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CITY

Maggie Valley

North Carolina · 1,748 residents (2025 est.) · 3.46 sq mi
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The short version

With 2,112 people, Maggie Valley is a city in North Carolina. The median age is 51.1, about 12 years above the US median. The population has roughly tripled since 2000, adding 1,505 people. 74% of homes are owner-occupied. The foreign-born share is 8%. About 31% of adults have finished a four-year degree.

At a glance
Lower income
below the US median
US median: $82,259
Older
median age 51.1
US median: 38.9
Average education
31% hold a bachelor's degree
US average: 36%
Less affordable
home values up 94%, inflation adjusted
US median home: $376,019
Section 01

Population & growth

Total population
2,112
+248%since 2000
from 607 in 2000
1,748 in 2025 (Census Bureau estimate)
1990 – 2025
Population density
610 / sq mi
+168%since 2009
from 227 / sq mi in 2009
US average: 281
Median age
51.1
+4%since 2000
from 49.1 in 2000
US average: 38.9
Land area
3.46 sq mi
Population, 1990 – 2024
06631K2K3K19902000201020202024Maggie Valley
20242K
1990201020202024
Age distribution, 2024
Under 50.5%(10)
US avg: 5.6%
5 to 97%(148)
US avg: 6%
10 to 145.6%(118)
US avg: 6.4%
15 to 197.4%(157)
US avg: 6.6%
20 to 243.6%(75)
US avg: 6.5%
25 to 349.9%(209)
US avg: 13.7%
35 to 447.8%(165)
US avg: 13.2%
45 to 5410.6%(223)
US avg: 12.2%
55 to 6415.1%(319)
US avg: 12.7%
65 to 7417.1%(362)
US avg: 10.2%
75 to 8410.7%(225)
US avg: 5.1%
85 and over4.8%(101)
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 02

Income & economy

Median household income
$68,125
+25%inflation adjusted, since 2000
from $29,808 in 2000
US average: $82,259
1990 – 2024
Per capita income
$39,305
+128%since 2000
from $17,211 in 2000
US average: $44,673
Households earning $100K+
43.5%
+26.3 ptssince 2009
from 17.3% in 2009
US average: 53.3%
Poverty rate
14.7%
+3.0 ptssince 2000
from 11.7% in 2000
US average: 12.5%
Income inequality (Gini)
0.445
−10%since 2010
from 0.495 in 2010
US average: 0.476
Workforce by industry, 2024
Wholesale trade13.4%
US avg: 6.9%
Other services8.3%
US avg: 6.7%
Retail trade7%
US avg: 9.9%
Public administration6.3%
US avg: 4.8%
Information5.9%
US avg: 10.8%
Transportation & warehousing3%
US avg: 2.2%
Finance & insurance0.6%
US avg: 5.9%
Professional, scientific, technical0.6%
US avg: 5.1%
Agriculture, forestry, fishing0.5%
US avg: 1.6%
Construction0.5%
US avg: 1.2%
Manufacturing0%
US avg: 0.4%
Education & health services0%
US avg: 0.9%
Arts, entertainment, food0%
US avg: 1.9%
BAR + DOT: THIS PLACE · TICK: US AVERAGE
Section 03

Housing

Median home value
$320,500
+94%inflation adjusted, since 2000
from $90,600 in 2000
US average: $376,019
1990 – 2024
Median gross rent
$1,067
+10%inflation adjusted, since 2000
from $531 in 2000
US average: $1,442
Owner-occupied
74.3%
+3.6 ptssince 2000
from 70.7% in 2000
25.7% rent
Vacancy rate
52.5%
−5.0 ptssince 2009
from 57.5% in 2009
US average: 10.0%
Persons per household
2.34 people
+27%since 2009
from 1.84 people in 2009
US average: 2.54
Owner cost-burdened
16.0%
−7.5 ptssince 2009
from 23.5% in 2009
US average: 22.9%
Renter cost-burdened
13.3%
−24.4 ptssince 2009
from 37.7% in 2009
US average: 47.4%
Afford Score
4.7
+18%since 2009
from 4.0 in 2009
2009 – 2024
Years of local income it takes to buy a local home, on a scale of about 0 to 15. Lower is more affordable.
Gentrification Score
24
Our index, 0 to 100. Higher means faster recent growth in incomes, home values, and college degrees.
Section 04

