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CITY

New Rockford

North Dakota · 1,342 residents (2025 est.) · 1.718 sq mi
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The short version

New Rockford has notably lower household income than the US average, with a median household income of $43,600. Population has declined 14% since 2000. Median home value has more than doubled since 2000, reaching $101,300. With a median age of 46.1, the population is older than the US median of 38.9. Households here earn about 43% less than the North Dakota median.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 46.1
US median: 38.9
Less educated
29% hold a bachelor's degree
US average: 36%
Less affordable
home values up 50%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
1,260
−14%since 2000
from 1,463 in 2000
1990 – 2025
Population density
733 / sq mi
−14%since 2000
from 852 / sq mi in 2000
US average: 281
Median age
46.1
Unchangedsince 2000
from 46.2 in 2000
US average: 38.9

PEP 2025 EST:1,342 residents (Census Bureau Vintage 2025, released March 2026)

Population, 1990 – 2024
1K1K1K2K2K1990201020202024New Rockford
20241K
1990201020202024
Section 02

Income & economy

Median household income
$43,600
−15%inflation adjusted, since 2000
from $28,042 in 2000
US average: $82,259
1990 – 2024
Per capita income
$38,073
+132%since 2000
from $16,444 in 2000
US average: $44,673
Households earning $100K+
33.7%
+19.7 ptssince 2009
from 14.0% in 2009
US average: 53.3%
Poverty rate
12.9%
+3.9 ptssince 2000
from 9.0% in 2000
US average: 12.5%
Income inequality (Gini)
0.467
+15%since 2010
from 0.407 in 2010
US average: 0.476
Workforce by industry, 2024
Retail trade11.2%
US avg: 9.9%
Agriculture, forestry, fishing9.6%
US avg: 1.6%
Information9.1%
US avg: 10.8%
Transportation & warehousing8.5%
US avg: 2.2%
Construction7.7%
US avg: 1.2%
Wholesale trade6.7%
US avg: 6.9%
Finance & insurance3.4%
US avg: 5.9%
Professional, scientific, technical3.4%
US avg: 5.1%
Other services3.4%
US avg: 6.7%
Public administration2.2%
US avg: 4.8%
Manufacturing1.9%
US avg: 0.4%
Arts, entertainment, food1.1%
US avg: 1.9%
Education & health services0%
US avg: 0.9%
BARS: THIS PLACE · TICKS: US AVERAGE
Section 03

Housing

Median home value
$101,300
+50%inflation adjusted, since 2000
from $37,000 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$587
+8%inflation adjusted, since 2000
from $299 in 2000
US average: $1,442
Owner-occupied
64.3%
−5.5 ptssince 2000
from 69.7% in 2000
35.7% rent
Vacancy rate
15.5%
−2.1 ptssince 2009
from 17.6% in 2009
US average: 10.0%
Owner cost-burdened
10.7%
−3.7 ptssince 2009
from 14.4% in 2009
US average: 22.9%
Renter cost-burdened
14.3%
−16.9 ptssince 2009
from 31.2% in 2009
US average: 47.4%
Afford Score
2.3
+76%since 2000
from 1.3 in 2000
1990 – 2024
Gentrification Score
60
RELATED:See current rent listings in New Rockford on RentDataNow
Section 04

Race & ethnicity

2000
White, non-Hispanic97.7%(1,430)
Black0.1%(2)
Hispanic / Latino0.5%(8)
Asian0%(0)
Other0%
Diversity Score1.7%(25)
2024
White, non-Hispanic88.3%(1,113)
Black0%(0)
Hispanic / Latino4.8%(60)
Asian0%(0)
Other6.9%(87)
Diversity Score26.6%(335)
Diversity Score
27
+1440%since 2000
from 2 in 2000
1990 – 2024
Section 05

Education

Bachelor's degree or higher
29.1%
+13.4 ptssince 2000
from 15.7% in 2000
US average: 35.6%
High school or higher
93.2%
+23.7 ptssince 2000
from 69.5% in 2000
US average: 89.6%
Graduate degree
9.6%
+5.9 ptssince 2000
from 3.7% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
14.2 min
+39%since 2000
from 10.2 min in 2000
US average: 26.5
Drive alone to work
77.3%
+4.1 ptssince 2009
from 73.2% in 2009
US average: 68.9%
Carpooled to work
4.2%
−6.2 ptssince 2009
from 10.4% in 2009
US average: 8.5%
Public transit
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 3.2%
Worked from home
4.3%
−2.5 ptssince 2009
from 6.9% in 2009
US average: 15.0%
Walked to work
13.0%
+6.8 ptssince 2009
from 6.2% in 2009
US average: 2.4%
Biked to work
1.1%
+0.8 ptssince 2009
from 0.4% in 2009
US average: 0.4%
No vehicle available
5.7%
−3.1 ptssince 2009
from 8.7% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
3.7%
+1.6 ptssince 2011
from 2.1% in 2011
US average: 5.2%
Labor force participation
62.0%
+1.0 ptssince 2011
from 61.0% in 2011
US average: 63.5%
Self-employed
14.1%
−0.2 ptssince 2009
from 14.2% in 2009
US average: 13.1%
Management & professional
38.2%
−25.3 ptssince 2009
from 63.5% in 2009
US average: 42.5%
Section 08

People & community

Male
48.9%
+1.7 ptssince 2009
from 47.2% in 2009
Female
51.1%
−1.7 ptssince 2009
from 52.8% in 2009
Foreign born
0.6%
−0.8 ptssince 2009
from 1.4% in 2009
US average: 14.1%
Veterans
9.9%
−38.3 ptssince 2009
from 48.2% in 2009
US average: 6.2%
With a disability
19.2%
+4.3 ptssince 2012
from 14.9% in 2012
US average: 13.3%
Uninsured
4.0%
−84.9 ptssince 2013
from 88.9% in 2013
US average: 8.4%
Broadband at home
85.3%
+25.9 ptssince 2017
from 59.4% in 2017
US average: 91.0%
English only at home
97.9%
+0.5 ptssince 2016
from 97.3% in 2016
US average: 77.7%
Spanish at home
0.7%
−0.2 ptssince 2016
from 0.9% in 2016
US average: 13.6%
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Frequently asked

How many people live in New Rockford, North Dakota?

New Rockford, North Dakota has about 1,260 residents according to the 2024 American Community Survey.

What is the median household income in New Rockford, North Dakota?

The typical household in New Rockford, North Dakota earns about $43,600 a year. Half of households make more than that, and half make less.

Is New Rockford, North Dakota expensive?

In New Rockford, North Dakota, the median home is worth about $101,300, and the typical rent is about $587 a month.

How educated are people in New Rockford, North Dakota?

About 29.1% of adults age 25 and over in New Rockford, North Dakota hold a bachelor's degree or higher.

What is the poverty rate in New Rockford, North Dakota?

About 12.9% of people in New Rockford, North Dakota live below the federal poverty line.

Has New Rockford, North Dakota grown since 1990?

Yes, New Rockford, North Dakota has shrunk since 1990. The population has lost about 380 residents, a change of about -23 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →