptssince 2009
from 14.9% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
2.6%
+2.6 ptssince 2009
from 0.0% in 2009
US average: 15.0%
Walked to work
0.0%
−1.1 ptssince 2009
from 1.1% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
4.6%
+4.6 ptssince 2009
from 0.0% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
7.0%
−9.5 ptssince 2011
from 16.5% in 2011
US average: 5.2%
Labor force participation
52.6%
−21.2 ptssince 2011
from 73.8% in 2011
US average: 63.5%
Self-employed
10.8%
+6.3 ptssince 2009
from 4.5% in 2009
US average: 13.1%
Management & professional
14.0%
−39.6 ptssince 2009
from 53.5% in 2009
US average: 42.5%
Section 08

People & community

Male
48.9%
−1.1 ptssince 2009
from 50.1% in 2009
Female
51.1%
+1.1 ptssince 2009
from 49.9% in 2009
Foreign born
0.0%
−0.4 ptssince 2009
from 0.4% in 2009
US average: 14.1%
Veterans
4.9%
−43.6 ptssince 2009
from 48.5% in 2009
US average: 6.2%
With a disability
16.3%
+5.9 ptssince 2012
from 10.4% in 2012
US average: 13.3%
Uninsured
24.9%
−54.3 ptssince 2013
from 79.2% in 2013
US average: 8.4%
Broadband at home
76.2%
+0.7 ptssince 2017
from 75.5% in 2017
US average: 91.0%
English only at home
100.0%
+4.0 ptssince 2016
from 96.0% in 2016
US average: 77.7%
Spanish at home
0.0%
−3.7 ptssince 2016
from 3.7% in 2016
US average: 13.6%
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Frequently asked

How many people live in New Underwood, South Dakota?

New Underwood, South Dakota has about 509 residents according to the 2024 American Community Survey.

What is the median household income in New Underwood, South Dakota?

The typical household in New Underwood, South Dakota earns about $56,250 a year. Half of households make more than that, and half make less.

Is New Underwood, South Dakota expensive?

In New Underwood, South Dakota, the median home is worth about $193,800, and the typical rent is about $850 a month.

How educated are people in New Underwood, South Dakota?

About 10.4% of adults age 25 and over in New Underwood, South Dakota hold a bachelor's degree or higher.

What is the poverty rate in New Underwood, South Dakota?

About 25.8% of people in New Underwood, South Dakota live below the federal poverty line.

Has New Underwood, South Dakota grown since 1990?

Yes, New Underwood, South Dakota has shrunk since 1990. The population has lost about 56 residents, a change of about -10 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →

New Underwood, South Dakota: demographics, income & housing data · CensusEasy