Race & ethnicity

2000
White, non-Hispanic96.2%(584)
Black1.3%(8)
Hispanic / Latino0.2%(1)
Asian0.7%(4)
Other0%
2024
White, non-Hispanic86%(1,817)
Black0.8%(17)
Hispanic / Latino8.3%(175)
Asian1.9%(40)
Other3%(63)
Diversity Score
31
+1152%since 2009
from 3 in 2009
2009 – 2024
Our index, 0 to 100. Higher means a more even mix of racial and ethnic groups.
Section 04 · Origins

Detailed origins & ancestry

Hispanic origin
Mexican6.9%(145)
Ecuadorian0.6%(13)
Cuban0.4%(8)
Nicaraguan0.2%(4)
Asian origin
Asian Indian1.7%(35)
Vietnamese0.2%(5)
Ancestry
Irish21.3%(449)
English13.8%(292)
American11.4%(240)
German9.2%(194)
Polish4.1%(86)
Italian3.5%(73)
Scottish3.2%(67)
Dutch2%(43)
Arab2%(42)
Syrian2%(42)
Scotch-Irish1.8%(37)
French1.7%(35)
+ 12 more ancestry groups with data
Swedish1.5%(32)
Swiss1.2%(25)
Russian0.9%(18)
Ukrainian0.5%(10)
British0.4%(9)
Danish0.3%(6)
Canadian0.2%(5)
Czech0.2%(4)
Portuguese0.1%(3)
Serbian0.1%(3)
Welsh0.1%(3)
Section 05

Education

Bachelor's degree or higher
30.9%
+18.1 ptssince 2000
from 12.8% in 2000
US average: 35.6%
High school or higher
92.5%
+4.2 ptssince 2000
from 88.3% in 2000
US average: 89.6%
Graduate degree
13.5%
+10.5 ptssince 2000
from 3.0% in 2000
US average: 14.0%
Section 06

Commute & transportation

Average commute
29.5 min
+100%since 2000
from 14.7 min in 2000
US average: 26.5
Drive alone to work
59.0%
−9.6 ptssince 2009
from 68.6% in 2009
US average: 68.9%
Carpooled to work
22.6%
+10.1 ptssince 2009
from 12.5% in 2009
US average: 8.5%
Public transit
0.0%
−1.3 ptssince 2009
from 1.3% in 2009
US average: 3.2%
Worked from home
18.1%
+5.3 ptssince 2009
from 12.8% in 2009
US average: 15.0%
Walked to work
0.3%
−4.6 ptssince 2009
from 4.8% in 2009
US average: 2.4%
Biked to work
0.0%
Unchangedsince 2009
from 0.0% in 2009
US average: 0.4%
No vehicle available
4.1%
−1.3 ptssince 2009
from 5.4% in 2009
US average: 8.3%
Section 07

Work & employment

Unemployment rate
2.0%
−3.7 ptssince 2011
from 5.7% in 2011
US average: 5.2%
Labor force participation
45.6%
−9.7 ptssince 2011
from 55.3% in 2011
US average: 63.5%
Women 20-64 in the labor force
62.3%
−7.8 ptssince 2020
from 70.1% in 2020
US average: 74.6%
Self-employed
7.0%
−10.9 ptssince 2009
from 18.0% in 2009
US average: 13.1%
Management & professional
48.2%
+12.3 ptssince 2009
from 35.9% in 2009
US average: 42.5%
Section 08

People & community

Male
50.6%
+10.2 ptssince 2009
from 40.4% in 2009
Female
49.4%
−10.2 ptssince 2009
from 59.6% in 2009
Foreign born
8.2%
+3.8 ptssince 2009
from 4.4% in 2009
US average: 14.1%
Veterans
10.9%
−0.2 ptssince 2009
from 11.1% in 2009
US average: 6.2%
With a disability
18.0%
+2.6 ptssince 2012
from 15.4% in 2012
US average: 13.3%
Uninsured
20.6%
+3.9 ptssince 2013
from 16.7% in 2013
US average: 8.4%
Broadband at home
94.1%
+17.7 ptssince 2017
from 76.4% in 2017
US average: 91.0%
Computer in household
97.6%
+2.5 ptssince 2020
from 95.1% in 2020
US average: 95.5%
Same house as last year
91.7%
+9.2 ptssince 2020
from 82.5% in 2020
US average: 87.7%
English only at home
87.8%
−4.0 ptssince 2016
from 91.8% in 2016
US average: 77.7%
Spanish at home
7.5%
+4.2 ptssince 2016
from 3.3% in 2016
US average: 13.6%
Marital status
Men 15+
Never married34.8%(337)
Married50.8%(492)
Widowed3.1%(30)
Divorced11.3%(109)
Women 15+
Never married20.3%(176)
Married52.5%(456)
Widowed17.2%(149)
Divorced10%(87)
SHARE WITHIN EACH SEX · POPULATION 15 AND OVER · 2024
Section 09

Health coverage

Uninsured
20.6%
+3.9 ptssince 2013
from 16.7% in 2013
US average: 8.4%
Employer-based
30.3%
−17.6 ptssince 2020
from 47.9% in 2020
US average: 54.8%
Direct-purchase
25.0%
+1.3 ptssince 2020
from 23.7% in 2020
US average: 13.8%
Medicare
31.8%
−1.9 ptssince 2020
from 33.7% in 2020
US average: 18.4%
Medicaid
11.6%
+4.1 ptssince 2020
from 7.5% in 2020
US average: 20.9%
VA health care
4.9%
−1.6 ptssince 2020
from 6.5% in 2020
US average: 2.2%
Any private
55.4%
−16.3 ptssince 2020
from 71.7% in 2020
US average: 67.1%
Any public
43.0%
+2.3 ptssince 2020
from 40.7% in 2020
US average: 36.7%

Shares are "alone or in combination": a person with both Medicare and Medicaid counts in each, so categories overlap and do not sum to 100%.

Section 09 · Service history

Veterans

Veterans by period of service, 2024
Gulf War (2001 or later)6.8%(13)
US avg: 26.4%
Gulf War (1990s)15.7%(30)
US avg: 24.3%
Vietnam era47.1%(90)
US avg: 33.1%
Korean War0%(0)
US avg: 4.5%
World War II0%(0)
US avg: 1%

Share of the 191 veterans here. A veteran who served across eras counts in each, so shares can total more than 100%. Peacetime-only service is included in the total but not shown as an era.

BAR + DOT: THIS PLACE · TICK: US AVERAGE
Drill deeper

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Head to head

Compare Maggie Valley to nearby cities

MAGGIE VALLEY VS
Waynesville
Income$54,923−19%
Home value$281,700−12%
Population11,006+530%
SEE FULL COMPARISON →
MAGGIE VALLEY VS
Brevard
Income$54,103−21%
Home value$450,000+40%
Population8,098+363%
SEE FULL COMPARISON →
MAGGIE VALLEY VS
Woodfin
Income$71,384+5%
Home value$366,700+14%
Population8,229+371%
SEE FULL COMPARISON →
MAGGIE VALLEY VS
Asheville
Income$71,102+4%
Home value$440,000+37%
Population93,523+5250%
SEE FULL COMPARISON →
Frequently asked

How many people live in Maggie Valley, North Carolina?

Maggie Valley, North Carolina has about 2,112 residents according to the 2024 American Community Survey.

What is the median household income in Maggie Valley, North Carolina?

The typical household in Maggie Valley, North Carolina earns about $68,125 a year. Half of households make more than that, and half make less.

Is Maggie Valley, North Carolina expensive?

In Maggie Valley, North Carolina, the median home is worth about $320,500, and the typical rent is about $1,067 a month.

How educated are people in Maggie Valley, North Carolina?

About 30.9% of adults age 25 and over in Maggie Valley, North Carolina hold a bachelor's degree or higher.

What is the poverty rate in Maggie Valley, North Carolina?

About 14.7% of people in Maggie Valley, North Carolina live below the federal poverty line.

Has Maggie Valley, North Carolina grown since 1990?

Yes, Maggie Valley, North Carolina has grown since 1990. The population has added about 1,905 residents, a change of about 920 percent over that period.

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DATA: US CENSUS BUREAU ACS 5-YEAR + DECENNIAL CENSUS · UPDATED 2024

How we source and harmonize this data →