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CITY · 2020 ACS

New Rockford

North Dakota · 1,361 residents · 1.718 sq mi
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The short version

New Rockford has notably lower household income than the US average, with a median household income of $41,518. Population has declined 7% since 2000. 20% of adults hold a bachelor's degree or higher, below the national rate of 33%. Median home value has more than doubled since 2000, reaching $86,300. With a median age of 43.9, the population is older than the US median of 38.8. Households here earn about 36% less than the North Dakota median.

At a glance
Lower income
below the US median
US median: $66,278
Older
median age 43.9
US median: 38.8
Less educated
20% hold a bachelor's degree
US average: 33%
Less affordable
home values up 55%, inflation adjusted
US median home: $265,253
Section 01

Population & growth

Total population
1,361
−7%since 2000
from 1,463 in 2000
1990 – 2025
Population density
792 / sq mi
−7%since 2000
from 852 / sq mi in 2000
US average: 280
Median age
43.9
−5%since 2000
from 46.2 in 2000
US average: 38.8
Population, 1990 – 2024
1K1K1K2K2K1990201020202024New Rockford
20241K
1990201020202024
Section 02

Income & economy

Median household income
$41,518
−1%inflation adjusted, since 2000
from $28,042 in 2000
US average: $66,278
1990 – 2024
Per capita income
$28,745
+75%since 2000
from $16,444 in 2000
US average: $35,364
Households earning $100K+
29.3%
+15.3 ptssince 2009
from 14.0% in 2009
US average: 43.9%
Poverty rate
10.2%
+1.1 ptssince 2000
from 9.0% in 2000
US average: 12.8%
Workforce by industry, 2020
Information13.1%
US avg: 11.1%
Retail trade10.3%
US avg: 10%
Agriculture, forestry, fishing6.4%
US avg: 1.7%
Wholesale trade5.9%
US avg: 6.7%
Construction5.2%
US avg: 1.2%
Other services4.4%
US avg: 6.6%
Public administration3.2%
US avg: 4.7%
Transportation & warehousing2.3%
US avg: 2.5%
Arts, entertainment, food1.3%
US avg: 2%
Manufacturing1.1%
US avg: 0.5%
Finance & insurance1%
US avg: 5.5%
Professional, scientific, technical1%
US avg: 4.7%
Education & health services0%
US avg: 0.8%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$86,300
+55%inflation adjusted, since 2000
from $37,000 in 2000
US average: $265,253
1990 – 2024
Median gross rent
$655
+46%inflation adjusted, since 2000
from $299 in 2000
US average: $1,124
Owner-occupied
65.9%
−3.8 ptssince 2000
from 69.7% in 2000
34.1% rent
Afford Score
2.1
+58%since 2000
from 1.3 in 2000
1990 – 2024
RELATED:See current rent listings in New Rockford on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic97.7%(1,430)
Black0.1%(2)
Hispanic / Latino0.5%(8)
Asian0%(0)
Other0%
Diversity Score1.7%(25)
2020
White, non-Hispanic87.8%(1,195)
Black0.4%(5)
Hispanic / Latino4.6%(62)
Asian0%(0)
Other8.2%(112)
Diversity Score29.3%(399)
Diversity Score
29
+1598%since 2000
from 2 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
20.3%
+4.5 ptssince 2000
from 15.7% in 2000
US average: 32.9%
High school or higher
87.5%
+18.1 ptssince 2000
from 69.5% in 2000
US average: 88.5%
Graduate degree
7.5%
+3.8 ptssince 2000
from 3.7% in 2000
US average: 12.7%
Section 06

Commute & transportation

Average commute
10.5 min
+3%since 2000
from 10.2 min in 2000
US average: 26.9
Drive alone to work
72.3%
−0.9 ptssince 2009
from 73.2% in 2009
US average: 75.1%
No vehicle available
9.3%
+0.5 ptssince 2009
from 8.7% in 2009
US average: 8.4%
Section 07

Work & employment

Unemployment rate
1.4%
−0.7 ptssince 2011
from 2.1% in 2011
US average: 5.4%
Labor force participation
62.9%
+1.9 ptssince 2011
from 61.0% in 2011
US average: 63.4%
Management & professional
40.7%
−22.8 ptssince 2009
from 63.5% in 2009
US average: 39.3%
Section 08

People & community

Male
48.7%
+1.5 ptssince 2009
from 47.2% in 2009
Female
51.3%
−1.5 ptssince 2009
from 52.8% in 2009
Foreign born
0.2%
−1.2 ptssince 2009
from 1.4% in 2009
US average: 13.5%
Uninsured
3.2%
−85.7 ptssince 2013
from 88.9% in 2013
US average: 8.8%
Drill deeper

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Frequently asked

How many people live in New Rockford, North Dakota?

New Rockford, North Dakota has about 1,361 residents according to the 2020 American Community Survey.

What is the median household income in New Rockford, North Dakota?

The typical household in New Rockford, North Dakota earns about $41,518 a year. Half of households make more than that, and half make less.

Is New Rockford, North Dakota expensive?

In New Rockford, North Dakota, the median home is worth about $86,300, and the typical rent is about $655 a month.

How educated are people in New Rockford, North Dakota?

About 20.3% of adults age 25 and over in New Rockford, North Dakota hold a bachelor's degree or higher.

What is the poverty rate in New Rockford, North Dakota?

About 10.2% of people in New Rockford, North Dakota live below the federal poverty line.

Has New Rockford, North Dakota grown since 1990?

Yes, New Rockford, North Dakota has shrunk since 1990. The population has lost about 279 residents, a change of about -17 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →